Know Your Numbers

10 Questions
Financial Literacy Quizzes & Trivia

Take this quiz to determine your level of financial literacy.

Sample Question

What does it mean when a company refers to “brick and mortar”?

The house the Big Bad Wolf tried to blow down in The Three Little Pig

Expenditures related to facilities ownership and upkee

The company’s physical presence (for example, a building made of bricks and mortar) — that offers face-to-face consumer experience

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Questions and Answers
  • 1. 
    What does it mean when a company refers to “brick and mortar”?
    • A. 

      The house the Big Bad Wolf tried to blow down in The Three Little Pigs

    • B. 

      Expenditures related to facilities ownership and upkeep

    • C. 

      The company’s physical presence (for example, a building made of bricks and mortar) — that offers face-to-face consumer experiences

  • 2. 
    What is “capital”?
    • A. 

      The building in which your state government’s elected officials assemble

    • B. 

      The money invested in a firm

    • C. 

      The cost of doing business

  • 3. 
    What does it mean when a company is “deleveraging fixed expenses”?
    • A. 

      When a company's fixed costs are a higher percentage of sales due to sales declines

    • B. 

      When a company's expenses need to be repaired

    • C. 

      When a company announces its poor standing in the marketplace

  • 4. 
    What is a company’s “goodwill”?
    • A. 

      Results of market research reflecting the company’s public financial perception

    • B. 

      An intangible asset valued according to the advantage or reputation a business has acquired

    • C. 

      Where a company donates its gently used items

  • 5. 
    What is “gross margin”?
    • A. 

      Total sales revenue

    • B. 

      The opposite of pleasant margin

    • C. 

      The percent of total sales revenue retained after incurring the costs to produce the goods and services sold

  • 6. 
    What does “impairment” mean?
    • A. 

      An increase in a company’s stated capital

    • B. 

      A reduction in a company's stated capital, which usually happens because of poorly estimated losses or gains

    • C. 

      Taking part in any activity from a compromised position, commonly involving sports and beverages

  • 7. 
    What is the definition of “liquidity”?
    • A. 

      The ability to convert an asset to cash quickly

    • B. 

      Something you drink

    • C. 

      When a company’s assets outweigh its debt

  • 8. 
    What is “net income”?
    • A. 

      A company’s total earnings

    • B. 

      A company's total earnings, reflecting revenues adjusted for costs of doing business, depreciation, interest, taxes and other expenses

    • C. 

      The general term used by fishermen to describe their income

  • 9. 
    What does “SG&A” stand for?
    • A. 

      Sale of Goods & Assets

    • B. 

      Senior Golf Association

    • C. 

      Selling, General & Administrative Expense

  • 10. 
    What are “soft market conditions”?
    • A. 

      A buyer's market in which supply exceeds demand

    • B. 

      A condition where the Gross Domestic Product is growing at a rate lower than two percent, or is contracting year over year

    • C. 

      A place where you can buy your groceries for cheap