Marketing Quizz

15 Questions

Settings
Please wait...
Marketing Quizz

Marketing QuizzTest your knowledge


Questions and Answers
  • 1. 
    • A. 

      The way hotels aggregate the main marketing elements to sell services that meet the needs and wants of customers

    • B. 

      The way destinations and packages are displayed in a travel agency to maximise sales

    • C. 

      The way a cruise operator distributes its programs through travel agencies and tour-operators

    • D. 

      The way hotels are priced and packaged

  • 2. 
    A Travel Agent wishes to meet the needs and wants of customers better by delivering a higher quality service. Which element of the marketing mix will the business focus on to achieve this?
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Product

    • D. 

      Place

  • 3. 
    • A. 

      Place

    • B. 

      Price

    • C. 

      Promotion

    • D. 

      Product

    • E. 

      Position

  • 4. 
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

  • 5. 
    The "4P's" are not linked and should be thought as separate from each other : true or false?
    • A. 

      True

    • B. 

      False

  • 6. 
    The use of a name, symbol or design to identify a particular product is known as ?
    • A. 

      Promotion

    • B. 

      Branding

    • C. 

      Packaging

    • D. 

      Advertising

  • 7. 
    A Tour Operator that sells packages in several quite distinct markets is said to be
    • A. 

      Competitive

    • B. 

      Declining

    • C. 

      Focused

    • D. 

      Diversified

  • 8. 
    • A. 

      Cash Flows

    • B. 

      Stars

    • C. 

      Dogs

    • D. 

      Question Cats

  • 9. 
    "Ryanair will reach 51% of the European Market" is a Corporate Vision?
    • A. 

      True

    • B. 

      False

  • 10. 
    According to the Boston Consulting Group Matrix, what category refers to products that are the main generators of cash and profit, and thus support investment in new products?
    • A. 

      Stars

    • B. 

      Cash Cows

    • C. 

      Questions marks

    • D. 

      Dogs

  • 11. 
  • 12. 
    Complete the following sentence..Segmentation and target marketing are central to efficient and effective marketing activity because they are instrumental in ensuring the marketing mix strategy is tailored to ....
  • 13. 
    For an international Hotel located downtown, a private shuttle to pick-up customers at the cruise terminal is considered as
    • A. 

      The supporting product

    • B. 

      The facilitating product

    • C. 

      The augmented product

    • D. 

      The core product

  • 14. 
    • A. 

      Personal Selling

    • B. 

      Advertising

    • C. 

      Sales promotion

    • D. 

      Public relations

    • E. 

      Intermediaries

  • 15. 
    A hotel chain launches a new and unique hotel brand and decides to charge a high price to "cream" the market. What kind of pricing strategy is this an example of?
    • A. 

      Price differentiation

    • B. 

      Price skimming

    • C. 

      Price discount

    • D. 

      Penetration pricing