Consumer Behaviour
This is the consumer behaviour quiz
- 1.
The Consumer Decision Process Model is also known as the
- A.
Eagle Kollat & Miniard (EKB) Model
- B.
Engine, Kollat & Blackwell (EKB) Model
- C.
Engell, Kollat & Blackwell (EKB) Model
- D.
Engell, Korrat & Blackwell (EKB) Model
- E.
None of These
Correct Answer
C. Engell, Kollat & Blackwell (EKB) Model -
- 2.
The following is the Correct Sequence of the Steps of the CDP Process
- A.
Pre Purchase Evaluation, Need Recognition, Consumption Purchase
- B.
Need Recognition, Pre Purchase Evaluation, Purchase, Consumption
- C.
Pre Purchase Evaluation, Need Recognition, Consumption Divestment
- D.
Need Recognition, Purchase, Post Consumption Evaluation, Consumption
- E.
None of the Above
Correct Answer
B. Need Recognition, Pre Purchase Evaluation, Purchase, Consumption -
- 3.
Which of the Following is a type of Decision Making on the basis of time?
- A.
Limited Problem Solving
- B.
Variety Seeking Purchase
- C.
Brand Loyalty
- D.
Impulse Purchase
- E.
All of the Above
Correct Answer
A. Limited Problem Solving -
- 4.
Which of the following is not a part of non-compensatory strategy?
- A.
Lexicographical Ordering
- B.
Elimination by Aspect Strategy
- C.
Conjunctive Strategy
- D.
Weighted Additives
- E.
None of the above
Correct Answer
D. Weighted Additives -
- 5.
Which of the following is not spent by consumers in Purchase?
- A.
Social Obligated Time
- B.
Cognitive Budget
- C.
Money Budget
- D.
Services Offered
- E.
Discretionary Time
Correct Answer
D. Services Offered -
- 6.
"Shyam uses his family car to transport goods to the market". Which of the following consumption category would this type of product consumption would fall under?
- A.
Straight Consumption
- B.
Modified Consumption
- C.
Ingredient Consumption
- D.
Innovative Consumption
- E.
None of the Above
Correct Answer
B. Modified Consumption -
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-
Current Version
-
Jan 04, 2013Quiz Edited by
ProProfs Editorial Team -
Aug 26, 2009Quiz Created by
Rohitvishalkumar
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