Nespresso has always been committed to innovation. The business model has been built on breaking new boundaries in finding ways to enjoy coffee with perfection and consistency at the heart of the experience. Innovation runs through every part of the trilogy, be it in the exceptional customer service the Club Member can access in a truly personalised way, to how the Seasonal Coffees are produced with vision and originality. The machine development is crucial within the Nespresso innovation strategy as well, for how the customer first experiences Nespresso often begins with the moment they encounter our coffee machines. As our customer base expands, so the Nespresso coffee machine evolves, adapting and reacting to the demands of a new generation. The latest addition to the range, U incorporates new technologies that enhance the customer experience in fresh and exciting ways. Welcome to the fabulous world of U!