Marketing Quiz: Basics Questions To Take! Trivia Test

15 Questions | By Jacinta1correia | Last updated: Mar 22, 2022 | Total Attempts: 600

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Marketing Quiz: Basics Questions To Take! Trivia Test - Quiz

Questions and Answers

1.

Which terms refer to a group of customers who share common wants and needs?
- A.
  
  Market share
- B.
  
  Market
- C.
  
  Demographic
- D.
  
  Population
2.

Which term refers to the process of getting goods and services to customers?
- A.
  
  Distribution
- B.
  
  Production
- C.
  
  Marketing
- D.
  
  Finance
3.

Which term is not part of the marketing mix?
- A.
  
  Product
- B.
  
  Placement
- C.
  
  Population
- D.
  
  Price
4.

The process of dividing a market in groups of customers who have the same needs and wants.
- A.
  
  Demographics
- B.
  
  Market segmentation
- C.
  
  Market research
- D.
  
  Target market
5.

Which is the final step in the process of developing a new product?
- A.
  
  Develop a business plan
- B.
  
  Develop the product
- C.
  
  Evaluate the customer acceptance
- D.
  
  Introduce the product
6.

Which term refers to the people who are exposed to an ad?
- A.
  
  Advertising campaign
- B.
  
  Frequency
- C.
  
  Impression
- D.
  
  Audience
7.

The process of selecting advertising media and deciding when ads should appear is called:
- A.
  
  Media planning
- B.
  
  Advertising campaign
- C.
  
  Mass marketing
- D.
  
  Target marketing
8.

If prices increase and demand falls, pricing is said to be:
- A.
  
  Elastic
- B.
  
  Inelastic
- C.
  
  Flexible
- D.
  
  Strict
9.

Competitor pricing is when a business charges…. their competitors.
- A.
  
  More than
- B.
  
  Less than
- C.
  
  The same as
- D.
  
  Far less than
10.

When is the penetrating price normally used?
- A.
  
  When a product is launched
- B.
  
  When a product's sales are declining
- C.
  
  When sales are at their highest
- D.
  
  When consumers are bored of a product
11.

This is an example of which pricing strategy?
- A.
  
  Dynamic
- B.
  
  Price skimming
- C.
  
  Competitor
- D.
  
  Psychological
12.

Skimming is based on the though that the consumers who want it first will pay…
- A.
  
  More
- B.
  
  Less
- C.
  
  The same
- D.
  
  Nothing
13.

What is the purpose of branding?
- A.
  
  To make a profit from your name
- B.
  
  To create a monopoly and beat other companies
- C.
  
  Allow an organization to distinguish itself from others
- D.
  
  None
14.

Which is not a stage of a product life cycle?
- A.
  
  Introduction
- B.
  
  Maturity
- C.
  
  Death
- D.
  
  Extension
15.

A pricing strategy based on making a percentage return based on the costs of production is…
- A.
  
  Cost
- B.
  
  Price
- C.
  
  Cost plus
- D.
  
  Competitive

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