CompTIA Test
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This type of exam is multiple choice.
- 1.This type of marketing activity examines what products or services are already available, what they cost, what features they include, and why consumers like them.
- A.
Consumer research
- B.
Product research and development
- C.
Analysis of competition
- D.
Social analysis
- 2.What type of marketing methods when a business sells an individual or group the right to sell a product or service in a given area.
- A.
Distribution through distributors then to retailers
- B.
Franchising
- C.
Wholesaling
- D.
Direct selling
- 3.The difference between the cost of an item and how much it is sold for.
- A.
Suggested retail price
- B.
Discounted price
- C.
Markdown
- D.
Markup
- 4.A type of need that involves status and recognition.
- A.
Esteem
- B.
Love
- C.
Self-actualization
- D.
Safety
- 5.Another way to keep a business in the public eye, large companies sometimes provide financial support for an event such as tennis tournacment, football game, a concert, even charitable event and so on.
- A.
Public relation
- B.
Advertising
- C.
Sponsorship
- D.
Social analysis
- 6.If businesses are to succeed, they must be aware of the needs of consumers, be willing to meet the needs, and be able to inform customers of the availability of their product of service. what do you call all these acitivity when taken together.
- A.
Market segmentation
- B.
Micromarketing
- C.
Mass marketing
- D.
Marketing
- 7.The stage in product life cycle wherein there's sharp fall in sales volume while profit curve becomes almost flat or horizontal.
- A.
Decline
- B.
Maturity
- C.
Introduction
- D.
Growth
- 8.An extension of market segmentation to even smaller groups of consumers.
- A.
Distribution
- B.
Micromarketing
- C.
Market segmentation
- D.
Mass marketing
- 9.What do you call the neeed to be fulfilled basing from Maslow's hierarchy of needs.
- A.
Esteem
- B.
Basic needs
- C.
Love
- D.
Self-actualization
- 10.It refers to the number of prospective buyers, the presence of competitors, and the prices and quality of goods and services.
- A.
Population
- B.
Markets
- C.
Segment
- D.
Demographics
- 11.The way the business relates to customers after the completion of the sale.
- A.
Warranty
- B.
Feedbacking
- C.
Customer service
- D.
Guaranty
- 12.It is a kind of protection given to consumers from the seller. It is only relevant to repairing of goods.
- A.
Warranty
- B.
Guaranty
- C.
Customer's right
- D.
Insurance
- 13.The least recognized marketing function that means how products are actually made available to consumers.
- A.
Marketing
- B.
Distribution
- C.
Advertising
- D.
Merchandising
- 14.The creation of new products or services that are consistent with the mission of the business.
- A.
Product and research development
- B.
Invention
- C.
Segmentation
- D.
Diversification
- 15.This kind of marketing activity is concerned of the configuration or form of the products.
- A.
Pricing promotion
- B.
Merchandising
- C.
Developing packaging
- D.
Product research and development
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