Cmi13 - Content Marketing Strategy With Heidi Cohen

10 Questions

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Strategy Quizzes & Trivia

This quiz is based on Heidi Cohen's presentation on Building Your Content Marketing Strategy. There are total of 10 questions that need to be answered in 5 minutes.


Questions and Answers
  • 1. 
    Content Marketing is ________________ ?
    • A. 

      A piece that delivers high quality information

    • B. 

      Void of promotion

    • C. 

      Powerful to engage prospects, customers & public

    • D. 

      All of the above

  • 2. 
    You need content marketing because it is ______________ by customers.
  • 3. 
    Ed Keller of Keller Fay says that ____% of Word Of Mouth happens face-to-face when your fans are with other people that results in an action.
  • 4. 
    Old way of audience targeting in marketing involved looking at data like:
    • A. 

      Demographics, Influencers, and Personality

    • B. 

      Demoraphics, Lifestyles, and Goals

    • C. 

      Demographics, Lifestyles, Interest

    • D. 

      All of the above

  • 5. 
    Before creating any content, marketers should ask "What information do customers seek?
    • A. 

      True

    • B. 

      False

  • 6. 
    Todd Wheatland of Kelly Services who wrote a book on SlideShare says that he has 1 : ___ ratio where each piece of content needs to create ___ different types of content.
  • 7. 
    Few elements that goes into branding your content includes:
    • A. 

      Branded colors in the content

    • B. 

      Text in the content

    • C. 

      Audio cues about your brand

    • D. 

      All of the above

  • 8. 
    Editorial calendar is basically how you organize your ____________ 
  • 9. 
    ___ % of potential readers leave without reading due to design elements on your page.
  • 10. 
    A call to action button on your blog can create a sense of urgency for your readers
    • A. 

      True

    • B. 

      False