Marketing Questions: Trivia Knowledge Quiz!

3 Questions | Total Attempts: 90

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Marketing Questions: Trivia Knowledge Quiz!

What do you know about marketing? Do you suppose you comprehend enough to pass this quiz? Marketing is the study and management of exchange relationships. It is the business process of meeting the needs of the customer, and it is one of the significant elements of business management and commerce. It is the sum of activities involved in the flow of goods and services. Take on this quiz to see how much you know about marketing.


Questions and Answers
  • 1. 
    Which of the following is a business or organizational customer?
    • A. 

      Producers of goods and services.

    • B. 

      A retailer.

    • C. 

      A wholesaler.

    • D. 

      A government agency.

    • E. 

      All of the above are business and organizational customers.

  • 2. 
    In comparison to the buying of final consumers, the purchasing of organizational buyers:
    • A. 

      Is strictly economic and not at all emotional.

    • B. 

      Is always based on competitive bids from multiple suppliers.

    • C. 

      Leans basically toward economy, quality, and dependability.

    • D. 

      Is even less predictable.

    • E. 

      Both a and c are true statements.

  • 3. 
    In a buying center, multiple buying influences can include:
    • A. 

      Users.

    • B. 

      Buyers.

    • C. 

      Gatekeepers.

    • D. 

      Deciders.

    • E. 

      All of the above.

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