Can you answer all the following questions of marketing? Test your knowledge on this quiz to see how you do and compare your score to others.
Encouraging employees to participant and invest in socially responsible activities and charities.
Solely focusing on maximizing firm profits.
Recognizing that the firm can do very little by itself, and so it should stay focused on - and develop - its own core competencies and let municipal, state and federal governments sort out the complex, societal issues.
All of the above
None of the above
B2C
C2C
B2B
A2C
Underground
Share information across the entire organization about customers and competitors
Balance relationships with customers beyond thinking about individual transactions
Balance benefits with costs to create value for customers
None of the above
All of the abobe
Production, sales, marketing, value-based marketing
Sales, marketing, value-based marketing, production
Marketing, value-based marketing, production, sales
Value-based marketing, production, sales, marketing
-sales, value-based marketing, marketing, production
Marketing adds value to the products and services you use and buy.
Marketing makes life easier.
The growth of the internet means that marketing will diminish in importance and impact as customers interact directly with the firms
Marketing establishes a price that is affordable to the customers while covering the costs of the features and benefits and providing a reasonable profit for the company.
Reversible
External
Organic
Global
Controllable
Promotion
Pricing
Placement
Product value creation
Pork barreling
Evaluate performance
Define the business mission.
Situation analysis
Identifying and evaluating opportunities.
Implement marketing mix and resources.
Market penetration
Product proliferation
Market development
Diversification
Product development
Operational excellence
Customer loyalty
Strategic acceptance
Relative market share
Value-based penetration
Implementation
Control
Segmentation
Planning
All of the above
True
False
Making product decisions
Satisfying customer needs and wants.
Exchange function of marketing.
Decisions regarding in which setting marketing takes place.
Making pricing decisions.
Provides intangible benefits.
-always less expensive than a corresponding service.
Can be physically touched
Generates greater interest among consumers
Depreciates more rapidly in the minds of consumers.
Communicating the value proposition.
Creating value.
Supply chain management
Capturing value.
Price and performance management.
Location where products and services are traded.
Price charged adjusted for currency exchange rates.
The trading of things of value
Creating value.
Promotional offers designed to stimulate barter.
Customer relationship management
C2C marketing
A transactional marketing orientation.
Supply chain retail simplification system.
A value driven global positioning system.
The lowest cost option.
Represented by brand names.
The highest priced alternative.
Everyday low prices.
What you get for what you give
True
False
Product-based
Cost-based
Competitor-based
Management-based
Value-based
SBU
STP
Market segment
Product line
Promotional service
For diversification.
In international markets.
Where value-based pricing can be ignored.
That build on their strengths relative to those of their competitors
Where customer excellence can be substituted with product excellence.
Exchange
Efforts by individuals and organizations
Satisfying customer needs and wants
Production scheduling
Creating value
Advising production on how much product to make.
Engaging customers and developing long-term relationships.
Identifying opportunities to expand.
Synthesizing and interpreting sales, accounting, and customer-profile data.
Alerting the logistics department when to ship products.
True
False