Marketing Questions: Trivia Knowledge Quiz!

3 Questions | Total Attempts: 69

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    Which of the following is a business or organizational customer?
    • A. 

      Producers of goods and services.

    • B. 

      A retailer.

    • C. 

      A wholesaler.

    • D. 

      A government agency.

    • E. 

      All of the above are business and organizational customers.

  • 2. 
    In comparison to the buying of final consumers, the purchasing of organizational buyers:
    • A. 

      Is strictly economic and not at all emotional.

    • B. 

      Is always based on competitive bids from multiple suppliers.

    • C. 

      Leans basically toward economy, quality, and dependability.

    • D. 

      Is even less predictable.

    • E. 

      Both a and c are true statements.

  • 3. 
    In a buying center, multiple buying influences can include:
    • A. 

      Users.

    • B. 

      Buyers.

    • C. 

      Gatekeepers.

    • D. 

      Deciders.

    • E. 

      All of the above.