It's probably the best tool for digital marketers at current. It's a customer relationship management (CRM) platform for all the marketing professionals that allows them to create and manage marketing relationships with their customers. Well, we have created this practice test for all those individuals who are looking towards cracking this exam to be a certified professional in the same field.
How often will the layout of the content in a content area change?
What is the maximum file size of the images being used?
What From Name will be used for these emails?
Will image URL’s be available publicly?
How often will email content be image-only with text overlaying images?
How will Marketing Cloud and the database sync up?
Will new users have an “Email ID”?
What will be used as the Subscriber Key?
What publication lists will be used?
Will the company need a custom preference center?
Should customers exit the journey when the goal is met?
How are subscribers identified in your web analytics?
How many messages should be included in each journey?
How long after the behavior occurs will a subscriber need to enter a journey?
Should a single customer exist in multiple journeys at the same time?
Use a web-safe font for text that closely matches the brand’s custom font
Build an email as one image, with all text saved in the brand font.
Edit an email’s HTML to list the custom brand font in the style tag’s font-family property
Build an email using multiple images, with all text saved in the brand font
Increase volume of emails to a wider audience
Increase the use of dynamic content in emails
Adopt a Cart Abandonment Email Campaign
Introduce more identity verification steps in check out process
Will customers be able to sign up for the loyalty program at the store?
Is the purpose of these emails for acquisition or retention or transactional?
Will multiple languages be used, with a “From Name” lookup table needed?
Will version values/meanings change. Precluding reusable AMPscript?
Publication lists
Subscriber Keys
Profile Center
Send Logging
Subscriber Key
Contact ID
Member Record
Data Extensions
AMPscript
SSJS
SQL
HTML
Data extensions allow for add/update Import activity
Data extensions can store HTML code as an attribute
Data extensions support Customer ID to be used as Subscriber Key
Data extensions are necessary for Contact Builder
Suppression List
Data Filter
Triggered Sends
Template-based emails
Automation Studio
Use the web analytics platform to trigger behavioral marketing emails
Track web activity from a click on an email URL back to a specific email campaign
Pass web conversation data back into Marketing Cloud for use in email reporting
Recognize web traffic as originating from email instead of another channel
Match subscribers to web activity by passing Subscriber ID through email links
Campaign Email Tracking Report
Email Performance Over Time Report
Email Send Report
Option 4
Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website
Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website
Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Configure a data structure using Lists and leverage the out-of-the-box Preference Center
Pick “Choose from list” selecting the from name and from email values from the list of account users
Utilize data extension AMPscript lookups to dynamically populate the from name and from email values
Match the external keys of the sender profile and data extension containing account representative details
Populate substitution strings in the sender profile for the profile attributes containing from name and from email values
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers
IP ramp-up can be accelerated by migrating to pre-warmed IP addresses
IP ramp-up is important to establish a positive sender reputation
IP ramp-up can be bypassed, given their historical lack of deliverability issues
Check the Scope by User box in Marketing Cloud
Create a User in Sales Cloud with a System Administrator profile
Ensure that the User has the correct profile in Marketing Cloud
Ensure that the user is assigned as System Administrator in Sales Cloud
Create a Salesforce Data Extension for the user to select during a Guided Send
Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud
Create data validation rules for the integrated user in Sales Cloud
Add customer links to the page layouts in Marketing Cloud
Use the Organization-Wide Email Address
Use a custom Delivery Profile
Use a custom Send Classification
Use the Send From Records Owner option
Use Data Stream to sync Sales Cloud objects to the Marketing Cloud
Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension
Use Query Activities to create a Sendable Synchronized Data Extension
Use Data Filters to segment data to output a Sendable Data Extension
Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist
Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists
Check “Allow” automation permissions for the Content Creator Role and assign it to the Business Units
Check “Allow” automation permissions for the Content Creator Role and assign it to the Email Specialists
Analyst
Data Manager
Administrator
Content Creator
Support non-english responses with Reply Mail Management
Localized language and display options based on location and culture
Tracking information for campaigns sent by each office Localized physical mailing address displayed in the default email footer
Localized physical mailing address displayed in the default email footer
Business Units can have more than one parent Business Unit
Subscribers can only appear in one Business Unit
Business Units can mirror an organization’s operational structure
Business Units can share information with other Business Units
Confirm that Reply Mail Management (RMM) is configured for the customer’s account
Confirm that the RMM setting ‘Unsubscribe Manual Request’ is set to YES
Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ are set to NO
Confirm that an email address was provided as the Routing Address for Remaining Replies
Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe
The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO
The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails
The private domain, e-EO.com, will be used for all link wrapping, image URL’s, and landing page URL’s
The e-EO.com domain will act as the form address for the emails and authenticate using SPF, SenderID, and DKIM authentication
The email headers for EO will still reflect the private domain for NTO since that is the parent company
Report activity that generates Recent Send Summary Report > Report delivered directly to FTP
Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Query activity to pull data view information > Extract activity of data extension > Transfer activity
Extract activity of data view tables > Query activity to create the required file > Transfer activity
An automation that queries the Complaint data view
An automation that generates the Unsubscribe Event Extract
An automation that queries the Unsubscribe data view
An automation that generates the Complaint Tracking Extract
Can be incorporated into standard reports
Can be stored for a set period of time
Can be added to a standard data view
Can be included in measures and filters
Can be accessed via Query activities
Profile attributes
Preference attributes
Publication Lists
Preference Lists
Settings to “soft” delete all data in a Data Extension so there is no data loss
Settings to control when a data extension creates a back-up of the data it contains
Settings to define when a data extension or the data within the data extension is deleted
Settings to prevent users from deleting a Data Extension created by another user
Currency
Decimal
Number
Float
SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 INNER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID
SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 Left JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID
SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 OUTER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID
SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 RIGHT JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID
Import the file to a data extension, using the add and update method
Import the file to a list, using the “update only” method
Import the file to a list, using the “add and update” method
Import the file to a data extension, using the “overwrite” method
Engagement metrics will be passed into Marketing Cloud
They will need to integrate with the Marketing Cloud SOAP API
Unsubscribes should be synchronized between senders
The third-party send list should be pulled from the CMS
A database of record is a centralized storage repository of data about objects or people
A database of record is any database containing subscriber data
A database of records is a data structure in which multiple opt-in statuses can be stored for a subscriber
A database of record is a system in which a subscriber’s status is maintained
A scheduled automation that starts at 2 am, that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity
A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity
A scheduled automation that starts at 2 am, that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity
A scheduled automation that starts at 12 am and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activities and Send Email Activity
File Transfer, Data Extract, Filter, Sends
File Transfer, Query, Measures, Sends
File Transfer, Import, Measures, Sends
File Transfer, Import, Query, Sends
Triggered Automation: Import File > SQL Query > Send emails
Scheduled Automation: Transfer File > Import File > SQL Query > Send Emails
Scheduled Automation: Import File > SQL Query > Send Emails
Triggered Automation: Import File > Group Refresh > Send Emails
Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
Create a triggered automation that includes an import activity and triggered send
Create a scheduled daily automation that includes an import activity and user-initiated send
Create a scheduled monthly automation that includes an import activity and triggered send
Create a triggered automation that includes an import activity and user-initiated send
Triggered send
Guided Send
Automated Send
User-Initiated Send
Personalized Strings
AMPscript
SQL Query
Guided Template Language
Option 1
Option 2
Option 3
Option 4
AMPscript a single Lookup Function
Serve Side Javascript a single LookupOrderedRows Function
AMPscript a single Lookup OrderedRows Function
Dynamic content via the Dynamic Content Wizard
Tracking aliases are found in Tracking and some standard reports
Tracking aliases are associated with a URL in HTML as: tag=”alias text”
Tracking aliases can differentiate click activity in an email to the same URL
Tracking aliases are primarily relevant when used with email conversion tracking
The data source can be a local file, data filter, or file on any FTP
The target destination can be a DE, list, or All Contacts for Mobile Push or Connect
Like the Import Wizard, the Contact Builder import definition can be executed without saving
In order to use Map by Header Row, the fields in the DE and file must match exactly
Conduct manual imports of customer information from Sales Cloud
Create a data extension to incorporate the imported data from a Salesforce Dashboard
Combine each individual’s channel contact information under one record
Use Marketing Cloud Connect to include data from Sales Cloud
Create a new Attribute Group referencing all the email address fields in Data Designer
Create a new Import to populate subscriber email addresses into All Subscribers
Add all email address fields into the Mobile Application and Predictive Intelligence Applications
Add all email address fields into the Contact Configuration screen in the correct order
Supplemental data for an interaction in Journey Builder
Database of record other than All Subscribers
One-to-many Relationship to the Contact Record
Data for both Email and MobileConnect Sends
Customer Data Customers Orders Products
Customer Data Customers Orders Products
Customer Data Customers Orders Products
Option 4
They link data extensions to subscriber lists
They link data extensions to contacts
They link data extensions to other data extensions
They link subscriber lists to contacts.
They can contain only one data extension
They can be created by templates to accomplish certain tasks
They link data extensions to other data extensions or contacts
They replicate the structure from the external system data into templates
Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time
Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder
Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool
Journey Builder allows users to update a contact records in an interaction or import data into a data extension
Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Engagement Split > Send Email > Wait > Random Split > Send Email
Random Split > Send Email > Join > Decision Split > Wait > Send Email
Random Split > Send Email > Wait > Engagement Split > Join > Send Email
Decision Split > Send Email > Engagement Split > Send Email
Define Goal, Send Email, Wait, Decision Split
Random Split, Send Email, Wait, Define Goal
Define Goal, Update Contact Data, Send Email, Wait
Update Contact Data, Wait, Send Email, Join
24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Select a source DE with a root relationship to the contact
Make sure the contact is above the High Water Mark on the source data
Import new subscribers to the All Subscribers table
Fire the event in both Automation Studio and the Entry Event
The interaction allows re-entry only after exiting, and the contact already exists
The contact falls below the High Water Mark
The interaction has an A/B/n split, and the contact does not meet the criteria
The entry event was not fired via Automation Studio
The contact did not meet the entry criteria
Filter target audiences based on mapped profile attributes to reduce Bulk API calls
Upgrade the Marketing Cloud Account to ConnectedApp Authentication
Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
Share Sales Cloud user licenses across Marketing Cloud users.
No re-entry
Re-entry anytime
Re-entry only after exiting
Re-entry after time
Data extension with opt in status
Send email activity which contains a link to subscription center
WebCollect
SmartCapture
AMPscript
HTML
CSS
SQL
Add single record
Extract data
Clear records
Option 4
To send communication to all subscribers, regardless of opt-in status
To manage subscribers in guided and triggered email sends
To build dynamic content rules by subscriber type
To allow subscribers to opt-down/out instead of unsubscribing from all
Open and click activity are tracked in either version
The email will avoid detection by various SPAM filters
An auto-generated text version will be sent with your HTML email
A custom text version will be sent with your HTML email
A file drop automation to send emails to customers who have made a purchase
A user-initiated message to send an email to customers who made a purchase daily
A scheduled automation to send emails to customers who made a purchase daily
A triggered message to send an email as soon as a customer completes a purchase
Overwrite
Add Only
Add/Update
Update Only