Do You Have What IT Takes To Be A Netbooster DigITal Hero?
Can you take on the new world of marketing? Are you ready to use your skills to save the world from the ordinary? Take this quiz to assess your strengths and learn about the classes you can sign-up for. You can be the next NetBooster Digital Hero.
Questions and Answers
- 1.
According to the IDC, the Philippines will have 35M Internet users by 2012?
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is based on a report by the IDC (International Data Corporation) which predicts that the Philippines will have 35 million Internet users by 2012. Since the question asks if this statement is true or false, the correct answer is True, indicating that the prediction made by the IDC is expected to be accurate.Rate this question:
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- 2.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } What is the maximum number of characters allowed in a Tweet?
- A.
160
- B.
240
- C.
140
- D.
Twitter has no character limit
Correct Answer
C. 140Explanation
The maximum number of characters allowed in a Tweet is 140. This limit was set by Twitter to ensure that tweets can be easily consumed and shared within the platform's constraints. It also encourages users to be concise and creative with their messages.Rate this question:
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- 3.
All but one among the choices listed below can affect your website's ranking on Google. According to Google, which one does NOT affect it?
- A.
Meta descriptions
- B.
URL structure
- C.
Content
- D.
Links
Correct Answer
A. Meta descriptionsExplanation
Meta descriptions do not directly affect a website's ranking on Google. While they are important for providing a concise summary of a webpage's content, they do not have a direct impact on search engine rankings. However, meta descriptions can indirectly affect rankings by influencing click-through rates and user engagement, which can in turn affect a website's visibility and traffic.Rate this question:
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- 4.
There are only two men on Twitter's top 10 in terms of followers. Who are these two men?
- A.
Justin Bieber and Ashton Kutcher
- B.
Barrack Obama and Ashton Kutcher
- C.
Justin Bieber and Barrack Obama
- D.
Justin Bieber and Phil Younghusband
Correct Answer
C. Justin Bieber and Barrack ObamaExplanation
The correct answer is Justin Bieber and Barrack Obama. This is because the question asks for the two men who are on Twitter's top 10 in terms of followers. Justin Bieber and Barrack Obama are both well-known figures with a large following on Twitter, which is why they are included in the top 10 list.Rate this question:
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- 5.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Jeff Bezos is to Amazon as Steve Chen is to
- A.
YouTube
- B.
Friendster
- C.
MySpace
Correct Answer
A. YouTubeExplanation
Jeff Bezos is the founder and former CEO of Amazon, a multinational technology company that focuses on e-commerce, cloud computing, and artificial intelligence. Similarly, Steve Chen is one of the co-founders of YouTube, a popular video-sharing platform. Both Bezos and Chen played significant roles in the creation and success of their respective companies. Therefore, the correct answer is YouTube.Rate this question:
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- 6.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } What is the web made of?
- A.
FTP
- B.
SMTP
- C.
HTTP
Correct Answer
C. HTTPExplanation
The web is made up of HTTP, which stands for Hypertext Transfer Protocol. HTTP is the protocol used for transferring data over the internet, allowing for the retrieval and display of web pages. FTP (File Transfer Protocol) is used for transferring files, while SMTP (Simple Mail Transfer Protocol) is used for sending emails. However, in the context of the question, the web specifically refers to the network of interconnected web pages, which is primarily built on HTTP.Rate this question:
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- 7.
According to the Yahoo Nielsen 2010 study, what is the second most popular activity for mobile internet users in the Philippines?
- A.
Send/read instant messages
- B.
Read/send email
- C.
Send SMS messages
Correct Answer
B. Read/send emailExplanation
According to the Yahoo Nielsen 2010 study, the second most popular activity for mobile internet users in the Philippines is reading and sending email.Rate this question:
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- 8.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Which of the following is NOT a Zynga game?
- A.
Frontierville
- B.
Teenville
- C.
Cityville
- D.
Farmville
Correct Answer
B. Teenville -
- 9.
What is the optimal number of clicks, a user should take to complete a goal?
- A.
3
- B.
1
- C.
As many as it logically takes
Correct Answer
C. As many as it logically takesExplanation
The optimal number of clicks a user should take to complete a goal depends on the complexity of the task and the user interface design. It is important to minimize the number of clicks to provide a smooth and efficient user experience. However, it is also crucial to ensure that the user is able to logically navigate through the necessary steps to achieve the goal. Therefore, the optimal number of clicks should be as few as possible while still allowing for a logical and intuitive user journey.Rate this question:
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- 10.
What is usability?
- A.
A sport
- B.
The ease with which people can use something
- C.
The user's experience of a website
Correct Answer
B. The ease with which people can use somethingExplanation
Usability refers to the ease with which people can use something. It is a measure of how user-friendly and accessible a product, system, or website is. A high level of usability means that users can easily navigate, understand, and interact with the item or platform without encountering difficulties or confusion. Usability is crucial in ensuring a positive user experience and maximizing user satisfaction.Rate this question:
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- 11.
When should usability be applied to a website?
- A.
During/after development
- B.
UX conceptualization through to wireframe and final artwork
- C.
Whenever the usability team is available
Correct Answer
B. UX conceptualization through to wireframe and final artworkExplanation
Usability should be applied to a website during the UX conceptualization phase through to wireframe and final artwork. This means that usability considerations should be integrated into the design process from the early stages of planning and conceptualizing the user experience, all the way through to creating wireframes and final visual designs. By incorporating usability at every step of the design process, the website can be optimized for user satisfaction and effectiveness. Applying usability only during or after development, or whenever the usability team is available, may result in suboptimal user experiences and require more extensive revisions later on.Rate this question:
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- 12.
In UX, UCD stands for
- A.
User centered design
- B.
Usability centered design
- C.
Usability controlled diagram
Correct Answer
A. User centered designExplanation
UCD stands for User Centered Design. This approach focuses on understanding the needs and behaviors of users in order to create products or systems that are intuitive, functional, and enjoyable to use. It involves involving users throughout the design process, conducting research to gain insights into their preferences and requirements, and iteratively testing and refining designs based on user feedback. UCD aims to prioritize the user's perspective and ensure that the final product meets their needs effectively.Rate this question:
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- 13.
An important first step in designing a website is to:
- A.
Decide on the color palette
- B.
Identify target user groups
- C.
Talk directly to the development team
Correct Answer
B. Identify target user groupsExplanation
Identifying target user groups is an important first step in designing a website because it helps in understanding the needs, preferences, and behaviors of the intended audience. This information is crucial for making design decisions that cater to the users' requirements and expectations. By identifying target user groups, designers can create a user-centered design that enhances user experience and increases the chances of the website's success.Rate this question:
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- 14.
Users read web pages, in what pattern?
- A.
W
- B.
F
- C.
Z
Correct Answer
B. FExplanation
Users read web pages in an F-shaped pattern. This means that they first read horizontally across the top of the page, then move down the page and read a shorter horizontal line, and finally scan the left side of the page in a vertical pattern. This pattern is based on eye-tracking studies and suggests that users tend to focus more on the top and left side of the page, while quickly scanning the rest of the content. This information is valuable for web designers and content creators to optimize the placement of important information and key elements on a webpage.Rate this question:
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- 15.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Items on a web page can be sequenced based on each of the following except:
- A.
Alphabetical, when names of items are not known to users
- B.
Frequency of use by typical uses
- C.
Importance
Correct Answer
A. Alphabetical, when names of items are not known to usersExplanation
The correct answer is "Alphabetical, when names of items are not known to users." This is because sequencing items on a web page alphabetically is not helpful when the names of the items are not known to the users. In such cases, it would be more effective to sequence the items based on their frequency of use by typical users or their importance.Rate this question:
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- 16.
Guidelines for good color usage include all of these points except:
- A.
Use Colors to show relationships
- B.
Use colours as codes (e.g., green=go)
- C.
Use up to 5 colours for highlighting objects
Correct Answer
C. Use up to 5 colours for highlighting objectsExplanation
The given answer suggests that one should not use up to 5 colors for highlighting objects. This means that using more than 5 colors for highlighting objects is acceptable according to the guidelines for good color usage. The other points mentioned in the question, such as using colors to show relationships and using colors as codes, are considered important guidelines for good color usage.Rate this question:
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- 17.
What is the most popular javascript library in the world?
- A.
JQuery
- B.
Prototype
- C.
Scriptalicious
Correct Answer
A. JQueryExplanation
JQuery is the most popular JavaScript library in the world because it is widely used and has a large community of developers. It simplifies the process of writing JavaScript code by providing a set of pre-built functions and utilities that can be easily integrated into web applications. JQuery also offers cross-browser compatibility, making it easier for developers to create consistent and reliable web experiences across different browsers. Its popularity can be attributed to its simplicity, versatility, and extensive documentation, which makes it accessible for both beginner and experienced developers.Rate this question:
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- 18.
Is Javascript code executed client-side or server-side?
- A.
Client-side
- B.
Server-side
- C.
It doesn't take sides. It's neutral.
Correct Answer
A. Client-sideExplanation
Javascript code is executed client-side, meaning it runs on the user's web browser rather than on the server. This allows for dynamic and interactive web pages, as the code can be executed immediately without needing to communicate with the server. Client-side execution also reduces the load on the server, as it offloads some of the processing to the user's device.Rate this question:
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- 19.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } What programming language can be used with Flash?
- A.
Javazip
- B.
Actionscript
- C.
Flashscript
Correct Answer
B. ActionscriptExplanation
Actionscript is the programming language that can be used with Flash. It is a scripting language specifically designed for creating interactive applications and animations within the Adobe Flash platform. It allows developers to control and manipulate objects, handle user interactions, and create dynamic content. Actionscript is similar to JavaScript and is used to enhance the functionality and interactivity of Flash-based websites, games, and multimedia applications.Rate this question:
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- 20.
True or False: Facebook applications use iFrames
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Facebook applications do use iFrames. iFrames are used to embed external web content within a Facebook page. Facebook applications are built using HTML, CSS, and JavaScript, and they are displayed within an iFrame on a Facebook page. This allows developers to create interactive and custom experiences within the Facebook platform.Rate this question:
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- 21.
@font-face { font-family: "Times New Roman"; }@font-face { font-family: "Calibri"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } I want to upload files to a webserver, how do you connect?
- A.
FTP
- B.
SMTP
- C.
Call Phil
Correct Answer
A. FTPExplanation
The correct answer is FTP, which stands for File Transfer Protocol. FTP is a standard network protocol used to transfer files from one host to another over a TCP-based network, such as the internet. It allows users to upload, download, and manage files on a remote server. In the context of uploading files to a webserver, FTP is commonly used to transfer website files from a local computer to the server. SMTP (Simple Mail Transfer Protocol) is used for sending email, and "Call Phil" is not a valid method for connecting to a webserver.Rate this question:
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- 22.
In marketing, what does CRM stand for?
- A.
Customer relationship management
- B.
Customer reports management
- C.
Client reporting measures
Correct Answer
A. Customer relationship managementExplanation
CRM stands for Customer Relationship Management. It is a strategy and technology used by companies to manage and analyze customer interactions and data throughout the customer lifecycle. CRM helps businesses build and maintain strong relationships with their customers by providing tools and processes to effectively track and manage customer information, sales, marketing, and customer service activities. It enables companies to understand customer needs, preferences, and behaviors, and tailor their strategies and offerings accordingly. CRM is essential for businesses to improve customer satisfaction, loyalty, and retention, ultimately driving growth and profitability.Rate this question:
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- 23.
What type of information can you get from an email marketing report
- A.
Bounce rate
- B.
Open rate
- C.
Email hotspots
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
An email marketing report provides various types of information that can help evaluate the effectiveness of an email campaign. The bounce rate indicates the percentage of emails that were not delivered successfully. The open rate shows the percentage of recipients who opened the email. Email hotspots provide insights into the specific areas of the email that received the most engagement. Therefore, all of the mentioned options can be obtained from an email marketing report.Rate this question:
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- 24.
What elements can help guarantee the success of an email marketing campaign?
- A.
Good product and offer
- B.
Right message to right person at right time based on proper segmentation of the database
- C.
Email tool
Correct Answer
B. Right message to right person at right time based on proper segmentation of the databaseExplanation
The success of an email marketing campaign can be guaranteed by sending the right message to the right person at the right time, based on proper segmentation of the database. This means tailoring the content of the email to match the interests and preferences of the recipient, ensuring that it reaches them at a time when they are most likely to engage with it. Proper segmentation of the database allows for targeted and personalized communication, increasing the chances of success for the campaign.Rate this question:
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- 25.
Do we have an eCRm team in NetBooster?
- A.
Yes
- B.
No
Correct Answer
A. YesExplanation
The given answer "Yes" suggests that there is an eCRM team in NetBooster. This implies that NetBooster has a dedicated team responsible for managing electronic customer relationship management.Rate this question:
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- 26.
In web analytics, bounce rate is defined as
- A.
Rate at which Angelica Panganiban can bounce her hair
- B.
Visitors that enter your site, and leave within the first 5 seconds without viewing other pages
- C.
It's the same as the exit rate - percentage of people who leave the site
Correct Answer
B. Visitors that enter your site, and leave within the first 5 seconds without viewing other pagesExplanation
Bounce rate in web analytics refers to the percentage of visitors who enter a website and leave without interacting with any other pages. It specifically measures the number of visitors who leave within the first 5 seconds without exploring further. This metric helps to assess the effectiveness of a website in engaging visitors and can indicate issues such as slow loading times, unappealing content, or poor user experience. The given answer accurately defines bounce rate in web analytics.Rate this question:
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- 27.
In defining your campaign online KPIs, we must always start with
- A.
Target market
- B.
Business objectives
- C.
Client's budget
Correct Answer
B. Business objectivesExplanation
When defining campaign online Key Performance Indicators (KPIs), it is crucial to start with business objectives. This is because KPIs should align with and support the overall goals and objectives of the business. By starting with business objectives, marketers can identify the specific metrics and targets that will help measure the success of the campaign in relation to those objectives. This ensures that the campaign is focused on achieving the desired outcomes and driving meaningful results for the business.Rate this question:
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- 28.
All of the following are web analytics tools except
- A.
Google Analytics
- B.
Omniture
- C.
Yahoo web analytics
- D.
None all of them can be used as web analytics tools
Correct Answer
D. None all of them can be used as web analytics toolsExplanation
The given answer states that "None all of them can be used as web analytics tools". This means that all of the options mentioned in the question (Google Analytics, Omniture, and Yahoo web analytics) can be used as web analytics tools.Rate this question:
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- 29.
True or False: With the right tool, one can identify the most active users on Facebook pages.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
With the right tool, it is possible to identify the most active users on Facebook pages. Various analytics tools and features provided by Facebook allow page administrators to track user engagement, such as page views, likes, comments, and shares. These tools provide insights into user activity, allowing page owners to identify and engage with their most active and loyal followers.Rate this question:
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- 30.
You can get all data using Facebook insights except:
- A.
Demographics of fan/like base
- B.
Source of external referrals
- C.
Segmentation of fans/likers based on individual activity and last visit to page
Correct Answer
C. Segmentation of fans/likers based on individual activity and last visit to pageExplanation
Facebook insights provides a wide range of data about a page's performance, including demographics of the fan/like base and the source of external referrals. However, it does not provide the option to segment fans/likers based on their individual activity and last visit to the page. This means that while you can see overall engagement metrics, you cannot specifically analyze the behavior of individual fans or likers based on their activity or visit history.Rate this question:
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- 31.
The 'M' in CPM stands for
- A.
Thousands
- B.
Millions
- C.
Monosecond
Correct Answer
A. ThousandsExplanation
The 'M' in CPM stands for thousands. CPM is an acronym for Cost Per Mille, which refers to the cost of reaching one thousand impressions or views of an advertisement. The 'M' represents the Roman numeral for one thousand.Rate this question:
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- 32.
If I had an e-commerce website with the objective of selling products, which one would be the least important KPI
- A.
Number of visitors
- B.
Average order size
- C.
Conversion rate from sign-up to purchase
Correct Answer
A. Number of visitorsExplanation
The number of visitors is the least important KPI because having a high number of visitors does not guarantee sales or revenue. It is more important to focus on the conversion rate from sign-up to purchase, as this indicates the effectiveness of the website in converting potential customers into actual buyers. Additionally, the average order size is also important as it directly impacts the revenue generated per transaction. Therefore, while attracting visitors is important, it is not the most crucial metric for the success of an e-commerce website.Rate this question:
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- 33.
In online media, retargeting is defined as
- A.
Resending mailers to your target market
- B.
Online advertising that is delivered to the audience based on previous actions online that didn't lead to a conversion
- C.
Segmenting site visitors and resending ads to them multiple times
Correct Answer
B. Online advertising that is delivered to the audience based on previous actions online that didn't lead to a conversionExplanation
Retargeting in online media refers to the practice of delivering online advertising to the audience based on their previous actions online that did not result in a conversion. This means that if a user visits a website, views a product, but does not make a purchase, they may be targeted with advertisements for that product or similar products in order to encourage them to complete the conversion. Retargeting aims to re-engage users who have already shown interest in a particular product or service, increasing the chances of conversion.Rate this question:
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- 34.
Which one is NOT a keyword matching option on Google Adwords?
- A.
Broad match
- B.
Phrase match
- C.
Negative match
- D.
Positive match
Correct Answer
D. Positive matchExplanation
Positive match is not a keyword matching option on Google Adwords. Google Adwords offers three types of keyword matching options: broad match, phrase match, and negative match. Broad match allows ads to be shown for searches that include variations, synonyms, and related terms. Phrase match allows ads to be shown for searches that include the exact phrase or close variations of it. Negative match allows ads to not be shown for searches that include the specified term. However, there is no such option as positive match in Google Adwords.Rate this question:
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- 35.
All are examples of long-tail marketing except for
- A.
Amazon
- B.
Netflix
- C.
Walmart
Correct Answer
C. WalmartExplanation
Long-tail marketing refers to a strategy that focuses on selling a large number of unique, niche products with relatively low demand. Amazon and Netflix are both known for their extensive catalogs of diverse products and content, making them examples of long-tail marketing. However, Walmart is a retailer that primarily focuses on selling popular, high-demand products in large quantities, which does not align with the long-tail marketing approach.Rate this question:
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