Marketing Performance Quiz

6 Questions | By Marketingperform | Updated: Jul 30, 2011 | Attempts: 138

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Formatted Copy for LesWhat do you know about your product, company or brand? This quiz evaluates 7 key points to evaluate your over all Marketing Performance.
View the complete quiz online at MarketingGrader. Net

Questions and Answers

1.

I focus relentlessly on maximizing my customers product and service experiences.
- A.
  
  Without a doubt, I never miss an opportunity to improve
- B.
  
  I review the trends and evaluate the data
- C.
  
  I have a system set in place, but haven't made changes
- D.
  
  I don't have a follow up program
2.

I have a system in place for getting comments from customers to the people who can effect change within my business.
- A.
  
  No I have a "Don't Ask Don't Tell" policy
- B.
  
  Absolutely, I am always encouraging interactivity with customers
- C.
  
  I write their names down- somewhere
- D.
  
  I have a list of names and addresses, but haven't done a follow up program
3.

I have optimized price, cost and quality to meet or exceed my customer’s expectations.
- A.
  
  I make changes and include my customers in those decisions
- B.
  
  I review past successes and implement change
- C.
  
  I had a sale, it didn't work
- D.
  
  I don't know where to start
4.

I have established desirable and deliverable points of difference with competitors
- A.
  
  Competitive research was done, and hasn't changed
- B.
  
  I don't have competitors, my product is unique
- C.
  
  I know my competitors and implement strategies to set my brand apart
- D.
  
  Changing my approach sounds complicated
5.

I have chosen or designed my brand name, logo, symbol, slogan, packaging, signage, and so forth, to maximize brand awareness.
- A.
  
  My brand is very recognizable and unique to my organization
- B.
  
  I have a logo but nothing else
- C.
  
  I have a plan but don't know how to move forward
- D.
  
  Yes, my organization is recognized locally
6.

I have a website that is user friendly and consumer focused as it pertains to my brick and mortar company
- A.
  
  No, the Internet is a passing fad
- B.
  
  I have a site but no traffic or sales
- C.
  
  Yes, it provides about 15% of my sales
- D.
  
  My website is a piece of art!

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Current Version
Jul 30, 2011

Quiz Edited by
ProProfs Editorial Team
Aug 28, 2009

Quiz Created by
Marketingperform

Marketing Performance Quiz

I focus relentlessly on maximizing my customers product and service experiences.

I have a system in place for getting comments from customers to the people who can effect change within my business.

I have optimized price, cost and quality to meet or exceed my customer’s expectations.

I have established desirable and deliverable points of difference with competitors

I have chosen or designed my brand name, logo, symbol, slogan, packaging, signage, and so forth, to maximize brand awareness.

I have a website that is user friendly and consumer focused as it pertains to my brick and mortar company