Less than 80% of the sales commission I generate.
80%-90% of the sales commission I generate.
100% of the sales commission I generate.
Supposed to be set preferreds, but I don't make much more on them so I tend to use what's best for my client and easiest for me.
Mostly my group's preferred suppliers because I make WAY more commission on them. Although I can use whoever I like.
Limited to those set by my broker group.
At least fortnightly using my personalised email newsletter which is produced for me and includes the latest deals and travel information. I often add a personal note as well, and everything clicks through to my personal website.
Now and again by post or email with a brochure and a comp slip if there's something they're waiting on or interested in.
When they contact me for travel.
Has my own web address, is updated daily with product on my behalf, and acts as my "virtual" shop-front" driving new enquiry all the time. My email newsletter links to my website too, and I can add any content or pages I want to at any time.
What website? I don't have one.
Is a page (or two) on my broker group's website. I don't think anyone really uses it.
Is non-existent, which is why it's almost impossible for me to get away for more than a few days at a time.
Is my broker support office or another broker in my network. It works OK but it's not very consistent and they don't always understand my needs (or my customers').
Is my host store. The team there really understand my business and my clients and they act as an extension of my business.
A respected, professional business person running my own travel business and an important contributor to the team.
One of many in their group. They don't really know me very well or understand my individual needs.
Infrequent because it's time-consuming putting it all together myself. Although I do think it's important and necessary.
Non-existent. I don't have the time or the money.
Easy because I get a current campaign every few weeks with pre-completed product ads and all I have to do is add my contact details and send it on to the local paper or community newsletter.
My broker group brand I guess.
Me! All of my stationery, marketing, communication and collateral have my name as my brand identity, which is really important to me because it's me who my customers know and trust.