Mod. 4 - Food Marketing And Communication

6 Domande

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Mod. 4 - Food Marketing And Communication

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Questions and Answers
  • 1. 
    Food choice is often influenced…
    • A. 

      By psychological interpretation of product properties

    • B. 

      Only by physical properties

    • C. 

      By price and size of the packaging

  • 2. 
     The main attributes affecting the sense of sight are… 
    • A. 

      Size, price, colour

    • B. 

      Colour, shape and size

    • C. 

      Colour, country, advertising

  • 3. 
    People identify more quickly the presence of an odour when…
    • A. 

      The odour is semantically congruent with an image

    • B. 

      When people cannot see any image

    • C. 

      When there are some other stimuli such as music

  • 4. 
     Which gastronomer used to add indistinctly both savory and sweet flavors in his recipes?
    • A. 

      Apicius

    • B. 

      Careme

    • C. 

      Escoffier

    • D. 

      Bocuse

  • 5. 
    When was the first edition of Michelin Guide Italy published?
    • A. 

      1930

    • B. 

      1936

    • C. 

      1946

    • D. 

      1956

  • 6. 
    According to Ferran Adrià, who is the best chef in history?
    • A. 

      Apicius

    • B. 

      Bartolomeo Scappi

    • C. 

      Rene Redzepi

    • D. 

      Massimo Bottura

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