How Effective Is Your Payer Strategy

10 Questions | Total Attempts: 33

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How Effective Is Your Payer Strategy

Health Strategies is pleased to provide you with a complimentary, online evaluation to determine where your organization is positioned along the spectrum of payer strategy effectiveness.


Questions and Answers
  • 1. 
    Does your brand’s value proposition fit with specific payer needs?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 2. 
    Does your brand have payer-specific messages which affect customers’ actions?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 3. 
    Does your team continually monitor the impact of your brand’s payer messages?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 4. 
    Do managed care customers recall messages?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 5. 
    Do the messages they recall align with the brand’s positioning?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 6. 
    Are target accounts those with the greatest value to the business?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 7. 
    Have access advantages result in share advantages in target accounts?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 8. 
    Are physician messages aligned with payer strategies?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 9. 
    Are contract ROI analyses routine?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

  • 10. 
    Have your contracts secured access advantages at the right plans?
    • A. 

      Yes

    • B. 

      No

    • C. 

      Unsure

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