Arachne B Quiz, Ushus 2015

50 Questions | Total Attempts: 65

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Arachne B Quiz, Ushus 2015


Questions and Answers
  • 1. 
    The way in which firms try to create differences between their products and those of competitors is known as -
    • A. 

      Product mixing

    • B. 

      Product differentiation

    • C. 

      Product promotion

    • D. 

      Product branding

  • 2. 
    The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation
    • A. 

      True

    • B. 

      False

  • 3. 
    Recently, a maker of personal care products sent out free samples of their products with magazines. This illustrates use of which one of the following elements of the promotional mix? 
    • A. 

      Advertising

    • B. 

      Sales promotion

    • C. 

      Direct mail

    • D. 

      Personal selling

  • 4. 
    Its Net Neutrality all over, which was trending and being talked about widely after Airtel’s announcement. What is Net Neutrality? 
    • A. 

      No differential networks for various internet users

    • B. 

      Differential charges but no differential networks

    • C. 

      No differential users for differential charges

    • D. 

      No differential charges for various internet uses

  • 5. 
    The men’s hair cream brand Brylcreem changed hands in India recently. Who is the new owner of this brand ?
    • A. 

      HUL

    • B. 

      GCPL

    • C. 

      Marico

    • D. 

      P&G

  • 6. 
    An ad agency with all its expertise tried its best to create a great election campaign for Congress party with the campaign headline “main nahin, hum” ? Name the ad agency.
    • A. 

      Mudra Communications Ltd

    • B. 

      GWT Hindustan Thompson Associates

    • C. 

      Ogilvy & Mather Ltd

    • D. 

      Dentsu India

  • 7. 
    'INDIAN’, a high-end motorcycle brand was launched in India but by an American company. Name the company
    • A. 

      Harley-Davidson

    • B. 

      Polaris

    • C. 

      Brammo

    • D. 

      Cleveland Cycle Works

  • 8. 
    Which company owns this trademark worldwide?
    • A. 

      Bernard and Murray Ltd

    • B. 

      Microsoft

    • C. 

      The smiley company

    • D. 

      The Emoticons Ltd

  • 9. 
    American apparel retailer GAP is launching stores in India but with a tie up with an Indian company. Name the Indian company ?
    • A. 

      Aditya Birla Nuvo Ltd

    • B. 

      Arvind Ltd

    • C. 

      Bombay Rayon Fashions Ltd

    • D. 

      Grasim Industries Ltd

  • 10. 
    “Dude, these two beer brands are awesome and they are pretty famous too owned by the Australian co. Carlton and United Breweries”. Which are the two famous beer brands talked about here ?
    • A. 

      Toohey’s Old and Crown Lager

    • B. 

      Budweiser and Cooper’s Pale Ale

    • C. 

      Pilsner and Planes

    • D. 

      Victoria Bitter and Foster’s

  • 11. 
    Identify the person shaking hands with PM Modi
    • A. 

      Jack Ma of Alibaba

    • B. 

      China's premier Li Keqiang

    • C. 

      Masayoshi Son of Softbank

    • D. 

      Shinzo Abe, PM of Japan

  • 12. 
    Which country’s Prime Minister has blamed Apple for killing it’s entire economy ?
    • A. 

      Finland

    • B. 

      Taiwan

    • C. 

      Thailand

    • D. 

      South Korea

  • 13. 
    Which brand of packet tea is owned by Gujarat Tea Processors and Packets Ltd ?
    • A. 

      Duncans Tea

    • B. 

      Amiree Tea

    • C. 

      Wagh Bakri

    • D. 

      Rajkot Special

  • 14. 
    Shah Rukh Khan is everywhere and now an e-commerce site has signed him as its brand ambassador. Which site is it?
    • A. 

      Myntra

    • B. 

      Jabong

    • C. 

      Yatra

    • D. 

      Yepme

  • 15. 
    ‘Heartbeat of America’, a famous campaign by Chevrolet in 1980s inspired an iconic advertising campaign in India.Which campaign is it? 
    • A. 

      "Hum mein hai hero” – Hero MotoCorp

    • B. 

      “Bhuland Bharat ki Buland Tasveer” – Bajaj Auto

    • C. 

      "Hamara Bajaj” – Bajaj Auto

    • D. 

      "Dhak Dhak Go” – Hero Honda

  • 16. 
    He is a Baba, a Baba of the Marketing kind. Identify him
    • A. 

      Baba Ramdev

    • B. 

      Baba Nithyanand

    • C. 

      Baba Shiv

    • D. 

      Baba Sehgal

  • 17. 
    This is a visual from the video for a luxury watch brand that has gone viral. Name the brand.
    • A. 

      Longines

    • B. 

      Cartier

    • C. 

      Breitling

    • D. 

      Chanel

  • 18. 
    What innovative distribution is being used by Britannia to launch its premium cookies Good Day Chunkies, Rs 50 for 6 cookies ?
    • A. 

      Flash sales in flipkart

    • B. 

      Exclusive online with flipkart

    • C. 

      E-launch in Snapdeal

    • D. 

      E-launch in Amazon

  • 19. 
    E-commerce firms Snapdeal, BLUESTONE and Urban ladder have something in common. What is it ?  
    • A. 

      Started by Kunal Bahl

    • B. 

      Investment by Ratan Tata

    • C. 

      Investment by Softbank

    • D. 

      Investment by Jeff Bezos

  • 20. 
    It was the first grocery retail chain store to have a Point of Sale terminal in India and now sold to Future Group. Which grocery retail chain was it?   
    • A. 

      Spencer's

    • B. 

      Vitan

    • C. 

      Nilgiris

    • D. 

      Subhiksha

  • 21. 
    An online customer of E-Commerce website X ordered a product Y. Instead of Y he was sent Z. The manufacturer of Z wrote this letter to the customer and gifted him Y as a goodwill gesture."The pictures you posted online show that our brand was used in this incident. Z is one of our iconic brands with some great consumer franchise. We felt bad about it, not to mention what you went through. Here is a small gesture from our side to cheer you up.”This is indeed one of the sweetest gestures by an Indian company.Identify X,Y and Z
    • A. 

      X- Flipkart

    • B. 

      X- Snapdeal

    • C. 

      Y- Samsung Duos

    • D. 

      Y- iPhone

    • E. 

      Z- Vim Dishwash Bar

    • F. 

      Z- Rin Washing Soap

  • 22. 
    Identify the model. This appeared in hoardings in Nagpur, where he modelled for Ambika Men’s store a garment retailer. 
    • A. 

      Chandrababu Naidu, Andhra Pradesh CM

    • B. 

      Praveen Datke, Nagpur Mayor

    • C. 

      Devendra Fadnavis, Maharashtra CM

    • D. 

      Satish Goel, Chairman Ambika Mills

  • 23. 
    Which well known car dealer in the South is going to set up a car showroom which will have no cars on display, it will be only digital ? 
    • A. 

      Ravindu Toyota

    • B. 

      Vasanth & Co

    • C. 

      Sundaram Motors

    • D. 

      TVS and Sons

  • 24. 
    ​There are 3 big ideas in e-retail business, said Jeff Bezos​1. Low prices 2. Vast selectionWhat is the third?
    • A. 

      Return policy

    • B. 

      Cash on delivery

    • C. 

      Fast delivery

    • D. 

      Customization

  • 25. 
    As per Google who was the most searched person in India in 2014 ? 
    • A. 

      Alia Bhatt

    • B. 

      Narendra Modi

    • C. 

      Sunny Leone

    • D. 

      Virat Kohli

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