The King's College Capstone Quiz #2 R&d

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| By Dawn Fotopulos
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Dawn Fotopulos
Community Contributor
Quizzes Created: 4 | Total Attempts: 493
Questions: 12 | Attempts: 67

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The Kings College Capstone Quiz #2 R&d - Quiz


This quiz covers students' understanding of the Capstone Foundation simulation Research and Development areas.


Questions and Answers
  • 1. 

    1. Customers will buy the best product that meets their needs regardless of whether your product has greater accessibility than your competitors’ products. T or F

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Customers will not necessarily buy the best product that meets their needs if it has greater accessibility than competitors' products. Accessibility is just one factor that customers consider when making a purchase decision. Other factors such as price, quality, brand reputation, and customer reviews also play a significant role in influencing customer buying behavior. Therefore, it is not always true that customers will choose a product solely based on its accessibility.

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  • 2. 

    Accessibility is by segment not by product

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This statement means that accessibility is determined based on segments or categories, rather than individual products. In other words, certain groups or segments of people may have accessibility to a particular product, while others may not. This suggests that accessibility is not equal for all products, but rather varies depending on the segment or category that the product falls under.

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  • 3. 

    If you have multiple products in one segment, accessibility spending improves for all your products in that segment. 

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    When a company has multiple products in one segment, accessibility spending refers to the investments made to ensure that the products are easily accessible to customers. By improving accessibility for all the products in that segment, it increases the likelihood that customers will be able to find and purchase any of the company's products within that segment. This can lead to a boost in sales and overall success for the company in that particular segment. Therefore, the statement is true.

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  • 4. 

    Awareness degrades by ½ the following year after you’ve spent your promotional budget.  T or F

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that awareness degrades by half the following year after spending the promotional budget. However, the correct answer is False. This means that awareness does not degrade by half the following year after spending the promotional budget.

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  • 5. 

    New products have 75% awareness in the marketplace at launch.  

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement "New products have 75% awareness in the marketplace at launch" is false. This means that new products do not have a 75% awareness in the marketplace when they are launched.

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  • 6. 

    New products automatically launch with promotional budget of $250K.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This statement suggests that whenever a new product is launched, it automatically comes with a promotional budget of $250K. This implies that the company allocates a specific amount of money for promoting new products, ensuring that they receive adequate marketing support to generate awareness and drive sales. Therefore, the statement is true as it indicates a consistent practice of allocating a promotional budget for new product launches.

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  • 7. 

    What happens to the age of an existing product if you change the MTBF rating?

    • A.

      Age is cut in half

    • B.

      Nothing

    Correct Answer
    B. Nothing
    Explanation
    Changing the MTBF (Mean Time Between Failures) rating of a product does not have any impact on the age of the existing product. The age of a product is determined by the time that has passed since its manufacturing or purchase, and it is independent of the MTBF rating. The MTBF rating refers to the average time between failures of a product, but it does not affect the age of the product itself. Therefore, changing the MTBF rating does not alter the age of the existing product.

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  • 8. 

    Repositioning a product cuts its age in half. What must you adjust to revitalize a product’s age to half? 

    • A.

      Either size or speed

    • B.

      Mean Time Between Failure (MTBF)

    Correct Answer
    A. Either size or speed
    Explanation
    To revitalize a product's age to half, you must adjust either its size or speed. Repositioning a product refers to changing its positioning in the market or targeting a different customer segment. By adjusting the size or speed of the product, you can make it more appealing and relevant to the target audience, thus revitalizing its age and increasing its market appeal.

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  • 9. 

    You are producing 2000 units for your product. 1,000 can be produced on the first shift; the second 1,000 only by employing second shift. Direct labor costs are $10.00 per unit. What are the direct labor costs, per unit, for the second shift?

    • A.

      $10.00

    • B.

      $15.00

    Correct Answer
    B. $15.00
    Explanation
    The direct labor costs for the second shift are $15.00 per unit. This is because the question states that the first 1,000 units can be produced on the first shift, implying that the direct labor costs for those units are $10.00 per unit. However, in order to produce the second 1,000 units, the second shift needs to be employed, indicating that the direct labor costs for those units are higher at $15.00 per unit.

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  • 10. 

    Your customer survey scores are currently at 18 (Foundation Fast Track Page. 5). What is the highest possible score you can receive?

    • A.

      50

    • B.

      100

    Correct Answer
    B. 100
    Explanation
    The highest possible score that can be received is 100 because the question asks for the "highest possible score." Since the current customer survey scores are at 18, there is room for improvement and the score can be increased up to the maximum value of 100.

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  • 11. 

    Market share results are based on unit or dollar sales?

    • A.

      Unit

    • B.

      Dollar

    Correct Answer
    A. Unit
    Explanation
    Market share results are based on unit sales because market share is a measure of the percentage of total sales that a company or product has in relation to the total market. It represents the company's or product's share of the total number of units sold in the market. By focusing on unit sales, market share provides insights into the popularity and competitiveness of a company or product in terms of the number of units sold, rather than the dollar value of those sales.

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  • 12. 

    On Foundation Fast Track Page. 4, your actual production is greater than your capacity. What does this mean?  

    • A.

      You've purchased new capacity

    • B.

      You are employing overtime workers and running a second shift

    Correct Answer
    B. You are employing overtime workers and running a second shift
    Explanation
    The correct answer suggests that when your actual production is greater than your capacity, it means that you are employing overtime workers and running a second shift. This implies that you are using additional resources and labor to increase your production output beyond what your initial capacity allows.

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