Facebook Marketing Quiz Questions!

20 Questions | Total Attempts: 255

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Facebook Marketing Quiz Questions!

Sure, you do social media marketing, but how much do you really know about Facebook and Instagram's marketing tools? As Facebook continues to build out its wide array of ad options and Instagram keeps growing, it's difficult to stay on top of everything the social media networks have to offer. Take this quiz to see if your Facebook and Instagram marketing skills are expert-level. . . Or if you could use a refresher course.


Questions and Answers
  • 1. 
    Recently Facebook updated its video ad features by automatically adding captions to videos. According to the social media network, captions increase video view times, on average, by how much?
    • A. 

      12%

    • B. 

      5%

    • C. 

      33%

  • 2. 
    Facebook recently expanded its Audience Network (FAN) beyond apps to include mobile websites, making it possible for Facebook advertisers to do what?
    • A. 

      Access native ad units on mobile websites via FAN.

    • B. 

      Follow their competitor's mobile Facebook ads.

    • C. 

      Build campaigns targeting non-Facebook users.

  • 3. 
    According to Gigya's most recent social login report, Facebook accounted for what percentage of social logins during Q4 2015?
    • A. 

      62%

    • B. 

      82%

    • C. 

      26%

  • 4. 
    How many hours of video is watched daily on Facebook?
    • A. 

      100 Million

    • B. 

      250 Million

    • C. 

      25 Million

  • 5. 
    Earlier this month, Facebook announced its News Feed algorithm would begin relying more heavily than it had in the past on which of the follow two signals?
    • A. 

      User feedback and surveys

    • B. 

      Likes, comments and shares

  • 6. 
    When did Instagram add view counts to videos?
    • A. 

      Q1 2016

    • B. 

      Q4 2015

    • C. 

      Q3 2015

    • D. 

      Instagram videos have always included view counts

  • 7. 
    Which version of Facebook Lead Ads rolled out first: mobile or desktop?
    • A. 

      Mobile

    • B. 

      Desktop

  • 8. 
    A recent content marketing report from TrackMaven claimed branded content shared on Facebook delivered how much more engagement over content shared via Twitter?
    • A. 

      5 times the engagement

    • B. 

      3 times the engagement

    • C. 

      10 times the engagement

  • 9. 
    Before Instagram launched 60-second video ads, what was the longest a video ad could run on the platform?
    • A. 

      15 seconds

    • B. 

      30 seconds

    • C. 

      45 seconds

  • 10. 
    The Instagram app recently added the option to switch between accounts, making it easier for social media managers to run separate Instagram accounts from their mobile device. Up to how many accounts can you now manage via the Instagram app?
    • A. 

      5

    • B. 

      10

    • C. 

      3

    • D. 

      12

  • 11. 
    Up to how many images can an Instagram Carousel Ad include?
    • A. 

      5

    • B. 

      3

    • C. 

      10

    • D. 

      12

  • 12. 
    What is the name of Facebook's ad unit specifically built to work as a substitute for video ads when mobile connections are slow or unreliable?
    • A. 

      Slideshow

    • B. 

      Video Captures

    • C. 

      Lead Ads

    • D. 

      Carousel Ads

  • 13. 
    True or False: Facebook Live - the site’s live video feature - has a subscribe button.
    • A. 

      True

    • B. 

      False

  • 14. 
    Of the following three features, which is NOT included in Facebook's Page Plugin functionality? 
    • A. 

      Handle messages from customers

    • B. 

      Integration with Facebook Events

    • C. 

      Ability to make purchases

  • 15. 
    True or False: Facebook's Local Insights Tool is directly tied to its Local Awareness Ads.
    • A. 

      True

    • B. 

      False

  • 16. 
    What new video metrics did Facebook recently announce it would be rolling out?
    • A. 

      Total Minutes Viewed

    • B. 

      Sound-On and Sound-Off

    • C. 

      10-Second Views

    • D. 

      All of the above

  • 17. 
    In addition to its standard video ad option, Facebook also offers a cost-per-second video ad for advertisers concerned that a three-second video view isn’t enough. What is the time-length of Facebook's CPV video ad?
    • A. 

      10 seconds

    • B. 

      30 seconds

    • C. 

      18 seconds

    • D. 

      12 seconds

  • 18. 
    By December 2015, how many Business Pages did Facebook report were active on its platform?
    • A. 

      50 million

    • B. 

      10 million

    • C. 

      250 million

    • D. 

      5 million

  • 19. 
    What is the name of the Instagram-owned account launched specifically to highlight brands, creative agencies and small businesses having success on the platform?
    • A. 

      @InstagramForBusiness

    • B. 

      @BusinessAsUsual

    • C. 

      @PictureThis

    • D. 

      @TheInstagramBiz

  • 20. 
    What does Facebook call its recently launched hub for sports fans to connect in real-time?
    • A. 

      Facebook Fandom

    • B. 

      Facebook Sports Stadium

    • C. 

      Facebook Sports Live

    • D. 

      The Scorecard