DFP Intermediate Test Quiz

An impression represents  the number of total page views

An impression represents the number of times an ad is displayed

OSI stands for Online Security Issues

OSI stands for On Schedule Indicator

ROI means return on investment

   The action of clicking on a banner and having one's browser automatically redirected to the web page a banner is hyperlinked to, is commonly referred to as a "impressions"   

The action of clicking on a banner and having one's browser automatically redirected to the web page a banner is hyperlinked to, is commonly referred to as a "click through"

Term used to describe the process of getting a web visitor to accept an offer or become a paying customer is "conversion"

Term used to describe the process of getting a web visitor to accept an offer or become a paying customer is "account acceptance"

A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors is called "cookie"

The software plugin that enables browsers to play multimedia animations is called FLASH Some rich media advertisements require users to have this plugin

URL means Uniform Resource Locator

URL means Universal Resource Locator

A type of advertisement that loads between web pages without having been requested by the visitor is called Interstitial

The number of times a web page is displayed is called Page views 

Short for picture element, this is a measurement representing a single point in a graphic. Most ad units are measured with this is called pixel

Rich Media is an ad technology that often includes graphics, audio or video that often enable users to interact with the banner without leaving the page on which it appears

Rich Media refers to the campaigns that have very high prices.

An interstitial is NOT an example of a Rich Media Ad.

ROS or Run of Site banner will appear anywhere on a web site as opposed to on a specific page or within a specific section

A skysraper has a size of 160x600 or 120x600 and a leaderboard has 728x90

A skysraper has a size of 300x250

A rectangle size is 300x250

A term used to describe the total number of individuals to visit a site over a certain time period is unique visitor