The Marketing Research Quiz: Trivia

38 Questions | Total Attempts: 123

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The Marketing Research Quiz: Trivia


Questions and Answers
  • 1. 
    The systematic gathering, recording, and analysis of data about issues relating to  marketing products and services.
  • 2. 
    A form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
  • 3. 
    DECIDE model. D means _________.
  • 4. 
    DECIDE model. E means __________.
  • 5. 
    DECIDE model. C means __________.
  • 6. 
    ____________is required at all the stages of the marketing research process.
  • 7. 
    It attempts to provide accurate information that reflects a true state of affairs. It should be conducted impartially.  This characteristic of marketing research is known as _______.
  • 8. 
    __________is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.
  • 9. 
    Research that looks at what products can be produced with available technology and what new product innovations near-future technology can develop.
  • 10. 
    Marketing research is conducted to improve the efficacy of advertising.
  • 11. 
    Marketing research involves the identification, collection, analysis, and _______
    • A. 

      Dissemination of information

    • B. 

      Marketing information

    • C. 

      Surveying

  • 12. 
    Offer a wide variety of marketing research services customized to suit a client's specific needs. Each marketing research project is treated uniquely.
    • A. 

      Data analysis services

    • B. 

      Analytical services

    • C. 

      Coding and data entry services

    • D. 

      Limited service suppliers

    • E. 

      Customized services

  • 13. 
    _______include editing completed questionnaires, developing a coding scheme, and transcribing the data on to diskettes or magnetic tapes for input into the computer.
    • A. 

      Customized services

    • B. 

      Limited service suppliers

    • C. 

      Analytical services

    • D. 

      Coding and data entry services

    • E. 

      Data analysis services

  • 14. 
    _____________  include designing and pretesting questionnaires, determining the best means of collecting data, designing sampling plans, and other aspects of the research design.
    • A. 

      Data analysis services

    • B. 

      Limited service suppliers

    • C. 

      Coding and data entry services

    • D. 

      Customized services

    • E. 

      Analytical services

  • 15. 
    ___________are offered by firms, also known as tab houses, that specialize in computer analysis of quantitative data such as those obtained in large surveys.
    • A. 

      Analytical services

    • B. 

      Customized services

    • C. 

      Data analysis services

    • D. 

      Limited service suppliers

  • 16. 
    DECIDE model. I means ________.
  • 17. 
    DECIDE model. D means ________.
  • 18. 
    DECIDE model. The last E means ________.
  • 19. 
    Periodic or continuous in-market research to monitor a brand’s performance using measures such as brand awareness, brand preference, and product usage.
    • A. 

      Ad Tracking

    • B. 

      Advertising Research

    • C. 

      Brand equity research

    • D. 

      Brand association research

    • E. 

      Brand attribute research

  • 20. 
    Used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ad’s ability to get attention, communicate the message, build the brand’s image, and motivate the consumer to purchase the product or service.
    • A. 

      Ad Tracking

    • B. 

      Advertising Research

    • C. 

      Brand equity research

    • D. 

      Brand association research

    • E. 

      Brand attribute research

  • 21. 
    Examine advertisements, package designs, websites, etc. by analyzing visual behavior of the consumer
    • A. 

      Commercial eye tracking research

    • B. 

      Concept testing

    • C. 

      Coolhunting

    • D. 

      Buyer decision processes research

    • E. 

      Copy testing

  • 22. 
    To test the acceptance of a concept by target consumers
    • A. 

      Commercial eye tracking research

    • B. 

      Concept testing

    • C. 

      Coolhunting

    • D. 

      Buyer decision processes research

    • E. 

      Copy testing

  • 23. 
    To make observations and predictions in changes of new or existing cultural trends in areas such as fashion, music, films, television, youth culture and lifestyle.
    • A. 

      Commercial eye tracking research

    • B. 

      Concept testing

    • C. 

      Coolhunting

    • D. 

      Buyer decision processes research

    • E. 

      Copy testing

  • 24. 
    Predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion.
    • A. 

      Commercial eye tracking research

    • B. 

      Concept testing

    • C. 

      Coolhunting

    • D. 

      Buyer decision processes research

    • E. 

      Copy testing

  • 25. 
    Quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction
    • A. 

      Mystery Consumer or Mystery shopping

    • B. 

      Marketing effectiveness and analytics

    • C. 

      Internet strategic intelligence

    • D. 

      Demand estimation

    • E. 

      Customer satisfaction research

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