Email Marketing Master Course: Class 3 Quiz
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10 Ways to Use Data You Already Have with Heather Blank
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it
- 1.
Robust data integrations are necessary for driving effective segmentation and relevancy.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
You don’t need much in terms of data; you just need to know where to look. Your customers’ existing behavior with your content is a great place to start.Rate this question:
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- 2.
On average, 40% of a retailer’s email list has shown no response in over a year.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
This is a huge risk for retailers and one that can be addressed through segmentation.Rate this question:
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- 3.
A high non-response rate over time impacts deliverability.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
It also increases costs and reduces results and ROI.Rate this question:
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- 4.
Marketers should reduce cadence to less engaged subscribers.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Reducing mailing frequency to non-responders helps reduce attrition and increase revenue.Rate this question:
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- 5.
Including survey questions in your email is an effective tactic for:
- A.
Boosting engagement
- B.
Boosting conversion
- C.
Determining targeting strategies for future campaigns
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Asking people to share their personal opinions or preferences gets them more engaged with your content and more likely to convert. But you can also derive interests data from their responses and use those insights to version and personalize upcoming campaigns.Rate this question:
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- 6.
The best data source for understanding purchase intent is:
- A.
In-store sales
- B.
Social media
- C.
Website
- D.
None of the above
Correct Answer
C. WebsiteExplanation
Recent visitors who browsed your website are the most likely buyers, and browse data shows what those user are 'in market' for now.Rate this question:
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- 7.
High-value customers should always be presented with the best offers.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
You can get high-value customers to spend more by structuring their offers to have higher thresholds and merchandising higher priced items than those offered to other segments.Rate this question:
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- 8.
In profile-based targeting, you want to keep the same merchandising strategy for all segments but change the offer.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
In profile-based targeting, it’s best to send the same offer to all segments, but version the merchandising strategy through product shots, models used, etc. to better align with each segment’s demographics.Rate this question:
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- 9.
Information around which subscribers would make good brand advocates is most easily attained through which of the following sources:
- A.
In-store sales
- B.
Social media
- C.
Website
- D.
None of the above
Correct Answer
B. Social mediaExplanation
Use Facebook Connect to see how many friends the subscriber has and to what degree those connections interact with that person’s posts.Rate this question:
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- 10.
Social graph segmentation can be used for which of the following.
- A.
Content personalization
- B.
Engagement-based targeting
- C.
Predictive targeting
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Facebook Connect provides access to an enormous amount of rich personal data that often cannot be attained through other channels. In addition, subscribers’ ‘Likes’ can be helpful for understanding what engages them and what they’re most likely to buy.Rate this question:
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