True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
Media buyers
Space brokers
Account executives
Media doctors
Writers
Ads that pop up on the computer screen when someone clicks on a web site
Billboards and signs in video games that promote an actual company or product
A video that is spread from person to person by e-mail
Paid search engine advertising
All of the options are correct
Spam
Pop-up and pop-under ads
Interstitials
Viral videos
Paid search advertising
The money advertisers earn from selling online ads
A paid advertisement on facebook
A click-through advertisment
A facebook user endorsing a product or company by clicking "like"
A blogger who earns pay and gifts for endorsing a product
Famous person testimonial
Plain folks pitch
Snob- appeal approach
Bandwagon affect
Irritation advertising
Bandwagon effect
Snob-appeal approach
Plain- folks pitch
Hidden- fear appeal
Irritation advertising
A method of persuasion that links the product with a setting , a person, a cultural concept, or a positive feeling
A theory tht argues that people associate a product with the feeling they had the first time they used it
The principle that higher up associates in the advertising agency make fewer daily decisions
The anti persuasion model of linear casuality
The idea that advertisers need to downplay or hide their corporate identity behind a product
Billboarding
Integrated advertising
Product placement
Program exposure
Pseudo- consumerism
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
True
False
Drum up passenger business
Sell shares of stock
Campaign for government funding
Obtain the right to ship coal
Help them drop fares and shipping rates
A psuedo-event
Propaganda
Improper-ganda
A public service announcement
Lobbying
An unexpected and unplanned event
An exclusive gathering for society's most fashionable people
Any activity held for the purpose of getting media coverage
Any illegal fund-raising circumstance
Any political event that occured during the Cold War
Viewers expect to hear commentary on news events at the end of the workday
Wire service reporters are less likely to be busy covering other news stories at that time
They're more apt to be included as live reports during the local tv news
Morning news prefer that time
They are hoping Tv News reporters cant beat newspapers to publish a story about the press conference
It was concerned about the use of sexually explicit images
It was worried about company representatives altering Wikipedia entries
It was concerned about"mom bloggers" offering advice about consumer products while secretly getting money and gifts from the companies they reviewed
It didnt like the fact that some companies had facebook pages
It was concerned that some politicians were using social media like twitter to seem more warm and friendly when they were really cold and distant.
PR is the effort to get somebody else to tell your story in a positive ways...
Advertising and PR both give people and corporations direct control over the message
Special events are a type of PR
PR is the effort to shape the public agenda for private interests
Pr companies often hire journalist away from reporting jobs
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