Strategy Quiz -oct-17 (Metabolic)

Reduction in risk from Hyperglycemia and hypoglycemia

Reduction in A1c

Reduction in FPG

Reduction in PPG

2 months of therapy

3 months of therapy

1 month of therapy

4 months of therapy

To establish and strengthen connect with brand Olymprix

To connect elements of Olympians and benefits of brand Olymprix in customer’s mind

Olympians are famous personalities

Both a & b

Table Tennis set:10/M.E

Baseball bat:15/M.E

Tennis ball set:10/M.E

Baseball bat:10/ME

RugbyBall Mobile holder: 10/M.E

RugbyBall Mobile holder: 25/M.E

Football tea coasters: 25/M.E

Shuttlecock pen stand:25/ME

Olymprix M reduces A1c by 1.1% after 3 months

Olymprix M reduces A1c by 1.1% after 2 months

Olymprix M reduces A1c by 1.1% after 4 months

Olymprix M reduces A1c by 1.1% after 5 months

Perfume set inputs: 5/M.E

Folding storage stool: 7/M.E

Fragrance diffuser: 10/M.E

Perfume set inputs: 15/M.E

Measurement of HbA1c

Measurement of protein in urine

Measurement of creatinine in urine

Quantitative measurement of proteinuria

HbA1c

Recurrent MI

Sympathetic overdrive

Both b & c

Reduces oxidative stress

Offers nephron-protection, glycemic control, Beta cell regeneration & minimum risk of hypoglycemia

Reduces SBP and DBP

Reduces LDL

40/M.E

0/M.E

20/M.E

25/M.E

Significant BP reduction in 4 weeks

Significant BP reduction in 5 weeks

BP reduction in 5 weeks

Significant BP reduction in 8 weeks

Newly detected diabetics, type II diabetics

Type II diabetics, newly detected diabetics,

Diabetic hypertensives, type II diabetics

Type II diabetics, elderly diabetics

Reduction in albuminuria

2.8% Reduction in HbA1c

Reduces progression to insulin therapy

B and c

Perfume set for 10/M.E

Perfume set for 7/M.E

Heart shaped tea coaster for 25/M.E

Chit pad25/M.E

Amitabh Bachhan.

Aryabhata

Rabindranath Tagore.

Milkha Singh

Combination provides significant BP control after 48 weeks and reduction in urine albumin excretion ratio in 4 weeks

BP control and A1c reduction

Gives more than just BP reduction

More protection to heart

By the time a patient is diagnosed with diabetes, 50% of beta-cell function is already lost

Beta cells need to be preserved for insulin secretion

Beta cell plays important role in nephroprotection

Both a & b

It increases HOMA Beta by 8.8% after 24 weeks

It increases HOMA Beta by 8.5% after 24 weeks

It increases HOMA Beta by 8.8% after 12 weeks

It increases HOMA Beta by 8.5% after 12 weeks

36 months

24 months

12 months

7 weeks

1.1%

0.9%

1.2%

1.0%

Stage 2 hypertension

Stage 2 hypertension with high CV risk

Hypertension with ACS

Hypertension with heart failure

A) Co-relating role of a proud coach behind the success of every outstanding & winning athletes (Olympians) and how doctor is the proud coach for his/her patients to establish connect between brand Olymprix, Olympians and doctor.

Olymprix customers are sports coaches

Olymprix customers like Coach LBL

Coaches play important role for success of Olympians

To strengthen brand recall for Olymprix.

To enhance association between Olympics sports -Olymprix and strengthen brand recall for Olymprix

As brand reminder for Olymprix

All of the above

To establish the concept of Heart wants more

To connect with Heart Wants more and establish that Tsart gives more than just BP reduction compared to other antihypertensives

To establish the concept of technology

To establish the concept of BP reduction