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This type of exam is multiple choice.

Questions and Answers

1.

This type of marketing activity examines what products or services are already available, what they cost, what features they include, and why consumers like them.
- A.
  
  Consumer research
- B.
  
  Product research and development
- C.
  
  Analysis of competition
- D.
  
  Social analysis
Correct Answer
C. Analysis of competition
2.

What type of marketing methods when a business sells an individual or group the right to sell a product or service in a given area.
- A.
  
  Distribution through distributors then to retailers
- B.
  
  Franchising
- C.
  
  Wholesaling
- D.
  
  Direct selling
Correct Answer
B. Franchising
3.

The difference between the cost of an item and how much it is sold for.
- A.
  
  Suggested retail price
- B.
  
  Discounted price
- C.
  
  Markdown
- D.
  
  Markup
Correct Answer
D. Markup
4.

A type of need that involves status and recognition.
- A.
  
  Esteem
- B.
  
  Love
- C.
  
  Self-actualization
- D.
  
  Safety
Correct Answer
A. Esteem
5.

Another way to keep a business in the public eye, large companies sometimes provide financial support for an event such as tennis tournacment, football game, a concert, even charitable event and so on.
- A.
  
  Public relation
- B.
  
  Advertising
- C.
  
  Sponsorship
- D.
  
  Social analysis
Correct Answer
C. Sponsorship
6.

If businesses are to succeed, they must be aware of the needs of consumers, be willing to meet the needs, and be able to inform customers of the availability of their product of service. what do you call all these acitivity when taken together.
- A.
  
  Market segmentation
- B.
  
  Micromarketing
- C.
  
  Mass marketing
- D.
  
  Marketing
Correct Answer
D. Marketing
7.

The stage in product life cycle wherein there's sharp fall in sales volume while profit curve becomes almost flat or horizontal.
- A.
  
  Decline
- B.
  
  Maturity
- C.
  
  Introduction
- D.
  
  Growth
Correct Answer
A. Decline
8.

An extension of market segmentation to even smaller groups of consumers.
- A.
  
  Distribution
- B.
  
  Micromarketing
- C.
  
  Market segmentation
- D.
  
  Mass marketing
Correct Answer
B. Micromarketing
9.

What do you call the neeed to be fulfilled basing from Maslow's hierarchy of needs.
- A.
  
  Esteem
- B.
  
  Basic needs
- C.
  
  Love
- D.
  
  Self-actualization
Correct Answer
D. Self-actualization
10.

It refers to the number of prospective buyers, the presence of competitors, and the prices and quality of goods and services.
- A.
  
  Population
- B.
  
  Markets
- C.
  
  Segment
- D.
  
  Demographics
Correct Answer
B. Markets
11.

The way the business relates to customers after the completion of the sale.
- A.
  
  Warranty
- B.
  
  Feedbacking
- C.
  
  Customer service
- D.
  
  Guaranty
Correct Answer
C. Customer service
12.

It is a kind of protection given to consumers from the seller. It is only relevant to repairing of goods.
- A.
  
  Warranty
- B.
  
  Guaranty
- C.
  
  Customer's right
- D.
  
  Insurance
Correct Answer
A. Warranty
13.

The least recognized marketing function that means how products are actually made available to consumers.
- A.
  
  Marketing
- B.
  
  Distribution
- C.
  
  Advertising
- D.
  
  Merchandising
Correct Answer
B. Distribution
14.

The creation of new products or services that are consistent with the mission of the business.
- A.
  
  Product and research development
- B.
  
  Invention
- C.
  
  Segmentation
- D.
  
  Diversification
Correct Answer
A. Product and research development
15.

This kind of marketing activity is concerned of the configuration or form of the products.
- A.
  
  Pricing promotion
- B.
  
  Merchandising
- C.
  
  Developing packaging
- D.
  
  Product research and development
Correct Answer
C. Developing packaging

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Current Version
Sep 19, 2017

Quiz Edited by
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Aug 13, 2015

Quiz Created by
Louhoff6

CompTIA Test

This type of marketing activity examines what products or services are already available, what they cost, what features they include, and why consumers like them.

What type of marketing methods when a business sells an individual or group the right to sell a product or service in a given area.

The difference between the cost of an item and how much it is sold for.

A type of need that involves status and recognition.

Another way to keep a business in the public eye, large companies sometimes provide financial support for an event such as tennis tournacment, football game, a concert, even charitable event and so on.

If businesses are to succeed, they must be aware of the needs of consumers, be willing to meet the needs, and be able to inform customers of the availability of their product of service. what do you call all these acitivity when taken together.

The stage in product life cycle wherein there's sharp fall in sales volume while profit curve becomes almost flat or horizontal.

An extension of market segmentation to even smaller groups of consumers.

What do you call the neeed to be fulfilled basing from Maslow's hierarchy of needs.

It refers to the number of prospective buyers, the presence of competitors, and the prices and quality of goods and services.

The way the business relates to customers after the completion of the sale.

It is a kind of protection given to consumers from the seller. It is only relevant to repairing of goods.

The least recognized marketing function that means how products are actually made available to consumers.

The creation of new products or services that are consistent with the mission of the business.

This kind of marketing activity is concerned of the configuration or form of the products.