Com 275 Final Exam

67 Questions | Total Attempts: 125

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Com 275 Final Exam

Questions and Answers
  • 1. 
    There is a strong linkage between ______ and media use. 
    • A. 

      Alcohol

    • B. 

      Prescription Drugs

    • C. 

      Tobacco

    • D. 

      Marijuana

  • 2. 
    Which of the following statements is true?
    • A. 

      Health related info is one of the number one searched items on google, therefore, the info is commonly correct and often checked.

    • B. 

      Health related info is one of the number one searched items on google, however, the info is not often checked and is not 100% accurate.

    • C. 

      Health related info is not often searched on google, therefore, the info is commonly correct and often checked.

    • D. 

      Health related info is not often searched on google, therefore the info is not often checked and is not 100% accurate.

  • 3. 
    Which of the following is not an element of a health campaign? 
    • A. 

      A large, well-defined audience

    • B. 

      Non-commercial benefits for either end

    • C. 

      Seeks to benefit the community

    • D. 

      Commonly implemented to enhance a companies image

  • 4. 
    The Risk-Learning Model of health campaigns includes messages that include ________ and _________.
    • A. 

      New info about health risks; medication that helps in prevention

    • B. 

      New info about health risks; the likelihood of getting said health risk

    • C. 

      New info about health risks; behaviors that help to reduce the chance of getting said health risk

    • D. 

      New info about health risks; the steps to take once you have been diagnosed

  • 5. 
    Which of the following is NOT one of the four types of messages that increase self-protective behavior under the Risk-Learning Model?
    • A. 

      Severity

    • B. 

      Vulnerability

    • C. 

      Health efficiency

    • D. 

      Self efficiency

    • E. 

      Response efficiency

  • 6. 
    Which of the following is NOT a reason for why campaigns fail?
    • A. 

      Audience selective attention

    • B. 

      Barriers to audiences perceptions

    • C. 

      Underestimation of audience participation

    • D. 

      Unsophisticated audience targeting techniques

    • E. 

      Lack of clear criteria for success

  • 7. 
    Which of the following is NOT an element of a successful campaign? 
    • A. 

      Understand communication campaign history

    • B. 

      Apply + extend communication theory

    • C. 

      Understand conflicting campaign components

    • D. 

      Evaluate results

    • E. 

      Analyze and Understand your audiences

  • 8. 
    When studying the research projects involved with measuring violent content, which two were the best known projects?
    • A. 

      Message System Analysis, National TV Violence Study

    • B. 

      Message System Analysis, National TV Committee Analysis

    • C. 

      TV Message and Content Study, National TV Violence Study

    • D. 

      TV Message and Content Study, National TV Committee Analysis

  • 9. 
    Who conducted the Message System Analysis research project?
    • A. 

      Kruhel

    • B. 

      Gerber

    • C. 

      Greenburg

    • D. 

      Luden

    • E. 

      Bushnell

  • 10. 
    Out of the following, what did the Message System Analysis research study not record?
    • A. 

      Number of violent acts

    • B. 

      Time of the day the violent acts occurred

    • C. 

      Demographics of victims

    • D. 

      Perpetrators

  • 11. 
    The National TV Violence Study believes that there are certain elements of media that are of high risk. Which of the following is NOT one of the elements of high risk content?
    • A. 

      Attractive role model

    • B. 

      Violence goes unpunished

    • C. 

      Violence realistic

    • D. 

      Violent perpetrator "gets the girl"

    • E. 

      Minimal consequences to victims

  • 12. 
    There are 3 levels of impact of Media Violence. Which of the following are NOT one of those 3 levels?
    • A. 

      Behavioral

    • B. 

      Cognitive

    • C. 

      Affective

    • D. 

      Responsive

  • 13. 
    Checkoff the 5 major mechanisms of Behavioral Effects.
    • A. 

      Catharsis

    • B. 

      Arousal

    • C. 

      Aggression

    • D. 

      Desensitization

    • E. 

      Cultivation

    • F. 

      Disinhibition

    • G. 

      Escalation

    • H. 

      Imitation

  • 14. 
    Affective emotional effects include fright mechanisms of children. They use which of the following coping strategies to help reduce their fears?
    • A. 

      Emotional Strategy

    • B. 

      Non-Cognitive Strategy

    • C. 

      Rationalization

    • D. 

      Cognitive Strategy

    • E. 

      Imitation

  • 15. 
    Cognitive Effects include repeated exposure. This leads to an exaggerated view of real-life dangers. 
    • A. 

      True

    • B. 

      False

  • 16. 
    In the 1960's, two studies were done. One found that TV is not a primary cause of violence. The second found that viewing violence on TV DID increase viewer's tendencies to behave aggressively. What were those two studies?
    • A. 

      National Commission on the Causes and Prevention of Violence; National TV Advisory for Proper TV Content and Behavior

    • B. 

      American Scientific Advisory on the Prevention of Violence; National TV Advisory for Proper TV Content and Behavior

    • C. 

      National Commission on the Causes and Prevention of Violence; Scientific Advisory Committee on TV and Social Behavior

    • D. 

      Scientific Advisory Committee on TV and Social Behavior; National TV Advisory on TV Content and Prevention of Violence

  • 17. 
    Children's TV Act of ________. 
  • 18. 
    The Telecommunications Act of 1996:
    • A. 

      Was often ignored due to lack of enforcement

    • B. 

      Mandated a minimum number of hours of required educational material

    • C. 

      Mandated implementation of the V Chip

    • D. 

      Mandated implementation of educational programs for grades K-6

  • 19. 
    _____ percent of teens say they get their info on sex from TV
  • 20. 
    Which of the following is the "correct" definition of Sexual Content? 
    • A. 

      Sexual intercourse-related acts portrayed physically or cognitively implied

    • B. 

      Showing or implying sexual acts or making sexual references or innuendoes

    • C. 

      Sexual innuendoes implying sexual intercourse between two or more individuals

    • D. 

      Showing sexual acts between two or more individuals

  • 21. 
    Which of the following are the three criteria that define legal obscenity?
    • A. 

      Obviously offensive material

    • B. 

      Same-sex content on a range of levels

    • C. 

      Shameful interest in sex

    • D. 

      Material lacking serious value

    • E. 

      Material not permitted on public broadcasting channels

    • F. 

      Shameful exploitation of woman and young adults

  • 22. 
    More than ___ percent of music videos contain sexual content.
  • 23. 
    Research for sexual content in music videos is very strong because of it's broad range in research.
    • A. 

      True

    • B. 

      False

  • 24. 
    According to _______, 56% of TV includes sexual content. 
    • A. 

      Gerber

    • B. 

      Krasil

    • C. 

      Kunkel

    • D. 

      Lunkin

    • E. 

      Luden

  • 25. 
    According to the ______ Foundation, only ___ percent of TV content depicted/implied intercourse. 
    • A. 

      Kaiser, 10

    • B. 

      Kunkel, 6

    • C. 

      Kaiser, 6

    • D. 

      Kaiser, 1

    • E. 

      Kunkel, 10

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