MGT-301: Take The Principles Of Marketing Quiz Questions!

5 Questions | Total Attempts: 111

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MGT Quizzes & Trivia

Questions and Answers
  • 1. 
    If a food company gives 5 percent discount in particular burger to increase sales, it is altering which one of the following elements of the marketing mix?       
    • A. 

      Promotion

    • B. 

      Price

    • C. 

      Product

    • D. 

      Place

  • 2. 
     Which one of the following options refers to “The art and science of choosing target markets and building profitable relationships”?         
    • A. 

      Customer relationship management

    • B. 

      Knowledge management

    • C. 

      Total quality management

    • D. 

      Marketing management

  • 3. 
     Which one of the following options is best to explain the purpose of intranets?        
    • A. 

      Buying and selling processes

    • B. 

      Business-to-business purchasing

    • C. 

      Communication among employees

    • D. 

      Maintaining customer relations

  • 4. 
    Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information and help managers use it in their decision making.        
    • A. 

      Distribute

    • B. 

      Collect

    • C. 

      Retrieve

    • D. 

      Store

  • 5. 
    Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?         
    • A. 

      Personal

    • B. 

      Attitude

    • C. 

      Descriptive

    • D. 

      Exploratory

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