Ctva 100 Final Exam
CTVA 100 Final Exam
Questions and Answers
- 1.
The term “Web 2.0” has become popular in describing various aspects of social media, including
- A.
New versions of software. new versions of software. new versions of software. including new versions of software. New versions of software.
- B.
Cookies
Correct Answer
A. New versions of software. new versions of software. new versions of software. including new versions of software. New versions of software.Explanation
The term "Web 2.0" refers to the second generation of the World Wide Web, which emphasizes user-generated content, collaboration, and interactive experiences. It is often used to describe various aspects of social media, including the development and release of new versions of software that enable these features.Rate this question:
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- 2.
As the definition of social media develops, what is one underlying element?
- A.
Technology, Social Interaction, Sharing information
- B.
Technology
- C.
Social Interaction
- D.
Sharing information,
Correct Answer
A. Technology, Social Interaction, Sharing informationExplanation
The underlying element of the definition of social media is the combination of technology, social interaction, and sharing information. Social media relies on technological platforms and tools to facilitate communication and connection between individuals. It also involves social interaction, as it enables people to engage and interact with each other through various online platforms. Additionally, social media is characterized by the sharing of information, whether it be personal updates, news, or other forms of content.Rate this question:
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- 3.
3. There are five fundamental ways in which people's media habits are changing. Which of the following does NOT belong?
- A.
Choice,
- B.
Concentration
- C.
Curation
- D.
Creation
- E.
Colaboration
- F.
Innovation
Correct Answer
F. InnovationExplanation
The question asks for the option that does not belong among the five fundamental ways in which people's media habits are changing. The options given are Concentration, Curation, Creation, Collaboration, and Innovation. All of these options represent different aspects of how people's media habits are changing. However, Innovation does not specifically relate to media habits but rather refers to the process of introducing new ideas or methods. Therefore, Innovation does not belong among the options related to people's media habits.Rate this question:
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- 4.
4. Classifying content in social media happens through an activity such as __________.
- A.
Alphabetizing
- B.
tagging
- C.
Mapping
- D.
Line up
Correct Answer
B. taggingExplanation
Classifying content in social media happens through an activity such as tagging. Tagging involves adding descriptive keywords or labels to content, making it easier to categorize and search for specific topics or themes. By tagging content, users can organize and group similar posts together, allowing for more efficient navigation and discovery of relevant information.Rate this question:
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- 5.
5. __________ was one of the first uses of the Internet and is still the most popular use, accounting for most of the traffic on the Internet.
- A.
Chat rooms
- B.
Blogs
- C.
Email
- D.
None of the above
Correct Answer
C. EmailExplanation
Email was one of the first uses of the Internet and is still the most popular use, accounting for most of the traffic on the Internet. This is because email allows users to send and receive messages and files electronically, making communication faster and more efficient. It is widely used for personal and professional purposes, making it the most popular use of the Internet.Rate this question:
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- 6.
What makes discussion boards a vital form of mass communication on the Internet?
- A.
Their formats and asynchronous nature.
- B.
Open Source Movement
- C.
None of the above
Correct Answer
A. Their formats and asynchronous nature.Explanation
Discussion boards are a vital form of mass communication on the Internet because of their formats and asynchronous nature. The format of discussion boards allows for multiple participants to engage in conversations, share ideas, and exchange information. This fosters a sense of community and collaboration. Additionally, the asynchronous nature of discussion boards means that participants can contribute at their own convenience, without the need for real-time interaction. This flexibility allows for a wider range of individuals to participate and contribute to the discussions, making it a vital form of mass communication on the Internet.Rate this question:
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- 7.
Which is a key feature of the open-source movement
- A.
Certain criteria must be met before users can access the information
- B.
Information is freely available to anyone so everyone can share in the benefits.
- C.
Nformation is freely available but users are required to contribute either monetarily or technologically.
- D.
None of the above
Correct Answer
B. Information is freely available to anyone so everyone can share in the benefits.Explanation
The key feature of the open-source movement is that information is freely available to anyone so everyone can share in the benefits. This means that the source code, software, or any other form of information is accessible to anyone without any restrictions or limitations. This promotes collaboration, innovation, and the ability for individuals to customize and improve upon the existing information.Rate this question:
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- 8.
In social media, what forms of marketing have become important for advertisers?
- A.
Word of mouth marketing
- B.
Word of press
- C.
Blogging
Correct Answer
A. Word of mouth marketingExplanation
Word of mouth marketing has become important for advertisers in social media because it relies on individuals sharing positive experiences and recommendations with their network of friends and followers. This form of marketing is highly effective as it leverages the trust and influence of personal connections, leading to increased brand awareness, credibility, and customer engagement. With the rise of social media platforms, word of mouth marketing has gained even more significance as people can easily share their opinions and experiences with a large audience, amplifying the reach and impact of advertising messages.Rate this question:
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- 9.
Media users today are accurately described as passive consumers because most tend to accept information and media content as presented. True or False?
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Media users today are not accurately described as passive consumers because they do not simply accept information and media content as presented. With the rise of social media and online platforms, users have become more active in seeking out and engaging with various sources of information. They are more critical and discerning in evaluating the credibility and reliability of media content. Additionally, users now have the ability to create and share their own content, further challenging the notion of passivity. Therefore, the statement that media users today are accurately described as passive consumers is false.Rate this question:
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- 10.
A lurker on discussion boards and Web forums is a person who posts irrelevant or inflammatory messages. True or False?
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement is false. A lurker on discussion boards and Web forums is actually a person who reads or observes the conversations without actively participating or posting messages. They do not engage in posting irrelevant or inflammatory messages.Rate this question:
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- 11.
In considering journalism ethics, which of the following is specifically forbidden by federal law?
- A.
Prohibits the media or anyone else from intentionally intercepting or attempting to intercept,
- B.
Anyone’s communication by wire, oral or electronic means.
- C.
None of the above
Correct Answer(s)
A. Prohibits the media or anyone else from intentionally intercepting or attempting to intercept,
B. Anyone’s communication by wire, oral or electronic means.Explanation
The correct answer states that federal law specifically forbids the media or anyone else from intentionally intercepting or attempting to intercept anyone's communication by wire, oral or electronic means. This means that it is illegal for journalists or anyone else to eavesdrop on or intercept someone's private communication without their consent. This is an important ethical principle in journalism as it respects individuals' right to privacy and protects them from unauthorized surveillance.Rate this question:
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- 12.
For broadcast televisions or radio stations, the FCC makes what requirements to record telephone conversations?
- A.
Old broadcast
- B.
Radios and televisions stations era news the licenses of existing stations, ( Allocated new broadcast)
- C.
Ensuring that each licenses is complying with the law and mandated by congress.
- D.
None of the above
Correct Answer(s)
B. Radios and televisions stations era news the licenses of existing stations, ( Allocated new broadcast)
C. Ensuring that each licenses is complying with the law and mandated by congress. -
- 13.
What organization spurred the notion of the “impartiality of news” or objectivity?
- A.
Emergence of the newswire service in the 1840 publishers
- B.
New York newspaper organized the Associated Press to take advantage of the capabilities of the telegraph as high speed communication
- C.
None of the above
- D.
Impartiality of news.
Correct Answer(s)
A. Emergence of the newswire service in the 1840 publishers
B. New York newspaper organized the Associated Press to take advantage of the capabilities of the telegraph as high speed communication -
- 14.
Who was Ida B. Wells ( Lynching Activist)
Correct Answer(s)
African American journalist in the late 19th century who wrote and fought against racism and black lynching.Explanation
Ida B. Wells was an African American journalist in the late 19th century who actively wrote and fought against racism and black lynching. She used her platform to expose the brutalities of lynching and advocated for civil rights and equality for African Americans. Through her investigative journalism and powerful writings, Wells played a crucial role in raising awareness about the horrors of lynching and promoting social justice. Her activism and determination made her a prominent figure in the fight against racial discrimination during her time.Rate this question:
- 15.
What is yellow journalism
- A.
Style of journalism in which stories we sensationalized and often partly or wholly made up in order to be dramatic.
- B.
Describing a sensational stle of a newspaper of Pulitzer, and his competition, hearst
- C.
None of the above
- D.
All of the above
Correct Answer(s)
A. Style of journalism in which stories we sensationalized and often partly or wholly made up in order to be dramatic.
B. Describing a sensational stle of a newspaper of Pulitzer, and his competition, hearst
D. All of the aboveExplanation
The correct answer is "style of journalism in which stories were sensationalized and often partly or wholly made up in order to be dramatic." This explanation accurately describes yellow journalism as a type of journalism that exaggerated or fabricated stories for the purpose of attracting attention and increasing sales. It also mentions the involvement of newspaper publishers like Pulitzer and Hearst, who were known for their sensational reporting. The option "all of the above" is incorrect as it does not encompass the specific characteristics of yellow journalism.Rate this question:
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- 16.
The types of journalism are
- A.
Public, Citizen, Alternative
- B.
Alternative, social
- C.
Public, Citizen, Alternative, International Perspective
- D.
International Perspective, branding
Correct Answer
C. Public, Citizen, Alternative, International PerspectiveExplanation
The correct answer is Public, Citizen, Alternative, International Perspective. These types of journalism refer to different approaches and perspectives in reporting news. Public journalism focuses on engaging and involving the public in the news-making process. Citizen journalism involves ordinary individuals reporting news and sharing information through social media or other platforms. Alternative journalism aims to provide alternative viewpoints and challenge mainstream narratives. International perspective journalism focuses on reporting news from a global or cross-cultural perspective.Rate this question:
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- 17.
What are the three main functions of mass communications in which journalism plays an important part?
- A.
Surveillance, Correlation, public
- B.
Surveillance, Correlation, Cultural transmission
Correct Answer
B. Surveillance, Correlation, Cultural transmissionExplanation
Mass communications, including journalism, serve three main functions: surveillance, correlation, and cultural transmission. Surveillance refers to the role of journalism in gathering and disseminating information to the public, keeping them informed about events and issues. Correlation involves the analysis and interpretation of information, providing context and understanding to the audience. Cultural transmission refers to the role of journalism in transmitting cultural values, norms, and ideas, shaping public opinion and influencing societal discourse.Rate this question:
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- 18.
18. How do media organizations assure that news coverage is not influenced by business decisions or advertisers who threaten to withdraw business over coverage of an issue?
Correct Answer
not sure - 19.
The goal of objectivity in journalism has been replaced by __________.
- A.
The concepts of families and balance
- B.
Jounalism and families concept
- C.
The concepts of families and imbalance
Correct Answer
A. The concepts of families and balanceExplanation
The goal of objectivity in journalism has been replaced by the concepts of families and balance. This suggests that journalism now focuses on portraying a balanced view of news and information, taking into consideration the perspectives and needs of different families and their diverse backgrounds. It implies that journalists strive to present a fair and unbiased representation of events, while also considering the impact and relevance to different family units in society.Rate this question:
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- 20.
The growing influence of the digital media diminishes the importance placed on writing skills and the forms of journalism.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement suggests that the growing influence of digital media reduces the significance of writing skills and traditional forms of journalism. However, this answer is incorrect because the growing influence of digital media actually increases the importance of writing skills. In the digital age, where information is constantly being shared and consumed online, the ability to write effectively and create engaging content is crucial. Additionally, while digital media may have introduced new forms of journalism, traditional forms still hold value and continue to be practiced alongside digital journalism.Rate this question:
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- 21.
Being able to tell a story that utilizes multimedia, hyperlinks, and other forms of interaction in an appropriate way will be what separates good journalists from hacks.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement suggests that the ability to tell a story using multimedia, hyperlinks, and other forms of interaction is what distinguishes good journalists from hacks. However, this is not necessarily true as while these skills can enhance storytelling, they are not the sole determining factor. Good journalists are distinguished by their accuracy, integrity, research skills, ability to ask critical questions, and their commitment to unbiased reporting. Multimedia and interactivity are important tools, but they do not define the quality of a journalist. Therefore, the correct answer is false.Rate this question:
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- 22.
Before the penny press and mass distribution of newspapers, journalism was defined by the amount of information staffers could glean on street corners talking with pedestrians.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Before the penny press and mass distribution of newspapers, journalism was not defined by the amount of information staffers could glean on street corners talking with pedestrians. This statement implies that the defining factors of journalism were different before the advent of mass distribution of newspapers.Rate this question:
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- 23.
The general manager decides which stories are most important and where they will be placed in the newspaper or newscasts.
- A.
True ( Does not depend on factor)
- B.
False ( Depends on factor)
Correct Answer
B. False ( Depends on factor)Explanation
The general manager's decision on which stories are most important and where they will be placed in the newspaper or newscasts depends on various factors. These factors may include the relevance and significance of the story, the target audience, current events, and editorial considerations. Therefore, the decision is not solely based on the general manager's personal preference, but rather on a combination of factors that influence the news selection and placement process.Rate this question:
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- 24.
Video games are hugely popular in the United States and are not always used for fun and games. Which of the following uses does NOT belong?
- A.
Addicted to video games
- B.
Neglect of family and friends
- C.
Problems with school or jobs
- D.
Students get distracted way too much
Correct Answer(s)
A. Addicted to video games
B. Neglect of family and friends
C. Problems with school or jobsExplanation
The given answer choices all describe negative consequences of playing video games. They all belong to the category of potential issues that can arise from excessive gaming.Rate this question:
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- 25.
Who is NOT one of Hollywood's legendary movie moguls?
- A.
Marcus Loew
- B.
Martin Scorsese
- C.
Louise B. Mayer
- D.
Samuel Goldwyn
- E.
The Warner Brothers
Correct Answer
B. Martin ScorseseExplanation
Martin Scorsese is not one of Hollywood's legendary movie moguls because he is primarily known as a film director, producer, and screenwriter, rather than a powerful figure in the film industry who controlled major studios or had a significant impact on the business side of filmmaking. While Scorsese has made many critically acclaimed and influential films, he is not typically considered a mogul in the same vein as figures like Marcus Loew, Louise B. Mayer, Samuel Goldwyn, or the Warner Brothers, who were known for their influential roles in shaping the Hollywood film industry.Rate this question:
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- 26.
Besides entertaining, as its name suggests, what are other functions of entertainment?
- A.
Mobilization and cultural transmission
- B.
Cultural transmission
- C.
Mobilization and social transmission
Correct Answer
A. Mobilization and cultural transmissionExplanation
Entertainment serves as a means of mobilization by bringing people together and creating a sense of unity and common experience. It also plays a role in cultural transmission by showcasing and preserving cultural traditions, values, and beliefs through various forms of art, music, and storytelling. Additionally, entertainment can educate and inform audiences about different cultures, social issues, and historical events, contributing to a broader understanding and appreciation of diversity.Rate this question:
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- 27.
New forms of entertainment include MMORPGs, which stands for __________.
- A.
Massively Multi-player Online Role Playing Game
- B.
Massively Molt Online Role Player Game
Correct Answer
A. Massively Multi-player Online Role Playing GameExplanation
MMORPGs stands for Massively Multi-player Online Role Playing Game. This type of entertainment involves multiple players participating in a virtual world and assuming the roles of characters in the game. The term "massively" refers to the large number of players who can interact with each other simultaneously, "multi-player" indicates that it is a multiplayer game, "online" means that it is played over the internet, and "role-playing" refers to the players taking on the roles of fictional characters in the game.Rate this question:
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- 28.
The first decade of television programming is often referred to as __________.
- A.
Golden age of television Many successful programs that were produced there.
- B.
Many unsuccessful programs
Correct Answer
A. Golden age of television Many successful programs that were produced there.Explanation
The first decade of television programming is often referred to as the Golden Age of television because during this time, many successful programs were produced. This period is considered a milestone in television history as it saw the emergence of iconic shows and the establishment of television as a major form of entertainment. The term "Golden Age" signifies the high quality and cultural significance of the programs that were created during this time.Rate this question:
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- 29.
Which of the following is an enduring television programming type that switched from radio to television?
- A.
The Brad Programing
- B.
The broadway
- C.
Hollywood studios
- D.
Toast of the town
- E.
I love lucy
- F.
All of the above
Correct Answer
F. All of the aboveExplanation
All of the above options - The Brad Programing, The Broadway, Hollywood studios, Toast of the Town, and I Love Lucy - are enduring television programming types that switched from radio to television. This means that these shows were originally broadcasted on the radio and then transitioned to television, becoming successful and long-lasting television programs.Rate this question:
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- 30.
The soap opera genre got its name from __________.
- A.
The principal advertiser were soap and the other household products. The principal advertiser were soap and the other household products. The principal advertiser were soap and the other household products.
- B.
Products such as shampoo, soap
- C.
All of the above
Correct Answer
A. The principal advertiser were soap and the other household products. The principal advertiser were soap and the other household products. The principal advertiser were soap and the other household products.Explanation
The soap opera genre got its name from the fact that the principal advertisers were soap and other household products. This means that the genre was named after the advertisements that were commonly featured during the shows, which promoted soap and other household items.Rate this question:
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- 31.
Which soap began on radio in 1937, was on television beginning in 1952, and stopped airing in 2009?
- A.
Guiding light
- B.
Misguidance light
Correct Answer
A. Guiding lightExplanation
The correct answer is Guiding Light. Guiding Light is a soap opera that started on radio in 1937 and transitioned to television in 1952. It aired for a long time until it stopped airing in 2009.Rate this question:
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- 32.
Who is Berry Gordy Jr.?
- A.
Started a record company; Motown Record Company
- B.
Was a musician but as the write of successful son recorded by Jack Wilson
- C.
Received a few profits.
- D.
None of the above
Correct Answer(s)
A. Started a record company; Motown Record Company
B. Was a musician but as the write of successful son recorded by Jack Wilson
C. Received a few profits.Explanation
Berry Gordy Jr. is a person who started a record company called Motown Record Company. He was also a musician and wrote a successful song recorded by Jack Wilson. As a result, he received a few profits.Rate this question:
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- 33.
The Greek philosophers lived during a time when which three classical areas of learning were required for any educated person?
- A.
Logic, grammar and rhetoric
- B.
Rhetoric only
- C.
Logic, grammar only
Correct Answer
A. Logic, grammar and rhetoricExplanation
During the time of the Greek philosophers, being educated meant having knowledge in three classical areas of learning: logic, grammar, and rhetoric. Logic refers to the ability to reason and think critically, grammar involves understanding and using language effectively, and rhetoric focuses on persuasive communication and public speaking. These three areas were considered essential for any educated person during that time.Rate this question:
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- 34.
Media organizations determine how much they can charge advertisers for space in their publication or air time on their station based on the audience reached or delivered to the advertiser. Which of the following is NOT true?
Correct Answer
not sureExplanation
The given question asks for a statement that is NOT true regarding how media organizations determine their advertising charges based on audience reach. However, the answer provided, "not sure," does not provide any information or statement that is false. Therefore, an explanation cannot be generated as the answer is incomplete and does not provide any relevant information to analyze.Rate this question:
- 35.
What is an infomercial?
Correct Answer
paid programingExplanation
An infomercial is a form of paid programming that is designed to promote and sell a product or service. It typically takes the form of a long-form television advertisement that provides detailed information about the product or service, often including demonstrations, testimonials, and special offers. Infomercials are commonly aired during off-peak hours when advertising rates are lower, and they are often associated with products such as kitchen appliances, exercise equipment, and beauty products.Rate this question:
- 36.
In a digital world, what is a cookie?
Correct Answer
information stored in your local hard drive, computers is able to recognize when a person visits the website again.Explanation
A cookie is a small piece of information that is stored on a user's local hard drive by a website. This information allows the website to recognize the user when they visit again, enabling personalized experiences and remembering user preferences.Rate this question:
- 37.
What are the two main types of pop-up ads? ( Tradional)
Correct Answer
Interstitial, superstitialExplanation
The two main types of pop-up ads are interstitial and superstitial. Interstitial ads are full-screen ads that appear in between content, often with a countdown timer before they can be closed. Superstitial ads are also full-screen ads but they are typically displayed as a separate window or layer on top of the current page, allowing the user to continue interacting with the original content. These types of ads are commonly used in online advertising to capture the user's attention and deliver promotional messages.Rate this question:
- 38.
In 2008, newspapers and business to business suffered the greatest lost in advertising revenues. Which were the only two media that reported gains?
Correct Answer
Cable tv, and Hispanic cable tvExplanation
In 2008, newspapers and business to business experienced a significant decline in advertising revenues. However, the only two media that reported gains during this period were cable TV and Hispanic cable TV. This suggests that these two forms of media were able to attract advertisers and generate increased revenue, possibly due to their ability to reach a wide audience or target specific demographics effectively.Rate this question:
- 39.
Ethical issues in advertising include __________.
- A.
False of deceptive advertising
- B.
True of deceptive advertising
Correct Answer
A. False of deceptive advertisingExplanation
Ethical issues in advertising include false or deceptive advertising. This means that advertising that is misleading, dishonest, or exaggerates the benefits or features of a product or service is considered unethical. False or deceptive advertising can harm consumers by leading them to make decisions based on false information, and it can also harm competitors by creating an unfair advantage. Ethical advertising should be truthful, transparent, and provide accurate information to consumers.Rate this question:
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- 40.
To obtain media coverage, public relations professionals use several important tools, such as (events)
Correct Answer
Pseuda EventsExplanation
Public relations professionals use pseuda events as an important tool to obtain media coverage. Pseuda events are staged events or situations that are specifically designed to attract media attention and generate publicity. These events are often planned and orchestrated by PR professionals to create news or stories that will capture the interest of journalists and the public. By organizing pseuda events, PR professionals can effectively control the narrative and promote their clients or organizations through media coverage.Rate this question:
- 41.
Ethical issues in public relations would NOT include which of the following?
- A.
Not hiring an assassin to silence.
- B.
Includes lying by omission or giving a misleading impression
- C.
Protecting the privacy rights of client’s safe guarding their confidential information.
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
The correct answer is "all of the above." This means that all of the options mentioned, including not hiring an assassin to silence, lying by omission or giving a misleading impression, and protecting the privacy rights of clients and safeguarding their confidential information, are not considered ethical issues in public relations.Rate this question:
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- 42.
Advertising in a digital world would include all but which of the following? (mano)
Correct Answer
hand billsExplanation
Advertising in a digital world includes various forms of online advertising such as display ads, search engine marketing, social media ads, video ads, and email marketing. Hand bills, on the other hand, are physical printed materials that are distributed in person or through mail. They do not fall under the category of digital advertising as they are not part of the online realm.Rate this question:
- 43.
Advertising has not reaped great profits on the Web because __________.
- A.
Technology allows for greater accountability of response rates to advertisements.
- B.
Technology does not allows for greater accountability of response rates to advertisements.
- C.
None of the above
Correct Answer
A. Technology allows for greater accountability of response rates to advertisements.Explanation
The reason why advertising has not reaped great profits on the Web is because technology allows for greater accountability of response rates to advertisements. This means that with the advancements in technology, advertisers are now able to track and measure the effectiveness of their online advertisements more accurately. This accountability allows advertisers to make data-driven decisions and optimize their campaigns for better results. As a result, the profitability of online advertising has been impacted positively by technology's ability to provide greater accountability.Rate this question:
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- 44.
In a digital, networked world, almost anyone with the desire can distribute information cheaply.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
In today's digital age, the internet and networking technologies have made it possible for individuals to easily and affordably distribute information. With the click of a button, people can share news, articles, videos, and other forms of content with a global audience. Social media platforms, websites, and online publishing tools have made it accessible for anyone who has the desire to disseminate information widely. This widespread distribution of information has democratized the flow of knowledge and empowered individuals to have a voice in the digital world.Rate this question:
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- 45.
Advertising and public relations represent two types of strategic communications. True or False.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Advertising and public relations are indeed two types of strategic communications. Advertising involves paid promotion of products or services through various media channels to reach a wide audience. On the other hand, public relations focuses on managing the reputation and relationships of an organization through various communication strategies, such as media relations, community engagement, and crisis management. Both advertising and public relations play crucial roles in promoting and maintaining a positive image for businesses and organizations.Rate this question:
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- 46.
The media donate time or space to organizations that want to provide advertising-like messages, known as public service announcements, about a worthy project that benefits the public.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true because media outlets often donate their time or space to organizations that want to promote public service announcements. These announcements are advertising-like messages that aim to raise awareness about a worthy project that benefits the public. This practice is common in the media industry as a way to support and give back to the community.Rate this question:
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- 47.
Outdoor advertising includes billboards, store signs, posters on public transportation, wearing brand-name clothing, and painting a slogan on your stomach.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true because outdoor advertising refers to various forms of advertising that take place outside of a building or enclosed space. This can include billboards, store signs, posters on public transportation, and even unconventional methods like wearing brand-name clothing or painting a slogan on your stomach. Therefore, all the examples mentioned in the statement are valid forms of outdoor advertising.Rate this question:
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- 48.
Advertising provides 70 percent or more of the revenue for commercial media organizations.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Advertising provides a significant portion of the revenue for commercial media organizations, contributing 70 percent or more. This suggests that the majority of funding for these organizations comes from advertising. This is a common practice in the media industry, where companies rely on advertising to generate revenue and support their operations.Rate this question:
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- 49.
When you and your friends talk about the news of the day, what role has media played?
- A.
News
- B.
Not sure
- C.
None of the above
Correct Answer
A. NewsExplanation
The media plays a significant role when you and your friends talk about the news of the day. It is through the media that you receive information about current events and news stories. The media acts as a source of news, providing you with the necessary information to discuss and form opinions on various topics. Without the media, you and your friends would not have access to the news and would not be able to engage in meaningful discussions about current events.Rate this question:
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- 50.
The information society, a phrase used to describe a new era that breaks drastically from the industrial society, is also known as __________.
- A.
The post industrial society, network, knowledge
- B.
The present industrial society, knowledge
- C.
Both
Correct Answer
A. The post industrial society, network, knowledgeExplanation
The correct answer is "The post industrial society, network, knowledge". This answer accurately reflects the concept of the information society, which is characterized by a shift away from the industrial society and the rise of networks and knowledge as key components. The term "post industrial society" refers to the transition from an economy based on manufacturing to one based on services and information. The mention of "network" emphasizes the interconnectedness and communication facilitated by technology in the information society. Finally, "knowledge" highlights the importance of information and knowledge creation and dissemination in this new era.Rate this question:
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