MEL Sales Lead Generation Quiz!

9 Questions | Total Attempts: 131

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MEL Sales Lead Generation Quiz! - Quiz

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Questions and Answers
  • 1. 
    Which of the following best describes the concept of a MEL when talking to a new customer?
    • A. 

      An online workbook that accompanies your Pearson course

    • B. 

      An online tool that enhances your Pearson course

    • C. 

      A digital workbook with student homework

  • 2. 
    Which of the following is NOT a marketing pillar for MELs?
    • A. 

      Informed education

    • B. 

      Enriched learning

    • C. 

      Flexible solutions

  • 3. 
    What is the missing word in the following definition: Sales Lead Generation is the identification and gathering of contacts who have the characteristics of  _________ customers.
    • A. 

      New

    • B. 

      Existing

    • C. 

      Potential

  • 4. 
    The 'Sales Lead' process works on the following 3 key factors.
    • A. 

      Identification, Contact, Follow-up

    • B. 

      Contact, Identification, Follow-up

    • C. 

      Identification, Follow-up, Contact

  • 5. 
    After Identifying leads, we then have to QUALIFY them. FIRST, we need to establish a NEED. Which of the below is not recommended as an initial question?
    • A. 

      How do you motivate your students to study and do homework?

    • B. 

      Are you using technology in the classroom?

    • C. 

      How do you track and monitor your students' progress?

  • 6. 
    From the Account Opportunity Matrix, who should be our key targets from the list below?
    • A. 

      Target Busters

    • B. 

      Rent Payers

    • C. 

      Bottom Drawer

  • 7. 
    How do we define 'Closing Rate'?
    • A. 

      MEL Target number

    • B. 

      MEL Demonstrations done

    • C. 

      Number of customers who finally adopt from our list of leads

  • 8. 
    We estimate that the Closing Rate on a digital product is possibly:
    • A. 

      The same as selling print material

    • B. 

      Half of selling print material

    • C. 

      Every sale

  • 9. 
    My target for MELs is 1000 units and the average size of an adoption per institute is 100 students. How many leads/demos do I have to generate if the Closing rate is 1 sale in 10 leads?
    • A. 

      100

    • B. 

      50

    • C. 

      10

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