1.
What are targetable and Non-targetable terms? Please explain with examples.
2.
What is the formula to calculate the IR for a particular Cell/Segment/Audience?
3.
What is the impact of Low IR and High median LOI, when compared with estimated figures?
4.
For respondents who were terminated on Fulcrum, please share the steps to download the report and check the reason for termination.
5.
What are the necessary variables that need to be appended in the link which is implemented on the Details page of Fulcrum set-ups?
6.
Which metrics should be included in all supplier field reports?
Correct Answer
A. Field report, field summary, targets for the day, quotas to target
Explanation
The metrics that should be included in all supplier field reports are the field report itself, which provides a detailed account of the activities and observations made in the field, the field summary which gives a concise overview of the field report, the targets for the day which outline the specific goals to be achieved, and the quotas to target which specify the desired levels of performance. These metrics are essential for evaluating supplier performance and tracking progress towards meeting objectives.
7.
Which metrics should be included in all client field reports?
Correct Answer
D. All of the above
Explanation
All of the mentioned metrics should be included in all client field reports. The field summary with IR (Incidence Rate) and LOI (Length of Interview) provides important information about the survey's reach and completion rates. The flag raised if IR is lower and/or LOI is higher/lower than what is mentioned in the SOW (Statement of Work) helps identify any discrepancies. Including challenges faced during the fieldwork and the plan of action provides a comprehensive overview of the project's progress and any necessary steps to address issues.
8.
When should you flag to the client about the LOI not being in-line with the SOW?
Correct Answer
B. When the difference in bid LOI and actual median LOI is more than 5 mins
Explanation
When the difference in bid LOI (Letter of Intent) and actual median LOI is more than 5 minutes, it is necessary to flag to the client about the discrepancy. This indicates that there is a significant difference between the estimated time of completion (bid LOI) and the actual time it takes to complete the task (actual median LOI). Flagging this difference alerts the client to the potential issue and allows for discussion and clarification on the expectations outlined in the SOW (Statement of Work).
9.
What is the formula for IR calculation?
Correct Answer
C. Completes/(Completes + non-targetable terms on Askia and Fulcrum)
Explanation
The formula for IR (Incidence Rate) calculation is Completes/(Completes + non-targetable terms on Askia and Fulcrum). This formula calculates the ratio of completed surveys to the total number of surveys that are not targetable on both Askia and Fulcrum platforms. It provides a measure of the success rate in reaching the desired target audience for a survey.
10.
Which of the below instructions is valid when sending field reports to suppliers in the beginning of fieldwork/week?
Correct Answer
C. Please find the latest field report attached and achieve [daily target] by tomorrow morning. Kindly ensure to focus on the difficult quotas in the beginning (mention the difficult quotas here if you’re aware) so that we don’t struggle at the end of fieldwork.
Explanation
The correct answer is the most comprehensive and specific instruction for sending field reports to suppliers in the beginning of fieldwork/week. It not only requests the recipient to achieve the daily target by tomorrow morning but also emphasizes the importance of focusing on difficult quotas at the beginning to avoid struggling at the end of fieldwork. Additionally, it mentions that the IR is lower than the bid IR and LOI is higher than the bid LOI, indicating that these factors should be taken into consideration as well.
11.
Which of the following methods is the quickest to check the health of your project in terms of sample inflow, dropouts and overall health?
Correct Answer
B. The ‘analysis’ page on your fulcrum setup
Explanation
The 'analysis' page on your Fulcrum setup is the quickest method to check the health of your project in terms of sample inflow, dropouts, and overall health. This page provides comprehensive data analysis and insights on various aspects of your project, allowing you to quickly assess its progress and identify any issues or areas of concern. By regularly monitoring this page, you can stay informed about the performance of your project and take necessary actions in a timely manner to ensure its success.
12.
If you notice that the IR is low for a particular study, what would be the first step that you would take?
Correct Answer
B. Check if the formula for IR calculation is correct and you have identified the non-targetable questions correctly
Explanation
The correct answer suggests that if the IR (Incidence Rate) is low for a particular study, the first step to take would be to check if the formula for IR calculation is correct and if the non-targetable questions have been identified correctly. This is important because an incorrect formula or misidentification of non-targetable questions can lead to inaccurate calculation of the IR, which may result in misleading study results. By verifying these factors, any potential errors can be identified and addressed to ensure accurate measurement of the IR.
13.
What % of dropouts is a flag to check the setup/script to ensure everything is working correctly?
Correct Answer
D. All of the above
Explanation
The correct answer is "All of the above" because if any of the given percentages (35%, 40%, or 30%) of dropouts occur, it is an indication that the setup/script may not be functioning properly. Therefore, checking all of these percentages is necessary to ensure that everything is working correctly.
14.
What is the first step that you will take if you notice a high dropout rate on your study?
Correct Answer
D. Fetch an incomplete/quit report and check at which question we are seeing comparatively higher dropouts. Then take a test link to see if that page is taking long to load, you can’t see the next button clearly, if you need to scroll down to find the next button, etc.
Explanation
The first step to take if a high dropout rate is noticed on a study is to fetch an incomplete/quit report and analyze which question is experiencing higher dropouts. After identifying the specific question, the next step is to test the link for that page to determine if it is taking a long time to load or if there are any visibility issues with the next button. This process helps identify any technical issues that may be causing the high dropout rate and allows for appropriate troubleshooting and resolution.
15.
Out of the below options, what is not reflected on the Askia Reporting Link?
Correct Answer
C. Incompletes
Explanation
The Askia Reporting Link does not reflect the number of incomplete surveys. This means that the system does not provide data on surveys that were started but not completed by respondents. The reporting link may show information on Fulcrum respondents qualifying for the client survey, terms, and over-quotas, but not on incomplete surveys.
16.
Which of the following could be the cause of a high drop-out rate?
Correct Answer
D. All of the above
Explanation
All of the above could be the cause of a high drop-out rate. A high LOI (Level of Interest) suggests that students may not be engaged or motivated enough to continue with their studies. A high number of hidden variables implies that there may be various factors affecting students' ability to stay in school, such as financial difficulties or personal issues. A complex ADC (Analog-to-Digital Converter) taking time to load could indicate technical difficulties or inefficiencies in the educational system, which may discourage students from continuing their education.
17.
From where can you check the number of survey entrants?
Correct Answer
G. Options A, B and C
Explanation
You can check the number of survey entrants from the data analysis report, respondent answer report, and quotas page on Fulcrum. These options provide different ways to access the information about the number of survey entrants. The data analysis report allows for a comprehensive analysis of the survey responses, including the number of entrants. The respondent answer report provides detailed information about each respondent, including the number of entrants. The quotas page on Fulcrum allows for tracking and managing the number of entrants based on predefined quotas. Therefore, options A, B, and C all provide ways to check the number of survey entrants.
18.
If any supplier is struggling in field, what would you do first?
Correct Answer
B. Check the field report to see where the supplier is struggling, do preliminary checks using fulcrum exports and reporting link including IR and LOI checks and then send an email to the supplier to understand what is causing them to lag behind in field.
Explanation
The correct answer suggests that the first step to take when a supplier is struggling in the field is to check the field report to identify the specific areas where they are facing difficulties. Then, the person should conduct preliminary checks using fulcrum exports and reporting link, including IR and LOI checks, to gather more information. Finally, they should send an email to the supplier to understand the root cause of their struggles. This approach focuses on gathering data and communicating with the supplier to address the issue effectively.
19.
If we are getting a lot of security terms, we would;
Correct Answer
A. Check fulcrum reports (data analysis report or respondent answer report) to understand what reason is causing the most number of security failures and take action accordingly (e.g. check if survey group doesn’t have extra surveys, fraud profile score is correct, etc.)
Explanation
To address the high number of security failures, it is suggested to check the fulcrum reports, such as the data analysis report or respondent answer report. By analyzing these reports, it will help identify the main reason behind the security failures. Possible actions can then be taken, such as checking if there are extra surveys in the survey group or verifying the accuracy of the fraud profile score. This approach allows for a targeted and informed response to address the security issues.
20.
What is the minimum number of client field reports that need to go out to the client in a week?
Correct Answer
A. At least once
Explanation
The minimum number of client field reports that need to go out to the client in a week is at least once. This means that regardless of any other factors, the client should receive at least one report every week.