The King's College Business Strategy Quiz 1

Explanation
The statement is false because there are more than three segments in the sensor market. The sensor market is diverse and can be categorized into various segments based on different factors such as technology, application, industry, and type of sensor. Some common segments in the sensor market include temperature sensors, pressure sensors, motion sensors, image sensors, and chemical sensors, among others. Therefore, stating that there are only three segments in the sensor market is incorrect.

Explanation
The statement suggests that the size and performance of sensor products change automatically every year. However, this is not necessarily true. While advancements in technology may lead to improvements in sensor size and performance over time, it is not an automatic or guaranteed occurrence. The changes in size and performance depend on various factors such as research and development efforts, market demands, and technological breakthroughs. Therefore, it is incorrect to assume that sensor products will automatically change in size and performance every year.

Explanation
The statement is true because the price and reliability of a product typically do not change unless there are intentional modifications made to their values. These factors are usually determined by the manufacturer and remain consistent over time unless there are specific updates or changes made to the product.

Explanation
The statement is false because it states that the high tech market segment is twice as large as the low tech market segment. However, it does not provide any information or data to support this claim. Without any evidence or comparison between the two segments, it is not possible to determine their relative sizes. Therefore, the statement cannot be considered true.

Explanation
This statement implies that any sensors that are priced $10.00 above or below the segment guidelines will not be considered for purchase. Therefore, the answer "True" means that this statement is correct.

Explanation
The given statement states that the MTBF reliability rating guidelines remain the same for each round. The correct answer is true, indicating that the statement is accurate. This means that the guidelines for the Mean Time Between Failures (MTBF) reliability rating do not change with each round, implying that the criteria for determining reliability remains consistent throughout.

Explanation
The given statement is true. Price guidelines are set and remain the same for each round, meaning that they do not change or fluctuate throughout the process. This consistency allows for fairness and equal opportunity for all participants, as they are all subject to the same pricing rules and regulations.

Explanation
The statement is false because it states that the low tech market segment is growing at twice the rate as the high tech market segment. However, the answer is false because there is no information provided about the growth rates of these segments. Without any data, it is not possible to determine which segment is growing at a faster rate.

Explanation
The statement is true because the cost of goods sold (COGS) is a measure that includes the direct costs associated with the production of goods, such as the cost of direct labor and direct materials. These costs are directly attributable to the production process and are necessary for the creation of the final product. Including these costs in the COGS calculation allows businesses to accurately determine the expenses incurred in producing the goods sold and helps in calculating the gross profit margin.

Explanation
The given statement states that all companies in the sensor industry currently have a market share of 16%. This means that every single company in the industry holds a market share of 16%, indicating that there is equal distribution of market share among all companies. Therefore, the statement is true.