Fool Specific Business Quiz

130 Questions | Total Attempts: 102

SettingsSettingsSettings
Please wait...
Fool Specific Business Quiz

.


Questions and Answers
  • 1. 
    Which best describes the Purpose of the Motley Fool?
    • A. 

      Educate, Amuse & Enrich

    • B. 

      To Help the World Invest – Better.

    • C. 

      The World’s Greatest Investment Community

    • D. 

      Quarter by Quarter Profit Maximization

    • E. 

      The Internet’s Best Meringue

  • 2. 
    True or False: On the whole, most individual investors are making smart investing decisions.
    • A. 

      True

    • B. 

      False

  • 3. 
    True or False: Many financial advisors encourage their clients to invest in loaded mutual funds and to trade excessively because that’s how they earn commissions.
    • A. 

      True

    • B. 

      False

  • 4. 
    Which best describes our target customers:
    • A. 

      Online Individual Investors

    • B. 

      Full-time Students

    • C. 

      All Women

    • D. 

      All Men

    • E. 

      Professionals at major financial institutions

    • F. 

      All of the above

  • 5. 
    Which is closest to how many Paying Members will we have at the end of FY2014?
    • A. 

      200,000 – 250,000

    • B. 

      450,000 - 550,000

    • C. 

      4,500,000 – 5,000,000

    • D. 

      20,000,000 – 25,000,000

  • 6. 
    Which best defines how we quantify paying members?
    • A. 

      All email addresses in our email database

    • B. 

      All subscribers to at least one of our services plus all MFAM accounts

    • C. 

      All unique visitors to our website

    • D. 

      All companies traded on the NYSE, NASDAQ, FTSE and ASX

  • 7. 
    Which best describes The Motley Fool’s Roadmap Objective?
    • A. 

      $50 million of Net Cash Receipts and $10 Million of Free Cash Flow

    • B. 

      Providing superior investing advice to 800,000 paying member leading to $40M net cash in the bank by FY2015

    • C. 

      The World’s Greatest Investment Community

    • D. 

      Launch the 90% Payout Fool Lottery

  • 8. 
     Which of the following services defines superior investing as beating the S&P 500 Index?
    • A. 

      Stock Advisor

    • B. 

      Independence Fund

    • C. 

      Pro

    • D. 

      Share Advisor - Australia

    • E. 

      Share Advisor - UK

    • F. 

      All of the above

  • 9. 
    Which of the following services defines superior investing as beating the MSCI World Index?
    • A. 

      Stock Advisor

    • B. 

      Independence Fund

    • C. 

      Pro

    • D. 

      Share Advisor - Australia

    • E. 

      Share Advisor - UK

    • F. 

      All of the above

  • 10. 
    Which of the following services defines superior investing as beating the S&P/ASX 200 Index?
    • A. 

      Stock Advisor

    • B. 

      Independence Fund

    • C. 

      Pro

    • D. 

      Share Advisor - Australia

    • E. 

      Share Advisor - UK

    • F. 

      All of the above

  • 11. 
    Motley Fool Pro defines superior investing advice as achieving or exceeding something it calls the “North Star,” which is best defined as:
    • A. 

      S&P 500 Index

    • B. 

      Wilshire 5000 Total Market Index

    • C. 

      MSCI World Index

    • D. 

      Inflation plus 7%

    • E. 

      Spiffypops

  • 12. 
    Increasing the number of paying members results from:
    • A. 

      Expanding free content generation and distribution

    • B. 

      More ecaps

    • C. 

      More effective conversion marketing

    • D. 

      Fewer refunds

    • E. 

      Higher renewal rates

    • F. 

      All of the above

  • 13. 
    Approximately how many pieces of investing programming do we generate per month (US Core)?
    • A. 

      300-500

    • B. 

      1,000-5000

    • C. 

      10,000-15,000

    • D. 

      50,000-75,000

  • 14. 
    Which best describes the biggest way that we create awareness for our business (US Core)?
    • A. 

      External Marketing

    • B. 

      Free content generation and distribution

    • C. 

      Direct Mail

    • D. 

      Semaphore

    • E. 

      TV, radio and print ads

  • 15. 
    Which best describes the way that we generate most of our sessions (US Core)?
    • A. 

      Tagging our programming with ticker symbols that causes distribution partners like Yahoo Finance to display our headlines in relevant stock ticker search results

    • B. 

      Optimizing our web pages so that they get prominent placement on relevant searches on search engines like Google

    • C. 

      Folks typing “Fool.com” into their browsers or clicking through from Fool emails

    • D. 

      Folks clicking through from our posts on Facebook and Twitter

  • 16. 
    Approximately how many sessions do we attract per month (US Core)?
    • A. 

      2,500-4,000

    • B. 

      250,000-400,000

    • C. 

      2,500,000-4,000,000

    • D. 

      25,000,000-40,000,000

  • 17. 
    Which forms of free programming were almost non-existent 18 months ago (US Core)?
    • A. 

      Blog network posts & Videos

    • B. 

      Takes & Commentaries

    • C. 

      Both of the above

  • 18. 
    What is the primary way that we develop direct relationships with prospective members (US Core)?
    • A. 

      Telephone number

    • B. 

      Home address

    • C. 

      Email address

    • D. 

      Facebook or Twitter accounts

  • 19. 
    Which of the following do we use to describe the way that we generate leads?
    • A. 

      Kneecap

    • B. 

      Ecap

    • C. 

      Mousetrap

    • D. 

      Foolscap

  • 20. 
    Approximately how many new email addresses do we capture every month (US Core)?
    • A. 

      1,000-3,000

    • B. 

      100,000-300,000

    • C. 

      1,000,000-10,000,000

    • D. 

      10,000,000-100,000,000

  • 21. 
    Approximately how many email addresses are in our email database (US Core)?
    • A. 

      4,500 – 5,000

    • B. 

      450,000 – 500,000

    • C. 

      4,500,000 – 5,000,000

    • D. 

      45,000,000 – 50,000,000

  • 22. 
    Our leading source of new ecaps is (US Core):
    • A. 

      Fool.com organic

    • B. 

      External marketing

    • C. 

      Yahoo

    • D. 

      AOL Daily Finance

    • E. 

      Facebook and Twitter

  • 23. 
    Approximately how much will we spend in FY2014 on external marketing (US Core)?
    • A. 

      $80,000

    • B. 

      $800,000

    • C. 

      $8,000,000

    • D. 

      $80,000,000

  • 24. 
    Most of our external marketing spend is (US Core):
    • A. 

      Print

    • B. 

      TV and Radio

    • C. 

      Direct mail

    • D. 

      Online

  • 25. 
    Below are the three leading ways we spend on external marketing – on which do we spend the most (US Core)?
    • A. 

      Email list rental

    • B. 

      Display ads

    • C. 

      Paid search (SEM)

Back to Top Back to top