Understanding the machine range and knowing how to communicate the unique selling points of each Nespresso machine is vitally important in every demonstration. This need is particularly acute when you look at it from a consumer’s point of view. Generally Nespresso dominates the coffee category in store, and if a quarter or even a third of all machines you look at in your visit are from the same company, you need a well versed guide to explain to you what each machine does, and most importantly which machine will be right for you.