A quiz to test pupil's knowledge on market segmentation.
A sub-group of consumers who share one, or a number of characteristics, which result in them having similar wants and needs.
A market segment is every consumer.
1
2
3
4
Geographic
Geo-Demographic Segmentation
Income
Gender
Demographic
Tesco Value Brand
Perfume
Toothpaste
It allows the business to sell less products overall and perhaps decrease profit.
It can allow customers to feel that their needs are being better targeted and develop loyalty to the business.
It can help prevent products being promoted to the wrong peoples otherwise there may be resources wasted and possible losses.
It does not allow a business to target particular groups with particular products.
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
Wait!
Here's an interesting quiz for you.