Nespresso Machine Range (Module ?)

7 Questions | Total Attempts: 72

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Nespresso Machine Range (Module ?)

Understanding the machine range and knowing how to communicate the unique selling points of each Nespresso machine is vitally important in every demonstration. This need is particularly acute when you look at it from a consumer’s point of view. Generally Nespresso dominates the coffee category in store, and if a quarter or even a third of all machines you look at in your visit are from the same company, you need a well versed guide to explain to you what each machine does, and most importantly which machine will be right for you.


Questions and Answers
  • 1. 
    trainign
  • 2. 
    What does SPICES stand for in regards to purchasing motivations?
    • A. 

      Strategy, Perception, Innovation, Convenience, Economy, Security

    • B. 

      Sympathetic, Pride, Innovation, Convenience, Economy and Security

    • C. 

      Sympathy, Pride, Innovation, Consumption, Economy, Style

    • D. 

      Sympathy, Proximity, Inspiration, Convenience, Economy, Security

  • 3. 
    What main motivations drive someone to buy an “entry level” machine according to our example?
    • A. 

      Economy and Security

    • B. 

      Innovation and Pride

    • C. 

      Convenience and Sympathy

    • D. 

      Economy and Innovation

  • 4. 
    What is unique about the CitiZ machine?
    • A. 

      It has more colours in the range than any other machine

    • B. 

      It is multi platform, having several options

    • C. 

      It provides a traditional steam froth with the inbuilt Aeroccino

    • D. 

      It switches off after nine minutes

  • 5. 
    What method does the Lattissima use to froth milk?
    • A. 

      Steam method

    • B. 

      Induction heating method

    • C. 

      Whisking method

    • D. 

      Aeroccino

  • 6. 
    As well as “Convenience” what TWO other motivations appeal to a customer buying a Lattissima according to our example?
    • A. 

      Pride and Economy

    • B. 

      Sympathy and Innovation

    • C. 

      Security and Sympathy

    • D. 

      Innovation and Security

  • 7. 
    Why does the barista style froth appeal to someone with a “SECURITY” motivation in there purchasing mindset?
    • A. 

      Because it’s the simplest way of heating froth

    • B. 

      Because it is a great “party trick” to perform for their friends

    • C. 

      Because they are keen on trying new and different ways of heating milk

    • D. 

      Because they would see the traditional steam arm as tried and tested in many other types of machine

  • 8. 
    How many capsules will the new Gran Maestria hold in the capsule tray before it needs emptying?
    • A. 

      5-9

    • B. 

      8-12

    • C. 

      15-19

    • D. 

      10-14

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