If a food company gives 5 percent discount in particular burger to increase sales, it is altering which one of the following elements of the marketing mix?
Which one of the following options refers to “The art and science of choosing target markets and building profitable relationships”?
Customer relationship management
Total quality management
Which one of the following options is best to explain the purpose of intranets?
Buying and selling processes
Communication among employees
Maintaining customer relations
Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information and help managers use it in their decision making.
Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?
Get ready for the MGT 301: Principles of Marketing quiz. Marketing is an essential part of any business, and there are different methods employed by firms to ensure new clients are drawn to business. Before coming up with a...