Global Marketing Strategies
This quiz will determine your understand of this topic.
- 1.
What is the correct term of marketing strategies?
- A.
When a business wants to reach marketing objectives.
- B.
The combination of the four P's that make up the marketing strategy.
- C.
The information usually expressed as facts and figures relevant to the defined marketing problem.
- D.
When a business plans to use their resources to reach the marketing objectives.
- E.
The business' share of the toal industry sales for the particular market.
Correct Answer
D. When a business plans to use their resources to reach the marketing objectives. -
- 2.
Name 1 of the 3 main considerations of global marketing:
Correct Answer
Market Research
Global Branding
Standardisation and Differentiation
. - 3.
What is this definition of?'A worldwide marketing strategy that assumes the way a product/service is used and the needs it satisfies globally.'
- A.
Standardised Approach
- B.
Sourcing Decisions
- C.
Differentiated Approach
- D.
Polycentric Approach
- E.
Local Approach
Correct Answer
A. Standardised Approach -
- 4.
List 1 reason why businesses are using global branding.
Correct Answer
Cost effective
Provides a uniform worldwide image
Successful brand name can be linked to new products being introduced into the market - 5.
What is another name used for the differentiated appraoch?
- A.
International Approach
- B.
Geocentric Approach
- C.
Segmented Approach
- D.
Standardised Approach
- E.
Local Approach
Correct Answer
E. Local Approach -
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Current Version
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Nov 22, 2017Quiz Edited by
ProProfs Editorial Team -
Apr 29, 2009Quiz Created by
Hannaemm
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