So you can move faster.
People probably aren't going to want to see the materials anyway.
To avoid being identified as a "salesperson"
To avoid confusing the prospect.
To keep from spoiling your lunch.
All of the above
None of the above
Cost per spot
Strength of TV versus all other forms of advertising
The fact that we are "nice"
Local High Quality Production
Attending networking events
Calling on all businesses of a certain type or category
Giving every prospect a complete presentation
Cold calling everyday
Calling on every business within a specific geographic area
Get to a full presentation
Identify the owner or decision maker
A and C above
A, B, and C above
Ask for the sale
Ask a question
Find out who the owner is
Show your DVD
Get your portfolio
Offer your card first
Avoid small talk
Be aware of potential competitors
Ask: "what do you do?"