Take a look at what makes great quotes tick. Immortal expressions use a combination of tricks to make words go viral. They're all based on "memory keepers": parts of the human brain that store memories by sound, pictures, or associations (relating one thing with another). In my new book, I call this collection of memory keepers--Sounds, Pictures, and Associations--the "SPA treatment." How good are you at spotting them?
Hint: If a quote isn't literally true, it's probably some sort of trope--words that associate someone or something with something else. For example, a metaphor is a trope; it makes one thing stand for something else. ("The moon is a balloon.")
Want to make your own lasting quotes? My book, Word Hero, shows 43 tools that make your words stick in people's heads.
Our records show you have previously started this quiz