Marketing terms chapter 6 multiple-choice
Says that most consumers do not know the economic value of products they purchase.
Explains why people behave the way they do.
Includes psychological variables and social influences.
Is too simplistic to explain consumer behavior.
Assumes that consumers always buy the lowest price alternative.
Social class
Motivation
Perception
Attitudes
Learning
Knows that only a few basic needs explain almost all consumer product choices.
Doesn't have to understand consumer needs if his product has some design improvements over his competitor's product.
Should find ways to create internal drives in consumers.
Knows that consumer needs in product-markets are probably much more specific than those in a related generic market.
Will make fewer strategy planning mistakes if he uses the economic-buyer theory.
Safety needs.
Personal needs.
Physiological needs.
Social needs.
Lower-level needs must be completely satisfied before higher-level needs become important.
A particular good or service might satisfy different levels of needs at the same time.
All consumers satisfy needs in the same order.
Self-esteem is an example of a social need.
All of the above are true statements.
Selective retention.
Selective exposure.
Selective perception.
Selective dissonance.
Selective cognition.
Learning
Attitude change
Belief change
Response
Reinforcement
Drive
Cues
Dissonance
Reinforcement
Response
Is easily changed.
Is a person's point of view toward something.
Is the same as opinion and belief.
is a reliable indication of intention to buy.
All of the above are true statements.
Activities, interests, and opinions.
Attitudes, interests, and opinions.
Activities, intentions, and opinions.
Attitudes, intentions, and opinions.
Attitudes, income, and opinions.
Culture
Social class
Family
Reference group
Personality
The various classes tend to have different beliefs and feelings.
The various classes tend to prefer to shop in different stores.
The various classes tend to want different types of treatment by salespeople.
In the U.S., the social class system is less rigid than in most other countries.
In the U.S., the system for measuring social class is based mainly on a person's income.
Income.
Occupation, education, and housing arrangements.
Income, occupation, and education.
Race, religion, and occupation.
Income, occupation, and religion.
Clothing
Cigarettes
Furniture
Canned peaches
Wine
Usually better educated.
Usually reference group leaders.
Not necessarily opinion leaders on all subjects.
Usually wealthy, middle- or upper-class people.
All of the above are true statements.
Routinized response behavior
Limited problem solving
Rational problem solving
Extensive problem solving
All of the above are recognized levels of problem solving.
A type of cue.
A form of laziness commonly observed among low income consumers.
A type of positive reinforcement.
Tension caused by uncertainty about the rightness of a decision.
None of the above.
Awareness, interest, trial, evaluation, decision, dissonance
Awareness, interest, trial, decision, evaluation, confirmation
Awareness, interest, evaluation, trial, decision, confirmation
Interest, awareness, trial, decision, evaluation, dissonance
Awareness, interest, evaluation, decision, trial, confirmation
Generalize from one culture to another.
Use their intuition.
Know about the specific social and intrapersonal variables.
Follow their beliefs.
All of the above.
The behavioral sciences provide the marketing manager with a complete explanation of the "whys" of consumer behavior.
A marketing manager usually must blend intuition and judgment with findings from the behavioral sciences to explain and predict consumer behavior.
Relevant market dimensions can be easily identified and measured using "psychographics."
Marketing research can't tell us much more about specific aspects of consumer behavior.
All of the above are true statements.