The Go-to-market Persona Quiz

5 Questions | Total Attempts: 264

The Go-to-market Persona Quiz - Quiz


Questions and Answers
  • 1. 
    What would make our existing customers buy more from us?
    • A. 

      If our channel or customers were aware of other products.

    • B. 

      If customers were happier with our products / services.

    • C. 

      If we knew what our customers wanted.

    • D. 

      If our sales people had more time.

    • E. 

      If we had other products to offer.

    • F. 

      If we had better relations with other decision-makers in the customer site.

  • 2. 
    What is the biggest waste of time for your sales and account management teams?
    • A. 

      Too much administrative work.

    • B. 

      Managing channel relations.

    • C. 

      Filtering through bad leads.

    • D. 

      Too much time spent on unprofitable customers.

    • E. 

      Lead generation activities.

  • 3. 
    The first work item I look at each morning is:
    • A. 

      Social Media (Twitter, LinkedIn, Google+, etc.)

    • B. 

      My master dashboard.

    • C. 

      Pipeline numbers.

    • D. 

      Opens and clicks.

    • E. 

      Customer satisfaction scores.

    • F. 

      Flight arrivals and departures.

  • 4. 
    If your sales and marketing strategy could deliver more of one thing, what would it be?
    • A. 

      Qualified leads.

    • B. 

      Better insight into customers.

    • C. 

      More time to focus on strategy.

    • D. 

      Market awareness.

    • E. 

      Higher value customers.

    • F. 

      More productive Sales Team.

  • 5. 
    Why don't more prospects know about your company?
    • A. 

      We're not on thought-leaders' radar.

    • B. 

      We need to attend more industry events.

    • C. 

      We need to target prospects with focused messages.

    • D. 

      We need to use existing channels better.

    • E. 

      Let's look at the data, shall we?

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