Marketing Quiz: Basics Questions To Take! Trivia Test

15 Questions | Total Attempts: 600

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Marketing Quiz: Basics Questions To Take! Trivia Test - Quiz

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Questions and Answers
  • 1. 
    Which terms refer to a group of customers who share common wants and needs?
    • A. 

      Market share

    • B. 

      Market

    • C. 

      Demographic

    • D. 

      Population

  • 2. 
    Which term refers to the process of getting goods and services to customers?
    • A. 

      Distribution

    • B. 

      Production

    • C. 

      Marketing

    • D. 

      Finance

  • 3. 
    Which term is not part of the marketing mix?
    • A. 

      Product

    • B. 

      Placement

    • C. 

      Population

    • D. 

      Price

  • 4. 
    The process of dividing a market in groups of customers who have the same needs and wants.
    • A. 

      Demographics

    • B. 

      Market segmentation

    • C. 

      Market research

    • D. 

      Target market

  • 5. 
    Which is the final step in the process of developing a new product?
    • A. 

      Develop a business plan

    • B. 

      Develop the product

    • C. 

      Evaluate the customer acceptance

    • D. 

      Introduce the product

  • 6. 
    Which term refers to the people who are exposed to an ad?
    • A. 

      Advertising campaign

    • B. 

      Frequency

    • C. 

      Impression

    • D. 

      Audience

  • 7. 
    The process of selecting advertising media and deciding when ads should appear is called:
    • A. 

      Media planning

    • B. 

      Advertising campaign

    • C. 

      Mass marketing

    • D. 

      Target marketing

  • 8. 
    If prices increase and demand falls, pricing is said to be:
    • A. 

      Elastic

    • B. 

      Inelastic

    • C. 

      Flexible

    • D. 

      Strict

  • 9. 
    Competitor pricing is when a business charges…. their competitors.
    • A. 

      More than

    • B. 

      Less than

    • C. 

      The same as

    • D. 

      Far less than

  • 10. 
    When is the penetrating price normally used?
    • A. 

      When a product is launched

    • B. 

      When a product's sales are declining

    • C. 

      When sales are at their highest

    • D. 

      When consumers are bored of a product

  • 11. 
    This is an example of which pricing strategy?
    • A. 

      Dynamic 

    • B. 

      Price skimming

    • C. 

      Competitor

    • D. 

      Psychological

  • 12. 
    Skimming is based on the though that the consumers who want it first will pay…
    • A. 

      More

    • B. 

      Less

    • C. 

      The same

    • D. 

      Nothing

  • 13. 
    What is the purpose of branding?
    • A. 

      To make a profit from your name

    • B. 

      To create a monopoly and beat other companies

    • C. 

      Allow an organization to distinguish itself from others

    • D. 

      None

  • 14. 
    Which is not a stage of a product life cycle?
    • A. 

      Introduction

    • B. 

      Maturity

    • C. 

      Death

    • D. 

      Extension

  • 15. 
    A pricing strategy based on making a percentage return based on the costs of production is…
    • A. 

      Cost

    • B. 

      Price

    • C. 

      Cost plus

    • D. 

      Competitive

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