Take Some General Marketing Quiz Questions! Trivia

8 Questions | Total Attempts: 426

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Define the term marketing. 
    • A. 

      The process that people give up something in order to receive something that they would rather have.

    • B. 

      The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

    • C. 

      The focus on internal capabilities of the firm rather than on than on the desires and needs of the marketplace.

  • 2. 
    What are the four management philosophies? 
    • A. 

      Production Orientation, Sales Orientation, Market Orientation, Societal Marketing Orientation.

    • B. 

      Production Orientation, Exchange Orientation, Organization Orientation, Societal Marketing Orientation.

    • C. 

      Production Orientation, Sales Orientation, Market Orientation, Firm Orientation.

  • 3. 
    Customer Value means: 
    • A. 

      To be rude to the customer.

    • B. 

      The ratio of benefits to the sacrifice necessary to obtain those benefits.

    • C. 

      Building relationships with you and your boss.

  • 4. 
    Identify 4 reasons why you should study marketing? 
    • A. 

      Marketing does not plays an important role in society, marketing is important to businesses, marketing offers outstanding career opportunities, marketing affects your life every day.

    • B. 

      Marketing Plays an important role in society, marketing is important to businesses, marketing does not offer outstanding career opportunities, marketing affects your life every day.

    • C. 

      Marketing Plays an important role in society, marketing is important to businesses, marketing offers outstanding career opportunities, marketing affects your life every day.

  • 5. 
    Strategic plans require:
    • A. 

      Long-term resource commitments

    • B. 

      A change in organizational structure

    • C. 

      The addition of new personnel

  • 6. 
    A written document that acts as a guidebook of marketing activities for the marketing manager is known as the _____.
    • A. 

      Strategy document

    • B. 

      Marketing plan

    • C. 

      Vision statement

  • 7. 
    What does SWOT  in  SWOT analysis stand for? 
    • A. 

      Situations, Weaknesses, Opportunities, Threats

    • B. 

      Strengths,Weaknesses,Occupations, Threats

    • C. 

      Strengths, Weaknesses, Opportunities, Threats

  • 8. 
    Effective strategic planning requires: 
    • A. 

      Resistant, creativity, and management.

    • B. 

      Continual attention, creativity, and management.

    • C. 

      Creativity, minimal attention, and management.

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