A prank phone call.
A balloon bouquet.
Its historic landmark designation.
The word "Confederate."
A television camera.
Shattered glass outside the aquatic center.
"I Dream of Jeannie."
David Foster Wallace.
Hunter S. Thompson.
Shutting it down.
Converting it to a subscription-only site.
Changing the name.
Selling it to Google.
A typo that the owner decided to incorporate into the name.
Customers' tendency to be sunburned.
The owner's red hair.
The owner's prize set of first edition "Children's Classics" bound in red leather.
Being from Charlotte.
Signing autographs for school children.