The Go-to-market Persona Quiz

5 Questions | By Pmollins | Updated: Aug 8, 2013 | Attempts: 280

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Questions and Answers

1.

What would make our existing customers buy more from us?
- A.
  
  If our channel or customers were aware of other products.
- B.
  
  If customers were happier with our products / services.
- C.
  
  If we knew what our customers wanted.
- D.
  
  If our sales people had more time.
- E.
  
  If we had other products to offer.
- F.
  
  If we had better relations with other decision-makers in the customer site.
2.

What is the biggest waste of time for your sales and account management teams?
- A.
  
  Too much administrative work.
- B.
  
  Managing channel relations.
- C.
  
  Filtering through bad leads.
- D.
  
  Too much time spent on unprofitable customers.
- E.
  
  Lead generation activities.
3.

The first work item I look at each morning is:
- A.
  
  Social Media (Twitter, LinkedIn, Google+, etc.)
- B.
  
  My master dashboard.
- C.
  
  Pipeline numbers.
- D.
  
  Opens and clicks.
- E.
  
  Customer satisfaction scores.
- F.
  
  Flight arrivals and departures.
4.

If your sales and marketing strategy could deliver more of one thing, what would it be?
- A.
  
  Qualified leads.
- B.
  
  Better insight into customers.
- C.
  
  More time to focus on strategy.
- D.
  
  Market awareness.
- E.
  
  Higher value customers.
- F.
  
  More productive Sales Team.
5.

Why don't more prospects know about your company?
- A.
  
  We're not on thought-leaders' radar.
- B.
  
  We need to attend more industry events.
- C.
  
  We need to target prospects with focused messages.
- D.
  
  We need to use existing channels better.
- E.
  
  Let's look at the data, shall we?