Goffman's Theory, Ideologies And Views Of Power In The Media.

8 Questions | Total Attempts: 38

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Power Quizzes & Trivia

Test your knowledge of Goffman's theory, ideologies and views of power in the media.


Questions and Answers
  • 1. 
    Which of these is not a dominant ideology in the UK media?
    • A. 

      Heterosexual

    • B. 

      Communist

    • C. 

      Capitalist

    • D. 

      Familial

  • 2. 
    Which of these did Goffman recommend for media producers to use in advertising to successfully sell a product?
    • A. 

      A female voice of god

    • B. 

      A male voice of god

    • C. 

      A cat's miaow

    • D. 

      No voice of god

  • 3. 
    Capitalist ideology means...
    • A. 

      The way of thinking that in a society everyone should know their place and not try to become more successful.

    • B. 

      The ideology that everyone in a society should be equal and have the same amount of money.

    • C. 

      The way of thinking of a society in which money = power and expensive products can lead to a better life.

  • 4. 
    Which dominant ideology did Goffman say was good to use in advertising?
    • A. 

      Heterosexual ideology

    • B. 

      Socialist ideology

    • C. 

      Capitalist ideology

  • 5. 
    Reflective view is the opinion that...
    • A. 

      Media controls audience by giving them ideologies they want them to have.

    • B. 

      Audience influences/controls media because media producers use the ideologies of the audience in their films/magazines/advertising etc.

    • C. 

      Media and audience works in a cycle, so that each controls the other.

  • 6. 
    A cultural concern is...
    • A. 

      Something that only media producers are interested in.

    • B. 

      Something that a society is not intested in.

    • C. 

      A common worry or interest of a society, such as people's bad health or global warming.

  • 7. 
    Why do media producers often use cultural concerns in their commercials or other media?
    • A. 

      Because they know it will attract the audience's attention to use the media, for example to buy the product from a commercial.

    • B. 

      Because they are interested in it.

    • C. 

      Because they want to make the audience watch other media.

  • 8. 
    What is the constructionist view of power in the media?
    • A. 

      The opinion that the audience controls the media with their ideologies.

    • B. 

      That opinion that the media influences the audience by giving them ideologies and limited information that they will then believe, in order to sell things or make media attractive.

    • C. 

      The view that the media and the audience control each other.

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