EQ - 2016 || Agon Iim Ranchi

40 Questions | Total Attempts: 159

SettingsSettingsSettings
Please wait...
EQ - 2016 || Agon Iim Ranchi

.


Questions and Answers
  • 1. 
    I am set to open my first brick and mortar store within three months, and in the process of making an acquisition deal with X, to acquire a major stake in a fashion brand. The brand, launched in 2013, majorly deals in sporty and fun lifestyle clothing. Name X. 
    • A. 

      HRX by Hrithik Roshan

    • B. 

      Flipkart

    • C. 

      Exceed Entertainment

    • D. 

      Future Group

  • 2. 
    I was India’s first newspaper to be published in this format, an alternative to the regular broadsheet format; it was known as an innovation in press. I have a content sharing partnership with NewsCorp, and so carry the name of one of its widely circulated papers. Who am I?
  • 3. 
    I was born to an unwed mother in New York city, and was subsequently handed over to my aunt and uncle. I discontinued my college education due to the death of my adoptive mother, and I did not meet my biological mother till I was 48. Today my net worth is over $50 billion, owing to my startup based on relational database design. What is my name?
  • 4. 
    This global mass-media company started out as a single channel in 1952, but now houses over 50 network-entertainment brands. The founder, an American businessman, spent most of his life in Alabama, studying and working for the University of Alabama at Huntsville. Identify him.
  • 5. 
    One of the leading production and distribution houses in India, it is the first to be listed on the AIM of the London Stock Exchange. Today, it trades on the BSE, NSE and NYSE.  Its CEO has recently made an entry into the Fortune List of 50 Powerful Businesswomen of 2015. Identify her. 
  • 6. 
    The X effect is based on the commonly accepted perception that you get what you pay for. In the 1950s, Coca Cola was twice as expensive as Pepsi. Yet, Pepsi sales increased after they raised the price of the soda. X stands for JW Blue Label. 
    • A. 

      True

    • B. 

      False

  • 7. 
    Starting in 1931, magazine ads for [Blank] featured Santa Claus as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on this company's advertising. 
  • 8. 
    In an interview to Walter Issacson, when asked about life and death, Steve Jobs said "Sometimes I don't. It's 50-50. But ever since I've had cancer I've been thinking about it more, and I find myself believing a bit more. Maybe that's because I want to believe in an afterlife, that when you die it doesn't just all disappear. The wisdom you've accumulated, somehow it just lives on.” He further added that he implemented this philosophy in his products - the absence of a power button in the iPhone. 
    • A. 

      True

    • B. 

      False

  • 9. 
    Xerox once launched a marketing campaign that said “There are two R’s in Xerox”. What specific issue was the campaign aimed at? 
    • A. 

      Against verbifying the brand, Xerox

    • B. 

      To publicise the origin city Rochester - NY

    • C. 

      To introduce the launch of red colored Xerox machines

    • D. 

      None of these, the campaign was something completely unrelated to above three options

  • 10. 
    This company, reputed to sell the most complex mechanical watches, is also considered by watch aficionados to be one of the most prestigious watch brands. Some of the owners include Queen Victoria, Christian IX and Princess Louise of Denmark, and Hussein Kamel (Sultan of Egypt from 1914 to 1918). Name the Company. 
    • A. 

      BlancPain

    • B. 

      Chopard

    • C. 

      Patek Phillipe & Co

    • D. 

      Louis Moinet

  • 11. 
    Name the company that introduced this alcohol to the market.
  • 12. 
    Name the place mentioned in this print ad. 
  • 13. 
    This present day stylized representation was first believed to be created in 1900 in a letter sent to Ernst Bojesen. It caught on to popular culture after Radio Station WMCA gave away thousands of sweatshirts carrying this. What is it known as today?
  • 14. 
    Identify this former fashion model and Economics Graduate from the Wharton School, University of Pennsylvania. She now has her own fashion line, available at major retail stores in the US, and has also authored a book, published in 2009. 
  • 15. 
    Connect these startups to a surname
  • 16. 
    The name cosmetics brand Lakme, was inspired from a french opera of the same name. The name of the opera, in turn, was actually the French adaptation of the Sanskrit word 'Lakshmi'. 
    • A. 

      True

    • B. 

      False

  • 17. 
    Started by a husband and wife, this clothing brand is now one of the leading in the world. The husband is now one of the richest person in the world and at the time of the woman’s death she was the richest woman in the country that she belonged to. Much of the Brand’s designs are prepared by anonymous designers and the company does not believe in any advertisements in TV or billboards. This press shy company with little or no advertisement depends mostly on word of mouth. From inventory replacement by newer designs every two weeks, to customary wood hangers, it focuses on a premier customer experience. Name the brand.
  • 18. 
    Pictured is the original headquarters of a South Korean multinational company which now primarily deals in electronics. What did it originally start off selling?
    • A. 

      Shoes

    • B. 

      Groceries

    • C. 

      Ice-cream

    • D. 

      Jewellery

  • 19. 
    Recently, a new TV has been launched specially for the Indian Market, which repels mosquitoes using inaudible ultrasonic waves. 
    • A. 

      True

    • B. 

      False

  • 20. 
    This Indian entrepreneur’s father almost ended up as the first finance minister of Pakistan. For many years the bulk of his company’s income came from cooking oils. Nowadays his flagship company is better known for providing IT services. Who is he?
  • 21. 
    This visionary and highly successful entrepreneur has stated that the goals of his ventures revolve around his vision to change the world and humanity. His goals include reducing global warming through sustainable production and consumption, and reducing the "risk of human extinction" by "making life multiplanetary" by setting up a human colony on Mars. What is his name?
  • 22. 
    This TV show is the first of its kind in India, aiming to bring boardroom meetings of funding processes in front of the people of India. A reality show, that would bring entrepreneurs-in-the-making and venture capitalists/investors together, to give televised exposure to business ventures and bring to the forefront, the happenings in an entrepreneur-investor interaction. What is its name?
  • 23. 
    This recent e-commerce shut down laid off around 4000 jobs, with alleged dues running in crores. Just about 6 months ago, it was a contender for a Unicorn level valuation. Which company is being referred to ?
    • A. 

      Big Bazaar Direct

    • B. 

      AskMe Bazaar

    • C. 

      BigBasket

    • D. 

      Home Shop18

  • 24. 
    This is the logo of an app based marketplace that has managed to raise $50 million till date, from Accel Partners, Saif Partners and other investors. It is an online service that connects its users with professionals, based on their requirement or need. 
    • A. 

      True

    • B. 

      False

  • 25. 
    This 60 year old entrepreneur runs one of America's largest private businesses - he started out with small family run convenience stores - now he has expanded to 130 convenience stores and 672+ fast food chain restaurants. What is his original nationality?
Back to Top Back to top