How Much Do You Know Global Marketing? Trivia Quiz

32 Questions | Total Attempts: 627

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Global Marketing Quizzes & Trivia

How much do you know global marketing? Marketing is a tool that is used to bring in prospective customers but a marketing strategy that works efficiently in one country might not work in others so it is important for a business to adjust their strategies accordingly. Why don’t you take up the quiz below and see if you understand how this is achieved by different companies and the implementations used. .


Questions and Answers
  • 1. 
    The key for the global marketer's mindset is to strike the optimal balance between local adaption and global efficiency.
    • A. 

      TRUE

    • B. 

      FALSE

  • 2. 
    Typically, the managerial context for the implementation of a global marketing strategy includes that the firm is facing a crisis in several foreign markets that can be solved by global marketing.
    • A. 

      TRUE

    • B. 

      FALSE

  • 3. 
    When a firm is involved in targeting, it decides on how the company will position it product to its consumer.
    • A. 

      TRUE

    • B. 

      FALSE

  • 4. 
    The "network theory" stresses that the linkages within a global network can constitute the true source of competitive advantage for the firm.
    • A. 

      TRUE

    • B. 

      FALSE

  • 5. 
    Different cultures have different habits and preferences and therefore different definitions of service quality.
    • A. 

      TRUE

    • B. 

      FALSE

  • 6. 
    Implementing global marketing requires achieving coordination among communication, motivation, and flexibility within an organization.
    • A. 

      TRUE

    • B. 

      FALSE

  • 7. 
    Micro-segmentation is the division of a number of countries into subgroups of more similar clusters.
    • A. 

      TRUE

    • B. 

      FALSE

  • 8. 
    To use ads to influence customer behavior, the media being use must be timely. Therefore, newspapers and TV works best.
    • A. 

      TRUE

    • B. 

      FALSE

  • 9. 
    Segmentation refers to the splitting up of the total market into segments of more homogeneous subgroups.
    • A. 

      TRUE

    • B. 

      FALSE

  • 10. 
    Identical ads are the same ads, but the voice-over may be changed to avoid language and cultural problems and local celebrities may be used.
    • A. 

      TRUE

    • B. 

      FALSE

  • 11. 
    When a product is adapted it means that changes are required for the product or service to function in a new country.
    • A. 

      TRUE

    • B. 

      FALSE

  • 12. 
    The U.S. spends more in advertising per capita than any other country.
    • A. 

      TRUE

    • B. 

      FALSE

  • 13. 
    Since services are heterogeneous it means that they are not exactly the same each time.
    • A. 

      TRUE

    • B. 

      FALSE

  • 14. 
    Newspapers and magazines are the perfect medium for visual processing ads.
    • A. 

      TRUE

    • B. 

      FALSE

  • 15. 
    Since services are intangible, service quality is more difficult to quantify, allowing for a more subjective view.
    • A. 

      TRUE

    • B. 

      FALSE

  • 16. 
    Global teams usually consist of members from different country subsidiaries and from different functional fields.
    • A. 

      TRUE

    • B. 

      FALSE

  • 17. 
    Implementing global marketing requires achieving coordination among communication, motivation, and flexibility within an organization.
    • A. 

      TRUE

    • B. 

      FALSE

  • 18. 
    For market segments to be useful they must be characterized as:
    • A. 

      Measurable, identifiable, able to buy, and willing to buy

    • B. 

      Identifiable, measurable, reachable, and able and willing to buy

    • C. 

      Influential, publishable, identifiable, and able to communicate

  • 19. 
    The CON of Ethnocentric Pricing is
    • A. 

      No Gray Trade

    • B. 

      Not coordinated, more gray trade

    • C. 

      No Local Adaption

  • 20. 
    What are some of the benefits of standardizing global products and brands?
    • A. 

      Improved quality, strong local competition, and cost reduction

    • B. 

      Strong local competition, cost reduction, and first mover advantage

    • C. 

      Improved quality, enhanced costumer preference, and cost reduction

  • 21. 
    Which of the following are NOT effects of gray trade.
    • A. 

      Erosion of brand equity

    • B. 

      Supply and dealer interference

    • C. 

      Legal Liabilities

  • 22. 
    The period of time during which an individual consumes the service is called: 
    • A. 

      Critical Incident

    • B. 

      Perceived service

    • C. 

      Desired Service

  • 23. 
    The use of more or less uniform advertising across many countries with or without the use of global media is at the core of:
    • A. 

      Localized advertising

    • B. 

      Global advertising

    • C. 

      Mulitdomestic advertising

  • 24. 
    Which of the following are NOT basic factors considered when determining pricing?
    • A. 

      Brand

    • B. 

      Demand

    • C. 

      Competition

  • 25. 
    International advertising that has been deliberately adapted to particular markets and audiences in message and/or creative execution is called: 
    • A. 

      Country-specific advertising

    • B. 

      Mulitdomestic advertising

    • C. 

      Global advertising