Know Your Brand Types

12 Questions | Total Attempts: 833

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Know Your Brand Types

You know these brands, but do you know their archetypes? Magician? Jester? Outlaw? The twelve classic archetypes, originally defined by Carl Jung, are powerful symbols full of universal meaning. Laughlin Constable uses brand archetypes as one tool to help clients identify their brand's persona and connect with people on a deeper, more emotional level. Laughlin Constable is an integrated, idea-driven marketing agency serving national and regional brands since 1976, now with offices in Milwaukee, Chicago and New York. To find out more, visit laughlin. Com. FULL CIRCLE BRANDING


Questions and Answers
  • 1. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Innocent

    • B. 

      Magician

    • C. 

      Explorer

    • D. 

      Sage

    • E. 

      Regular Guy

  • 2. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Lover

    • B. 

      Innocent

    • C. 

      Jester

    • D. 

      Outlaw

    • E. 

      Creator

  • 3. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Explorer

    • B. 

      Hero

    • C. 

      Magician

    • D. 

      Regular Guy

    • E. 

      Ruler

  • 4. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Hero

    • B. 

      Creator

    • C. 

      Magician

    • D. 

      Care Giver

    • E. 

      Innocent

  • 5. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Explorer

    • B. 

      Outlaw

    • C. 

      Ruler

    • D. 

      Regular Guy

    • E. 

      Hero

  • 6. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Explorer

    • B. 

      Ruler

    • C. 

      Regular Guy

    • D. 

      Innocent

    • E. 

      Magician

  • 7. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Innocent

    • B. 

      Magician

    • C. 

      Ruler

    • D. 

      Sage

    • E. 

      Lover

  • 8. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Sage

    • B. 

      Jester

    • C. 

      Creator

    • D. 

      Explorer

    • E. 

      Outlaw

  • 9. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Regular Guy

    • B. 

      Explorer

    • C. 

      Innocent

    • D. 

      Ruler

    • E. 

      Jester

  • 10. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Sage

    • B. 

      Jester

    • C. 

      Innocent

    • D. 

      Magician

    • E. 

      Sage

  • 11. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Innocent

    • B. 

      Regular Guy

    • C. 

      Ruler

    • D. 

      Jester

    • E. 

      Explorer

  • 12. 
    What's this brand's archetype?Innocent  •  Explorer  •  Sage  •  Hero  •  Outlaw  •  Magician Regular Guy  •  Lover  •  Jester  •  Care Giver  •  Creator  •  Ruler
    • A. 

      Outlaw

    • B. 

      Ruler

    • C. 

      Hero

    • D. 

      Regular Guy

    • E. 

      Magician