Communication Theories

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A quiz on communication theories: Bullet, Uses and Gratifications, Reinforcement, Agenda Setting Function, Cultivation theories plus a little bit on Postmodernism.

Questions and Answers

1.

The Bullet Theory is a linear theory.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
2.

What's another name for the Bullet Theory?
- A.
  
  Hammer Theory
- B.
  
  MC Hammer Theory
- C.
  
  Hypodermic Needle Theory
Correct Answer
C. Hypodermic Needle Theory
3.

Media producers use theories to create their work.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
We use theories to understand the work of media producers.

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4.

Reinforcement theory says texts and audiences are active.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
5.

The main notion of Agenda Setting Function Theory is that the media can't tell us what to think, but it can tell us what to think about.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
6.

Part of Cultivation Theory says that the media can cultivate a "mean world" syndrome in long-term TV viewers.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
7.

A Postmodernist will argue:
- A.
  
  Each media text has one meaning.
- B.
  
  Media texts have multiple meanings.
- C.
  
  A square has three sides.
Correct Answer
B. Media texts have multiple meanings.
8.

Jacques Derrida is seen as the "Father of Deconstructivism."
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
9.

Mass media communication theories started with the Frankfurt School.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True
10.

Postmodernism emerged at the end of World War Two.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

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Current Version
Jan 29, 2013

Quiz Edited by
ProProfs Editorial Team
Aug 24, 2011

Quiz Created by
Jonno1703

Communication Theories

The Bullet Theory is a linear theory.

What's another name for the Bullet Theory?

Media producers use theories to create their work.

Reinforcement theory says texts and audiences are active.

The main notion of Agenda Setting Function Theory is that the media can't tell us what to think, but it can tell us what to think about.

Part of Cultivation Theory says that the media can cultivate a "mean world" syndrome in long-term TV viewers.

A Postmodernist will argue:

Jacques Derrida is seen as the "Father of Deconstructivism."

Mass media communication theories started with the Frankfurt School.

Postmodernism emerged at the end of World War Two.