MEL Sales Lead Generation Quiz!

9 Questions | By Carol.Stein | Last updated: Mar 21, 2022 | Total Attempts: 131

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1.

Which of the following best describes the concept of a MEL when talking to a new customer?
- A.
  
  An online workbook that accompanies your Pearson course
- B.
  
  An online tool that enhances your Pearson course
- C.
  
  A digital workbook with student homework
2.

Which of the following is NOT a marketing pillar for MELs?
- A.
  
  Informed education
- B.
  
  Enriched learning
- C.
  
  Flexible solutions
3.

What is the missing word in the following definition: Sales Lead Generation is the identification and gathering of contacts who have the characteristics of _________ customers.
- A.
  
  New
- B.
  
  Existing
- C.
  
  Potential
4.

The 'Sales Lead' process works on the following 3 key factors.
- A.
  
  Identification, Contact, Follow-up
- B.
  
  Contact, Identification, Follow-up
- C.
  
  Identification, Follow-up, Contact
5.

After Identifying leads, we then have to QUALIFY them. FIRST, we need to establish a NEED. Which of the below is not recommended as an initial question?
- A.
  
  How do you motivate your students to study and do homework?
- B.
  
  Are you using technology in the classroom?
- C.
  
  How do you track and monitor your students' progress?
6.

From the Account Opportunity Matrix, who should be our key targets from the list below?
- A.
  
  Target Busters
- B.
  
  Rent Payers
- C.
  
  Bottom Drawer
7.

How do we define 'Closing Rate'?
- A.
  
  MEL Target number
- B.
  
  MEL Demonstrations done
- C.
  
  Number of customers who finally adopt from our list of leads
8.

We estimate that the Closing Rate on a digital product is possibly:
- A.
  
  The same as selling print material
- B.
  
  Half of selling print material
- C.
  
  Every sale
9.

My target for MELs is 1000 units and the average size of an adoption per institute is 100 students. How many leads/demos do I have to generate if the Closing rate is 1 sale in 10 leads?
- A.
  
  100
- B.
  
  50
- C.
  
  10

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