Intro To Business Advertising Pre-test

10 Questions | Total Attempts: 165

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Introduction To Business Quizzes & Trivia

This quiz will be used to gauge student understanding and prior knowledge before an advertising unit in a 9th grade Intro to Business Class. � It may also be used as a post quiz also.


Questions and Answers
  • 1. 
    Famous persons used in advertising is an example of what type of advertising technique?
    • A. 

      Peer approval

    • B. 

      Status

    • C. 

      Endorsement

    • D. 

      Bandwagon

  • 2. 
    An infomercial is usually the same length as other advertising commercials.
    • A. 

      True

    • B. 

      False

  • 3. 
    When an advertised item is out of stock and another more expensive item is offered for sale, this advertising technique is called
    • A. 

      Bandwagon

    • B. 

      Bait and switch

    • C. 

      Loss leader

    • D. 

      Bargain appeals

  • 4. 
    Products advertised are always accurate and never exaggerated.
    • A. 

      True

    • B. 

      False

  • 5. 
    Which of the following would be considered unethical in advertising?
    • A. 

      Bait and switch

    • B. 

      Out of context quote

    • C. 

      All of the above

    • D. 

      None of the above

  • 6. 
    Which advertising technique is this ad using?Research shows that this dietary supplement taken before bed will help you loose 10 pounds overnight!!!
    • A. 

      Catch phrase

    • B. 

      Scientific Claim

    • C. 

      Exploiting Fear

    • D. 

      Endorsement

  • 7. 
    The internet is a quickly growing way advertisers are reaching customers.
    • A. 

      True

    • B. 

      False

  • 8. 
    The following methods are used by advertisers to reach customers:
    • A. 

      Newspaper

    • B. 

      Radio

    • C. 

      Magazine

    • D. 

      Internet

    • E. 

      All of the above

  • 9. 
    Pop up ads are one way advertisers use to reach customers on the internet.
    • A. 

      True

    • B. 

      False

  • 10. 
    I will be exposed to more than 1,000,000 advertisements over my lifetime.
    • A. 

      True

    • B. 

      False

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