If our channel or customers were aware of other products.
If customers were happier with our products / services.
If we knew what our customers wanted.
If our sales people had more time.
If we had other products to offer.
If we had better relations with other decision-makers in the customer site.
Too much administrative work.
Managing channel relations.
Filtering through bad leads.
Too much time spent on unprofitable customers.
Lead generation activities.
Social Media (Twitter, LinkedIn, Google+, etc.)
My master dashboard.
Opens and clicks.
Customer satisfaction scores.
Flight arrivals and departures.
Better insight into customers.
More time to focus on strategy.
Higher value customers.
More productive Sales Team.
We're not on thought-leaders' radar.
We need to attend more industry events.
We need to target prospects with focused messages.
We need to use existing channels better.
Let's look at the data, shall we?