Marketing Chapter 6 Multiple-choice
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Marketing terms chapter 6 multiple-choice
- 1.
- A.
Says that most consumers do not know the economic value of products they purchase.
- B.
Explains why people behave the way they do.
- C.
Includes psychological variables and social influences.
- D.
Is too simplistic to explain consumer behavior.
- E.
Assumes that consumers always buy the lowest price alternative.
- 2.Which of the following is NOT a psychological variable?
- A.
Social class
- B.
Motivation
- C.
Perception
- D.
Attitudes
- E.
Learning
- 3.A good marketing manager
- A.
Knows that only a few basic needs explain almost all consumer product choices.
- B.
Doesn't have to understand consumer needs if his product has some design improvements over his competitor's product.
- C.
Should find ways to create internal drives in consumers.
- D.
Knows that consumer needs in product-markets are probably much more specific than those in a related generic market.
- E.
Will make fewer strategy planning mistakes if he uses the economic-buyer theory.
- 4.According to motivation theory, the LAST needs a family would usually seek to satisfy would be:
- A.
Safety needs.
- B.
Personal needs.
- C.
Physiological needs.
- D.
Social needs.
- 5.Psychological theories of motivation and needs suggest that:
- A.
Lower-level needs must be completely satisfied before higher-level needs become important.
- B.
A particular good or service might satisfy different levels of needs at the same time.
- C.
All consumers satisfy needs in the same order.
- D.
Self-esteem is an example of a social need.
- E.
All of the above are true statements.
- 6.When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:
- A.
Selective retention.
- B.
Selective exposure.
- C.
Selective perception.
- D.
Selective dissonance.
- E.
Selective cognition.
- 7.A change in a person's thought processes caused by prior experience is called:
- A.
Learning
- B.
Attitude change
- C.
Belief change
- D.
Response
- E.
Reinforcement
- 8.Which of the following is not a major element in the learning process?
- A.
Drive
- B.
Cues
- C.
Dissonance
- D.
Reinforcement
- E.
Response
- 9.An attitude:
- A.
Is easily changed.
- B.
Is a person's point of view toward something.
- C.
Is the same as opinion and belief.
- D.
is a reliable indication of intention to buy.
- E.
All of the above are true statements.
- 10.The AIO items used in lifestyle analysis include:
- A.
Activities, interests, and opinions.
- B.
Attitudes, interests, and opinions.
- C.
Activities, intentions, and opinions.
- D.
Attitudes, intentions, and opinions.
- E.
Attitudes, income, and opinions.
- 11.Which of the following is NOT a social influence?
- A.
Culture
- B.
Social class
- C.
Family
- D.
Reference group
- E.
Personality
- 12.Which of the following statements about social class is NOT true?
- A.
The various classes tend to have different beliefs and feelings.
- B.
The various classes tend to prefer to shop in different stores.
- C.
The various classes tend to want different types of treatment by salespeople.
- D.
In the U.S., the social class system is less rigid than in most other countries.
- E.
In the U.S., the system for measuring social class is based mainly on a person's income.
- 13.According to the text, social class in the U.S. is usually measured in terms of:
- A.
Income.
- B.
Occupation, education, and housing arrangements.
- C.
Income, occupation, and education.
- D.
Race, religion, and occupation.
- E.
Income, occupation, and religion.
- 14.For which of the following products would reference group influence probably be LEAST IMPORTANT?
- A.
Clothing
- B.
Cigarettes
- C.
Furniture
- D.
Canned peaches
- E.
Wine
- 15.Opinion leaders are:
- A.
Usually better educated.
- B.
Usually reference group leaders.
- C.
Not necessarily opinion leaders on all subjects.
- D.
Usually wealthy, middle- or upper-class people.
- E.
All of the above are true statements.
- 16.Behavioral scientists recognize different levels of consumer problem solving. Which of the following is not one of these levels?
- A.
Routinized response behavior
- B.
Limited problem solving
- C.
Rational problem solving
- D.
Extensive problem solving
- E.
All of the above are recognized levels of problem solving.
- 17.Dissonance is:
- A.
A type of cue.
- B.
A form of laziness commonly observed among low income consumers.
- C.
A type of positive reinforcement.
- D.
Tension caused by uncertainty about the rightness of a decision.
- E.
None of the above.
- 18.Which of the following gives the proper ordering of the steps in the "adoption process"?
- A.
Awareness, interest, trial, evaluation, decision, dissonance
- B.
Awareness, interest, trial, decision, evaluation, confirmation
- C.
Awareness, interest, evaluation, trial, decision, confirmation
- D.
Interest, awareness, trial, decision, evaluation, dissonance
- E.
Awareness, interest, evaluation, decision, trial, confirmation
- 19.In developing marketing mixes fro consumers in international markets, marketing managers should:
- A.
Generalize from one culture to another.
- B.
Use their intuition.
- C.
Know about the specific social and intrapersonal variables.
- D.
Follow their beliefs.
- E.
All of the above.
- 20.The present state of our knowledge about consumer behavior is such that:
- A.
The behavioral sciences provide the marketing manager with a complete explanation of the "whys" of consumer behavior.
- B.
A marketing manager usually must blend intuition and judgment with findings from the behavioral sciences to explain and predict consumer behavior.
- C.
Relevant market dimensions can be easily identified and measured using "psychographics."
- D.
Marketing research can't tell us much more about specific aspects of consumer behavior.
- E.
All of the above are true statements.
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