Digital University - SEO/Sem

5 Questions | Total Attempts: 49

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Digital University - SEO/Sem


Questions and Answers
  • 1. 
    The founders of Google and the founders of Yahoo all attended what university (at separate times)?
    • A. 

      Yale

    • B. 

      Harvard

    • C. 

      Stanford

    • D. 

      Carnegie Melon

  • 2. 
    Search engines are comprised of which 2 primary components?
    • A. 

      Hammer and sickle

    • B. 

      Spider and index

    • C. 

      Index and database

    • D. 

      Cache and storage

  • 3. 
    The process of improving site’s visibility within the major search engines is known as:
    • A. 

      Search Engine Optimization (SEO)

    • B. 

      Voodoo

    • C. 

      Search Engine Marketing (SEM)

    • D. 

      Web Presence Optimization (WPO)

  • 4. 
    Search Engines earn revenue by:
    • A. 

      Kidnapping the children of prominent political figures for ransom

    • B. 

      Selling advertisements adjacent to the organic search results (paid search/sponsored listings)

    • C. 

      Allowing websites to pay to increase their organic ranking

    • D. 

      Data brokerage

  • 5. 
    Google’s Quality Score algorithm is intended to ensure that paid advertisers offer their visitors the most relevant possible user experience.
    • A. 

      True

    • B. 

      False

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