Impromptu Case - Prelims

20 Questions

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Impromptu Case - Prelims

Rules:-1. No negative marks2. Attempt all the questions


Questions and Answers
  • 1. 
    Following is an example of which form of advertising? 
  • 2. 
    This company’s high-tech product is known as?
  • 3. 
    Identify the brand?
  • 4. 
    Connect to come up with the name of a company 
  • 5. 
    Identify the organisation?
  • 6. 
    Connect the dots to come up with the name of a company
  • 7. 
    This ad popularised a particular brand, identify the brand?
  • 8. 
    This is a tagline of a brand, name the brand?
  • 9. 
    Identify the store referred to in this famous Amul Ad?
  • 10. 
    This was a print ad created by Mc Cann Erikson which won the agency 2 GoldLions at Cannes.Which Company’s new feature was this ad made for? 
  • 11. 
    This Indian director was the first one to use  brand placements in his movies?Note :- Brand placements is the inclusion of a branded product in media,usually without explicit reference to the product.Products like coke and pass pass were advertised during this.
  • 12. 
    GSK CH wants to introduce a new variant of Foodles in the market and wishes  to find the exact price ,saltiness, packet size of the variant. What would be the best-suited marketing research technique?
  • 13. 
    As per the BCG Matrix,how would a firm with a low relative market share position in a high growth industry be described ?
  • 14. 
    I visited Big Bazaar to buy household stuff. While checking out, I noticed a chocolate bar at counter queue and picked it up. Chocolate can be considered as …........Product?
  • 15. 
    Colgate runs advertisement showing how it is better than other pink toothpaste. This is an example of …….. Advertising.
  • 16. 
    One day P.Ponnhdurai saw some product being unhygienically sold, and asked the shopkeeper why he could not package it and sell it.The shopkeeper replied, “ Why don’t you pack it for me?”Hence was born this brand?
  • 17. 
    OK SIGMA,NEXT HILL unscramble the above for the name of  a multinational biggie?
  • 18. 
    OPEN PENCIL COGENT, unscramble to come up with the two-word slogan for an iconic brand?
  • 19. 
    To create buzz before airing of its newest season ,this fantasy TV show(one of the highest rated ),installed a life size head(the size of a bus) of one of the show’s main attractions on a beach.Identify the TV show?
  • 20. 
    This Japanese  company started as a musical instrument manufacturer and later diversified  into several other industries .The company’s origin as a musical instrument  manufacturer  is still reflected today in the group’s logo .Which company is it??‚Äč