Digital University - SEO/Sem
5 Questions
| Total Attempts: 49
Questions and Answers
- 1.The founders of Google and the founders of Yahoo all attended what university (at separate times)?
- A.
Yale
- B.
Harvard
- C.
Stanford
- D.
Carnegie Melon
- 2.Search engines are comprised of which 2 primary components?
- A.
Hammer and sickle
- B.
Spider and index
- C.
Index and database
- D.
Cache and storage
- 3.The process of improving site’s visibility within the major search engines is known as:
- A.
Search Engine Optimization (SEO)
- B.
Voodoo
- C.
Search Engine Marketing (SEM)
- D.
Web Presence Optimization (WPO)
- 4.Search Engines earn revenue by:
- A.
Kidnapping the children of prominent political figures for ransom
- B.
Selling advertisements adjacent to the organic search results (paid search/sponsored listings)
- C.
Allowing websites to pay to increase their organic ranking
- D.
Data brokerage
- 5.Google’s Quality Score algorithm is intended to ensure that paid advertisers offer their visitors the most relevant possible user experience.
- A.
True
- B.
False
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