Impromptu Case - Prelims

20 Questions | By Marcell_2017 | Last updated: Sep 23, 2016 | Total Attempts: 51

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Rules:-1. No negative marks2. Attempt all the questions

Questions and Answers

1.

Following is an example of which form of advertising?
2.

This company’s high-tech product is known as?
3.

Identify the brand?
4.

Connect to come up with the name of a company
5.

Identify the organisation?
6.

Connect the dots to come up with the name of a company
7.

This ad popularised a particular brand, identify the brand?
8.

This is a tagline of a brand, name the brand?
9.

Identify the store referred to in this famous Amul Ad?
10.

This was a print ad created by Mc Cann Erikson which won the agency 2 GoldLions at Cannes.Which Company’s new feature was this ad made for?
11.

This Indian director was the first one to use brand placements in his movies?Note :- Brand placements is the inclusion of a branded product in media,usually without explicit reference to the product.Products like coke and pass pass were advertised during this.
12.

GSK CH wants to introduce a new variant of Foodles in the market and wishes to find the exact price ,saltiness, packet size of the variant. What would be the best-suited marketing research technique?
13.

As per the BCG Matrix,how would a firm with a low relative market share position in a high growth industry be described ?
14.

I visited Big Bazaar to buy household stuff. While checking out, I noticed a chocolate bar at counter queue and picked it up. Chocolate can be considered as …........Product?
15.

Colgate runs advertisement showing how it is better than other pink toothpaste. This is an example of …….. Advertising.
16.

One day P.Ponnhdurai saw some product being unhygienically sold, and asked the shopkeeper why he could not package it and sell it.The shopkeeper replied, “ Why don’t you pack it for me?”Hence was born this brand?
17.

OK SIGMA,NEXT HILL unscramble the above for the name of a multinational biggie?
18.

OPEN PENCIL COGENT, unscramble to come up with the two-word slogan for an iconic brand?
19.

To create buzz before airing of its newest season ,this fantasy TV show(one of the highest rated ),installed a life size head(the size of a bus) of one of the show’s main attractions on a beach.Identify the TV show?
20.

This Japanese company started as a musical instrument manufacturer and later diversified into several other industries .The company’s origin as a musical instrument manufacturer is still reflected today in the group’s logo .Which company is it??