Quiz: History And Future Of Online Video Marketing! Trivia Questions

11 Questions | Total Attempts: 93

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Quiz: History And Future Of Online Video Marketing! Trivia Questions

Online video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer. Contributor Jim Dicso challenges you to take a look back and test your knowledge on what you may already know, what you may find surprising, and other fun facts about the history of online video -- and what it implies about the future. No Internet searches allowed.


Questions and Answers
  • 1. 
    YouTube has grown into an online video sensation. From artists’ work to documentaries to company messages and stories, YouTube has evolved into a medium for research and expression. When was YouTube founded? 
    • A. 

      2000

    • B. 

      2002

    • C. 

      2005

    • D. 

      2006

  • 2. 
    With the rise of cable costs over the last few years, users are turning to online streaming platforms such as Hulu, Amazon Video and Netflix as their primary sources of video entertainment. Netflix’s selection of movies, TV shows and network-specific programs have helped it become the most-used streaming platform in the US since its inception in 2007. Which TV network suffered the biggest hit in viewership among Netflix subscribers? 
    • A. 

      ABC

    • B. 

      NBC

    • C. 

      FOX

    • D. 

      CBS

  • 3. 
    Pre-roll ads. We all experience them when we want to watch any kind of online video – whether on CNN, Hulu, Huffington Post or YouTube. We have quickly adapted to the culture of expecting to see those ads come up when we open those websites and others, leading to the use of ad-blocking technologies. Which company created a campaign around unskippable ads to challenge users to not skip the ad after 5 seconds? 
    • A. 

      GEICO

    • B. 

      Old Spice

    • C. 

      Dollar Shave Club

    • D. 

      E-Trade

  • 4. 
    What percentage of views on YouTube come from viewers on mobile devices? 
    • A. 

      More than 25%

    • B. 

      More than 40%

    • C. 

      More than 50%

    • D. 

      More than 75%

  • 5. 
    According to a Forrester report, what percentage of the online population regularly watches online video? 
    • A. 

      65 percent

    • B. 

      75 percent

    • C. 

      85 percent

    • D. 

      95 percent

  • 6. 
    YouTube recently announced its plan to use six-second “snackable” ads in an effort to drive incremental reach and frequency. These ads will be connected through Google, and users will not be able to skip them. What are they called? 
    • A. 

      Snackable ads

    • B. 

      Brief ads

    • C. 

      Bumper ads

    • D. 

      None of the above

  • 7. 
    True or false: In 2014, online ad revenue surpassed that of broadcast TV.
    • A. 

      True

    • B. 

      False

  • 8. 
    When it comes to watching video, what platform do millennials engage with most? 
    • A. 

      YouTube

    • B. 

      Hulu

    • C. 

      Netflix

    • D. 

      Amazon Instant Video

  • 9. 
    Online video can offer viewers entertainment and education at the click of a play button, but video is typically measured as a brand awareness medium. That didn't keep one advertiser from trying a different tack, however. Which company has launched a real-time, personalized video bill to help customers better understand their charges, resulting in reduced calls to the company’s contact center and changing video from a brand to a performance medium.
    • A. 

      AT&T

    • B. 

      GoDaddy

    • C. 

      GEICO

    • D. 

      Wells Fargo Bank

  • 10. 
    True or false: The Apple iPhone 4 was the first smartphone with native video?
    • A. 

      True

    • B. 

      False

  • 11. 
    While Facebook Live officially launched in 2015, it wasn’t until 2016 that the live streaming video platform took off. Which of the following was the most watched Facebook Live video in 2016?
    • A. 

      Philando Castile

    • B. 

      Chewbacca Mom

    • C. 

      Chardonnay Go

    • D. 

      NBC News Election Results