The King's College Capstone Quiz #2 R&d

12 Questions | Total Attempts: 44

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College Quizzes & Trivia

This quiz covers students' understanding of the Capstone Foundation simulation Research and Development areas.


Questions and Answers
  • 1. 
    1. Customers will buy the best product that meets their needs regardless of whether your product has greater accessibility than your competitors’ products. T or F
  • A. 

    True

  • B. 

    False

  • 2. 
    Accessibility is by segment not by product
    • A. 

      True

    • B. 

      False

  • 3. 
    If you have multiple products in one segment, accessibility spending improves for all your products in that segment. 
    • A. 

      True

    • B. 

      False

  • 4. 
    Awareness degrades by ½ the following year after you’ve spent your promotional budget.  T or F
    • A. 

      True

    • B. 

      False

  • 5. 
    New products have 75% awareness in the marketplace at launch.  
    • A. 

      True

    • B. 

      False

  • 6. 
    New products automatically launch with promotional budget of $250K.
    • A. 

      True

    • B. 

      False

  • 7. 
    What happens to the age of an existing product if you change the MTBF rating?
    • A. 

      Age is cut in half

    • B. 

      Nothing

  • 8. 
    Repositioning a product cuts its age in half. What must you adjust to revitalize a product’s age to half? 
    • A. 

      Either size or speed

    • B. 

      Mean Time Between Failure (MTBF)

  • 9. 
    You are producing 2000 units for your product. 1,000 can be produced on the first shift; the second 1,000 only by employing second shift. Direct labor costs are $10.00 per unit. What are the direct labor costs, per unit, for the second shift?
    • A. 

      $10.00

    • B. 

      $15.00

  • 10. 
    Your customer survey scores are currently at 18 (Foundation Fast Track Page. 5). What is the highest possible score you can receive?
    • A. 

      50

    • B. 

      100

  • 11. 
    Market share results are based on unit or dollar sales?
    • A. 

      Unit

    • B. 

      Dollar

  • 12. 
    On Foundation Fast Track Page. 4, your actual production is greater than your capacity. What does this mean?  
    • A. 

      You've purchased new capacity

    • B. 

      You are employing overtime workers and running a second shift

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