Marketing Chapter Multiple-choice Review Questions! Quiz

Says that most consumers do not know the economic value of products they purchase.

Explains why people behave the way they do.

Includes psychological variables and social influences.

Is too simplistic to explain consumer behavior.

Assumes that consumers always buy the lowest price alternative.

Social class

Motivation

Perception

Attitudes

Learning

Knows that only a few basic needs explain almost all consumer product choices.

Doesn't have to understand consumer needs if his product has some design improvements over his competitor's product.

Should find ways to create internal drives in consumers.

Knows that consumer needs in product-markets are probably much more specific than those in a related generic market.

Will make fewer strategy planning mistakes if he uses the economic-buyer theory.

Safety needs.

Personal needs.

Physiological needs.

Social needs.

Lower-level needs must be completely satisfied before higher-level needs become important.

A particular good or service might satisfy different levels of needs at the same time.

All consumers satisfy needs in the same order.

Self-esteem is an example of a social need.

All of the above are true statements.

Selective retention.

Selective exposure.

Selective perception.

Selective dissonance.

Selective cognition.

Learning

Attitude change

Belief change

Response

Reinforcement

Drive

Cues

Dissonance

Reinforcement

Response

Is easily changed.

Is a person's point of view toward something.

Is the same as opinion and belief.

is a reliable indication of intention to buy.

All of the above are true statements.

Activities, interests, and opinions.

Attitudes, interests, and opinions.

Activities, intentions, and opinions.

Attitudes, intentions, and opinions.

Attitudes, income, and opinions.

Culture

Social class

Family

Reference group

Personality

The various classes tend to have different beliefs and feelings.

The various classes tend to prefer to shop in different stores.

The various classes tend to want different types of treatment by salespeople.

In the U.S., the social class system is less rigid than in most other countries.

In the U.S., the system for measuring social class is based mainly on a person's income.

Income.

Occupation, education, and housing arrangements.

Income, occupation, and education.

Race, religion, and occupation.

Income, occupation, and religion.

Clothing

Cigarettes

Furniture

Canned peaches

Wine

Usually better educated.

Usually reference group leaders.

Not necessarily opinion leaders on all subjects.

Usually wealthy, middle- or upper-class people.

All of the above are true statements.

Routinized response behavior

Limited problem solving

Rational problem solving

Extensive problem solving

All of the above are recognized levels of problem solving.

A type of cue.

A form of laziness commonly observed among low income consumers.

A type of positive reinforcement.

Tension caused by uncertainty about the rightness of a decision.

None of the above.

Awareness, interest, trial, evaluation, decision, dissonance

Awareness, interest, trial, decision, evaluation, confirmation

Awareness, interest, evaluation, trial, decision, confirmation

Interest, awareness, trial, decision, evaluation, dissonance

Awareness, interest, evaluation, decision, trial, confirmation

Generalize from one culture to another.

Use their intuition.

Know about the specific social and intrapersonal variables.

Follow their beliefs.

All of the above.

The behavioral sciences provide the marketing manager with a complete explanation of the "whys" of consumer behavior.

A marketing manager usually must blend intuition and judgment with findings from the behavioral sciences to explain and predict consumer behavior.

Relevant market dimensions can be easily identified and measured using "psychographics."

Marketing research can't tell us much more about specific aspects of consumer behavior.

All of the above are true statements.