EQ - 2016 || Agon Iim Ranchi

I am set to open my first brick and mortar store within three months, and in the process of making an acquisition deal with X, to acquire a major stake in a fashion brand. The brand, launched in 2013, majorly deals in sporty and fun lifestyle clothing. Name X. 

• A.

  HRX by Hrithik Roshan

• B.

  Flipkart

• C.

  Exceed Entertainment

• D.

  Future Group

I was India’s first newspaper to be published in this format, an alternative to the regular broadsheet format; it was known as an innovation in press. I have a content sharing partnership with NewsCorp, and so carry the name of one of its widely circulated papers. Who am I?

I was born to an unwed mother in New York city, and was subsequently handed over to my aunt and uncle. I discontinued my college education due to the death of my adoptive mother, and I did not meet my biological mother till I was 48. Today my net worth is over $50 billion, owing to my startup based on relational database design. What is my name?

This global mass-media company started out as a single channel in 1952, but now houses over 50 network-entertainment brands. The founder, an American businessman, spent most of his life in Alabama, studying and working for the University of Alabama at Huntsville. Identify him.

One of the leading production and distribution houses in India, it is the first to be listed on the AIM of the London Stock Exchange. Today, it trades on the BSE, NSE and NYSE.  Its CEO has recently made an entry into the Fortune List of 50 Powerful Businesswomen of 2015. Identify her. 

The X effect is based on the commonly accepted perception that you get what you pay for. In the 1950s, Coca Cola was twice as expensive as Pepsi. Yet, Pepsi sales increased after they raised the price of the soda. X stands for JW Blue Label. 

• A.

  True

• B.

  False

Starting in 1931, magazine ads for ________ featured Santa Claus as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on this company's advertising. 

In an interview to Walter Issacson, when asked about life and death, Steve Jobs said "Sometimes I don't. It's 50-50. But ever since I've had cancer I've been thinking about it more, and I find myself believing a bit more. Maybe that's because I want to believe in an afterlife, that when you die it doesn't just all disappear. The wisdom you've accumulated, somehow it just lives on.” He further added that he implemented this philosophy in his products - the absence of a power button in the iPhone. 

• A.

  True

• B.

  False

Xerox once launched a marketing campaign that said “There are two R’s in Xerox”. What specific issue was the campaign aimed at? 

• A.

  Against verbifying the brand, Xerox

• B.

  To publicise the origin city Rochester - NY

• C.

  To introduce the launch of red colored Xerox machines

• D.

  None of these, the campaign was something completely unrelated to above three options

This company, reputed to sell the most complex mechanical watches, is also considered by watch aficionados to be one of the most prestigious watch brands. Some of the owners include Queen Victoria, Christian IX and Princess Louise of Denmark, and Hussein Kamel (Sultan of Egypt from 1914 to 1918). Name the Company. 

• A.

  BlancPain

• B.

  Chopard

• C.

  Patek Phillipe & Co

• D.

  Louis Moinet

Name the company that introduced this alcohol to the market.

Name the place mentioned in this print ad. 

This present day stylized representation was first believed to be created in 1900 in a letter sent to Ernst Bojesen. It caught on to popular culture after Radio Station WMCA gave away thousands of sweatshirts carrying this. What is it known as today?

Identify this former fashion model and Economics Graduate from the Wharton School, University of Pennsylvania. She now has her own fashion line, available at major retail stores in the US, and has also authored a book, published in 2009. 

Connect these startups to a surname

The name cosmetics brand Lakme, was inspired from a french opera of the same name. The name of the opera, in turn, was actually the French adaptation of the Sanskrit word 'Lakshmi'. 

• A.

  True

• B.

  False

Started by a husband and wife, this clothing brand is now one of the leading in the world. The husband is now one of the richest person in the world and at the time of the woman’s death she was the richest woman in the country that she belonged to. Much of the Brand’s designs are prepared by anonymous designers and the company does not believe in any advertisements in TV or billboards. This press shy company with little or no advertisement depends mostly on word of mouth. From inventory replacement by newer designs every two weeks, to customary wood hangers, it focuses on a premier customer experience. Name the brand.

Pictured is the original headquarters of a South Korean multinational company which now primarily deals in electronics. What did it originally start off selling?

• A.

  Shoes

• B.

  Groceries

• C.

  Ice-cream

• D.

  Jewellery

Recently, a new TV has been launched specially for the Indian Market, which repels mosquitoes using inaudible ultrasonic waves. 

• A.

  True

• B.

  False

This Indian entrepreneur’s father almost ended up as the first finance minister of Pakistan. For many years the bulk of his company’s income came from cooking oils. Nowadays his flagship company is better known for providing IT services. Who is he?

This visionary and highly successful entrepreneur has stated that the goals of his ventures revolve around his vision to change the world and humanity. His goals include reducing global warming through sustainable production and consumption, and reducing the "risk of human extinction" by "making life multiplanetary" by setting up a human colony on Mars. What is his name?

This TV show is the first of its kind in India, aiming to bring boardroom meetings of funding processes in front of the people of India. A reality show, that would bring entrepreneurs-in-the-making and venture capitalists/investors together, to give televised exposure to business ventures and bring to the forefront, the happenings in an entrepreneur-investor interaction. What is its name?

This recent e-commerce shut down laid off around 4000 jobs, with alleged dues running in crores. Just about 6 months ago, it was a contender for a Unicorn level valuation. Which company is being referred to ?

• A.

  Big Bazaar Direct

• B.

  AskMe Bazaar

• C.

  BigBasket

• D.

  Home Shop18

This is the logo of an app based marketplace that has managed to raise $50 million till date, from Accel Partners, Saif Partners and other investors. It is an online service that connects its users with professionals, based on their requirement or need. 

• A.

  True

• B.

  False

This 60 year old entrepreneur runs one of America's largest private businesses - he started out with small family run convenience stores - now he has expanded to 130 convenience stores and 672+ fast food chain restaurants. What is his original nationality?

Name the co-founder of the mobile-app, that was created out of his own need, for a second opinion on his father's prospective knee surgery. Recently, the app globally partnered with a popular cab service to help its customers to "remove customers' stress and anxiety." 

Only one of the few initial investors in Google, this entrepreneur channeled his fascination with space travel into one of his ventures - it develops technologies to enable human access to space at dramatically lower costs. He envisions space hotels, amusement parks, colonies and small cities orbiting the earth. What is his name?

This company, co-founded by an alumnus of BIT-Mesra, is slated to receive a huge investment from an Indian Private equity fund. This fund had earlier invested in Snapdeal and Myntra, and manages $2 billion of its owners portfolio. The owner of this fund is the first Indian to sign up for for a campaign led by Warren Buffett and Bill Gates, with a view to encourage the wealthiest people to pledge their wealth to philanthropic causes.  

• A.

  True

• B.

  False

This American provider of social video games that work standalone on mobile platforms and on the internet through social media, or its website. Its mission statement is "connecting the world through games". What is the name of the animal on its logo?

• A.

  Candy

• B.

  Sim

• C.

  Zinga

• D.

  King

From 1977 to 1990, this investment fund's assets grew from $20 million to $14 billion under the management of one of the world's greatest investors. He reportedly beat the S&P index benchmark in 11 of those 13 years, achieving an annual average return of 29%. His famous books, one published in 1989 and one in 1993 are considered to be mandatory reading for any investor. His birth year is 1944.  

• A.

  True

• B.

  False

This English Business magnate, investor and philanthropist has a net worth of $5.1 billion, and his group owns more than 400 companies around the world. Recently, he had a near-fatal accident while out with his kids. What vehicle was he on, when the crash happened?

This firm, aspiring to be " the Gartner of Startup Data" caters to venture capitalists, private equity firms, and corporate development teams to spot investment, merger and strategic partnership opportunities in different sectors. Spot the co-founder in below options. 

• A.

  Bhaskar Sharma

• B.

  Abhishek Goyal

• C.

  Ritesh Agarwal

• D.

  Gaurav Khushwaha

This startup was founded by a BITS Pilani-IITBHU alumnus in 2012, to cater to one of the most basic travel need. Customers can avail this service on the travel's booking website now. The initial pilot was executed in 2011 on the Ashram express. What is the name of the founder?

My first venture was a healthcare startup which I sold in 2007 and founded a beverage company in 2008. I soft-launched this alcoholic beverage brand in May 2014 and formally introduced it in February 2015. The brand acquired funding from Sequoia in Jan’16. What brand am I talking about? 

The products are beverages in indigenous Indian flavors packaged in single serving pouches. These products are also marketed in Dubai, Malaysia, the UK and the US and typically consumed by people of Indian origin. Name the parent company of the brand.

A collective of Indian visionaries have come up with a product that uses soot or technically “the 2.5-micrometer black particles composed mainly of carbon – that is produced by incomplete combustion of fossil fuels”. This "distilled" soot material is then used to create the main component of this product. What is the brand the product has been launched as?

X is a 2 A phone charger for motorbikes, a world’s first; which not only charges your mobile-phone fast, but also automatically tracks your entire ride on a route map, total distance, average speed etc using its Mobile App. Who is the CEO of X?

Who doesn’t love momos? With 50 outlets in 5 cities this startup is bringing authentic momos to the people of India. It also serves other innovative momo recipes and other dishes in the Tibetan cuisine. What is this chain of outlets called?

X is an American digital distributor of music. Since it was founded in 2007, it has acquired rights to over 7 million music tracks. It is available for usage as a website, as well as apps for iPhone, Android and Windows. It was selected in 2011 as Facebook’s first Global partner on the Open Graph platform. What is X?