Take Some General Marketing Quiz Questions! Trivia

8 Questions | By Msphan143 | Updated: Mar 20, 2022 | Attempts: 461

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Questions and Answers

1.

Define the term marketing.
- A.
  
  The process that people give up something in order to receive something that they would rather have.
- B.
  
  The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- C.
  
  The focus on internal capabilities of the firm rather than on than on the desires and needs of the marketplace.
2.

What are the four management philosophies?
- A.
  
  Production Orientation, Sales Orientation, Market Orientation, Societal Marketing Orientation.
- B.
  
  Production Orientation, Exchange Orientation, Organization Orientation, Societal Marketing Orientation.
- C.
  
  Production Orientation, Sales Orientation, Market Orientation, Firm Orientation.
3.

Customer Value means:
- A.
  
  To be rude to the customer.
- B.
  
  The ratio of benefits to the sacrifice necessary to obtain those benefits.
- C.
  
  Building relationships with you and your boss.
4.

Identify 4 reasons why you should study marketing?
- A.
  
  Marketing does not plays an important role in society, marketing is important to businesses, marketing offers outstanding career opportunities, marketing affects your life every day.
- B.
  
  Marketing Plays an important role in society, marketing is important to businesses, marketing does not offer outstanding career opportunities, marketing affects your life every day.
- C.
  
  Marketing Plays an important role in society, marketing is important to businesses, marketing offers outstanding career opportunities, marketing affects your life every day.
5.

Strategic plans require:
- A.
  
  Long-term resource commitments
- B.
  
  A change in organizational structure
- C.
  
  The addition of new personnel
6.

A written document that acts as a guidebook of marketing activities for the marketing manager is known as the _____.
- A.
  
  Strategy document
- B.
  
  Marketing plan
- C.
  
  Vision statement
7.

What does SWOT in SWOT analysis stand for?
- A.
  
  Situations, Weaknesses, Opportunities, Threats
- B.
  
  Strengths,Weaknesses,Occupations, Threats
- C.
  
  Strengths, Weaknesses, Opportunities, Threats
8.

Effective strategic planning requires:
- A.
  
  Resistant, creativity, and management.
- B.
  
  Continual attention, creativity, and management.
- C.
  
  Creativity, minimal attention, and management.