Special creatures with special powers: witches, vampires, dragons, etc.
Corsets and dirigibles
Epic quests or complicated political intrigue involving beleaguered kingdoms
Dark deeds and dangerous happenings
A hardboiled detective, who also happens to be a wizard
A parasol-wielding lady with a quick wit and sharp tongue
A talking dragon, or possibly an elf
A sensual, slightly dangerous, vampire
The betrayed secret ruler of a kingdom in peril
Solving mysteries with my secret magical powers
What a silly question. The world has so many layers, I can do everything at once.
Undergoing a soul-changing quest to save someone I love, or possibly the entire world
Sipping tea in the drawing room with my refined vampire friend while we discuss the latest London fashions
Slaying vampires! Or werewolves! Preferably with elves
The characters: their personalities, their lives
The plot (what's happening?)
The way it's written: edgy, lyrical, funny...
Where it takes place: another planet, a city on Earth, the Faerie realm...
Horror: Stephen King, Anne Rice, Dean Koontz...
Adventure: Clive Cussler, Bernard Cornwell...
Mystery / True Crime: Michael Connelly, Nevada Barr, Ann Rule...
Literary: Ian McEwan, John Updike, Haruki Murakami...
Science fiction: Arthur C. Clarke, Orson Scott Card, Lois McMaster Bujold...
Beorlah, your talking wolf
Everything you need is inside you
Your leather belt fitted with 18 different kinds of secret weapons
Your wizard's staff
The Middle Ages
The land of Faerie
Modern-day Chicago or New York City
I don't believe in the concepts of "time" or "place"
19th century London
The hero flies off into the sunset on the back of a dragon
You're not *completely* sure what happened...
After surviving horrible violence and betrayal, the lovers end up entwined in each others' arms
Good wins. Evil is vanquished.
With a beer at a local pub. After all, tomorrow's just another day on the streets.