Fl, Mobile And Pulse

39 Questions | Total Attempts: 106

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Fl, Mobile And Pulse

Pre-training quiz on featured Listing, mobile and PULSE to build your knowledge before arriving. You must attempt this quiz and pass before attending the course! ALL OF THE ANSWERS ARE IN THE WORKBOOK. . . . . READ THE WORKBOOK FIRST!


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Questions and Answers
  • 1. 
    Once a dealer has used all of his clicks in a week, what happens to his vehicles on AutoTrader?
    • A. 

      They are no longer entitled to be in the Featured Listing position and they will get a new allowance on Friday.

    • B. 

      They will continue to appear in Featured listing until they are 10% over budget.

    • C. 

      They will continue to be in featured Listing positions and are billed for however many are used.

    • D. 

      All of his vehicles are removed from AutoTrader until Friday.

  • 2. 
    • A. 

      Up to 33%

    • B. 

      Up to 29%

    • C. 

      Up to 56%

    • D. 

      Up to 65%

  • 3. 
    • A. 

      Up to 33%

    • B. 

      Up to 29%

    • C. 

      Up to 26%

    • D. 

      Up to 65%

  • 4. 
    • A. 

      33%

    • B. 

      26%

    • C. 

      56%

    • D. 

      30%

  • 5. 
    Featured Listing puts the advert at the top of the search regardless of price, what does this mean for the dealer?
    • A. 

      His advert is guaranteed to sell as it is top of the search.

    • B. 

      His advert will be seen by people with more money.

    • C. 

      His advert will be seen first and it is more likely to be clicked on.

    • D. 

      His advert will be the only one to be seen.

  • 6. 
    If a customer searches for a BMW 3 series, which 3 things does the system take into account when displaying Featured Listing stock (after distance)?
    • A. 

      Dealers that have FL / Number of FL clicks remaining / Cheapest 3 series in stock

    • B. 

      Who has paid the most / Cheapest car / Most cars in stock

    • C. 

      Dealers that have FL / FL clicks remaining / Who has paid the most

    • D. 

      Who was clicked on last / Who paid the most / Number of clicks left

  • 7. 
    2 dealers A and B purchase Featured Listing.  Dealer A bought 1000 clicks and Dealer B bought 100 clicks.  Dealer A has used 10 clicks and Dealer B has used 2 clicks, who will appear first in the Featured Listing position?
    • A. 

      A

    • B. 

      B

    • C. 

      Neither

  • 8. 
    Featured Listing algorithm takes into account the ratio of clicks remaining, what does this mean....who will appear in the FL position?
    • A. 

      The dealer who paid the most

    • B. 

      The dealer with the lowest percentage of clicks remaining

    • C. 

      The dealer with the highest stock on autotrader.co.uk

    • D. 

      The dealer with the highest percentage of clicks remining

  • 9. 
    • A. 

      They only pay for evey click they use each week (in arrears)

    • B. 

      They pay in advance for every weekly bundle

    • C. 

      They pay for the bundles in advance each month

    • D. 

      They only pay for the clicks that go through to their website

  • 10. 
    To ensure a good experience for consumers, how many images must be uploaded as a minimum for vehicles in a Featured Listing position?
    • A. 

      1

    • B. 

      4

    • C. 

      9

    • D. 

      0

  • 11. 
    If a vehicle has no images yet, what can be put in their place?
    • A. 

      A picture of another car

    • B. 

      A picture of themselves

    • C. 

      A picture of a price

    • D. 

      A picture that states 'image coming soon'

  • 12. 
    • A. 

      Over 15%

    • B. 

      Over 55%

    • C. 

      Over 50%

    • D. 

      Over 75%

  • 13. 
    • A. 

      £2000

    • B. 

      £1500

    • C. 

      £1000

    • D. 

      £2500

  • 14. 
    • A. 

      All my clicks are going on one vehicle / why can't I have unlimited clicks

    • B. 

      All my clicks are going on one vehicle / Why can't we select vehicles

    • C. 

      Why can't we select vehicles / Why am I not always top of the search

    • D. 

      Why can't we select vehicles / What happens if another dealer has been using my clicks?

  • 15. 
    • A. 

      20% maximum click per vehicle / select all vehicles

    • B. 

      20% maximum click per vehicle / de-select all vehicles

    • C. 

      100% maximum clicks per vehicle / de-select up to 20% of vehicles

    • D. 

      20% maximum clicks per vehicle / de-select up to 20% of vehicles

  • 16. 
    • A. 

      They can ensure they don't need to amend the price to be at the top, this will maximise profits.

    • B. 

      They can charge over the odds for their cars.

    • C. 

      They can put cars in any search.

    • D. 

      It will also appear top of the search for the first three pages maximising response.

  • 17. 
    • A. 

      They can't go over their limit making it easier to budget, saving time and money.

    • B. 

      Larger real estate with an eye catching picture to generate more response.

    • C. 

      The dealer only pays for the response they receive, paying for guaranteed response.

    • D. 

      All of the above.

  • 18. 
    How many people access the internet from mobile phone handsets in the UK?
    • A. 

      6 million

    • B. 

      20 million

    • C. 

      16 million

    • D. 

      10 million

  • 19. 
    By what year do Google anticipate that desktops will be a thing of the past?
    • A. 

      2012

    • B. 

      2020

    • C. 

      2014

    • D. 

      2015

  • 20. 
    According to the Newspaper article, how many years will it be before mobile internet users surpass desktop internet users?
    • A. 

      1

    • B. 

      10

    • C. 

      5

    • D. 

      4

  • 21. 
    According to the newspaper article, Tim Hodkinson agreed with Professor Castell about the growth of the mobile internet, what position did Castell formerly hold and what position does Tim Hodkinson hold now?
    • A. 

      Castell- Barack Obamas advisor. Hodkinson- Head of mobile comms Vodafone

    • B. 

      Castell - Bill Clintons advisor. Hodkinson - Barack Obamas advisor.

    • C. 

      Castell - Harvard University communication lecturer. Hodkinson - Head of Mobility Marketing BT

    • D. 

      Castell - Barack Obamas advisor. Hodkinson - Head of Mobility Marketing BT

  • 22. 
    There are four formats available for the mobile platform for different handsets, which are they?
    • A. 

      Basic / Standard / Touch screen / i-Phone

    • B. 

      Basic/ Standard/ Enhanced / i-Phone

    • C. 

      Basic / Standard / Blackberry / i-Phone

    • D. 

      Standard / Advanced / Touch screen / i-Phone

  • 23. 
    • A. 

      2.5 stars

    • B. 

      4 stars

    • C. 

      3.5 stars

    • D. 

      3 stars

  • 24. 
    • A. 

      50%

    • B. 

      25%

    • C. 

      75%

    • D. 

      100%

  • 25. 
    • A. 

      Technical data on all ads / guaranteed to be top of the search

    • B. 

      Guaranteed to be top of the search / 9 images and a larger search result area

    • C. 

      Dealer branding on full page ad / No display advertising

    • D. 

      Enhanced click to call function / Only pay for the clicks you use

  • 26. 
    • A. 

      An introduction to the dealership on homepage / A stock search helping buyers see a dealers stock

    • B. 

      A free Razsor website / Vehicle page for buyers to get the info they need

    • C. 

      Mobile URL so buyers can find them easily / Free mobile phone numbers for the dealership

    • D. 

      SMS keyword and 200 SMS to promote their site / Free i-Phone

  • 27. 
    • A. 

      10.3 million

    • B. 

      6 million

    • C. 

      750,000

    • D. 

      1.2 million

  • 28. 
    • A. 

      6 million

    • B. 

      10.5 million

    • C. 

      750,000

    • D. 

      56,000

  • 29. 
    • A. 

      40 million

    • B. 

      6 million

    • C. 

      10.5 million

    • D. 

      10.3 million

  • 30. 
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

  • 31. 
    By what percentage have searches risen on the mobile site since July?
    • A. 

      24.5%

    • B. 

      39.7%

    • C. 

      50%

    • D. 

      38.4%

  • 32. 
    By what percentage have calls per dealer risen from the mobile site since July?
    • A. 

      39.7%

    • B. 

      50%

    • C. 

      24.5%

    • D. 

      38.4%

  • 33. 
    • A. 

      £20

    • B. 

      £25

    • C. 

      £30

    • D. 

      £35

  • 34. 
    To demonstrate a pound note value to the dealer from PULSE, what 2 figures do we need?
    • A. 

      Total sales and Conversion rate

    • B. 

      Total calls and conversion rate

    • C. 

      Sales and profit per unit

    • D. 

      Conversion rate and Profit Per Unit

  • 35. 
    • A. 

      Offsite link clicks / map views / emails / directions

    • B. 

      Offsite link clicks / map views / click to call / emails

    • C. 

      Map views / emails / directions / click to call

    • D. 

      Advert views / map views / directions / emails

  • 36. 
    From the 'PULSE demonstrating value' section in the workbook, what 3 discussions are included as ones that could be initiated by the pricing position section on PULSE?
    • A. 

      Overage stock / sales approach / competitors

    • B. 

      Overage stock / profit per unit / Mobile

    • C. 

      Overage stock / model mix / sales approach

    • D. 

      Profit per unit / model mix / Magazine

  • 37. 
    The first section about phone calls on PULSE could help to open an opportunity for which solution?
    • A. 

      Mobile website

    • B. 

      Mobile

    • C. 

      New and improved free call tracker

    • D. 

      Market tracker

  • 38. 
    • A. 

      Always take PULSE with you

    • B. 

      Make sure you have the right PULSE document for the dealer

    • C. 

      Always talk about the Call tracker performance

    • D. 

      Use a highlighter pen to draw attention to key areas

  • 39. 
    • A. 

      Market Tracker

    • B. 

      Mobile

    • C. 

      Featured Listing

    • D. 

      Response Pro