Cmi13 - Content Marketing Strategy With Heidi Cohen

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Questions: 10 | Attempts: 59 | Updated: Jun 2, 2023

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Cmi13 - Content Marketing Strategy With Heidi Cohen - Quiz

This quiz is based on Heidi Cohen's presentation on Building Your Content Marketing Strategy. There are total of 10 questions that need to be answered in 5 minutes.

Questions and Answers

1.

Content Marketing is ________________ ?
- A.
  
  A piece that delivers high quality information
- B.
  
  Void of promotion
- C.
  
  Powerful to engage prospects, customers & public
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Content marketing is a strategy that involves creating and distributing valuable and informative content to attract and engage a target audience. This content aims to provide high-quality information without being overly promotional. By delivering valuable content, content marketing has the power to engage prospects, customers, and the general public, making it an effective tool for businesses to build relationships, establish authority, and drive conversions.

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2.

You need content marketing because it is ______________ by customers.

Correct Answer
trusted

Explanation
Content marketing is necessary because it is trusted by customers. This means that customers rely on content marketing to provide them with reliable and accurate information about products or services. Trust is crucial in building strong relationships with customers and establishing credibility for a brand. By using content marketing, businesses can effectively communicate their message and gain the trust of their target audience, leading to increased customer loyalty and ultimately, higher sales.

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4
3.

Ed Keller of Keller Fay says that ____% of Word Of Mouth happens face-to-face when your fans are with other people that results in an action.

Correct Answer
90

Explanation
Ed Keller of Keller Fay states that 90% of Word Of Mouth occurs in face-to-face interactions when individuals are with others, leading to some form of action. This suggests that personal conversations and recommendations among people have a significant impact on influencing decisions and behaviors.

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4
4.

Old way of audience targeting in marketing involved looking at data like:
- A.
  
  Demographics, Influencers, and Personality
- B.
  
  Demoraphics, Lifestyles, and Goals
- C.
  
  Demographics, Lifestyles, Interest
- D.
  
  All of the above
Correct Answer
C. Demographics, Lifestyles, Interest

Explanation
The old way of audience targeting in marketing involved considering factors such as demographics, lifestyles, and interests. Demographics refer to information about individuals such as age, gender, and location. Lifestyles encompass the way people live, their habits, and behaviors. Interest refers to the specific topics or activities that individuals are interested in. By analyzing these aspects, marketers could gain insights into their target audience and tailor their marketing strategies accordingly.

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5.

Before creating any content, marketers should ask "What information do customers seek?
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Marketers should ask themselves what information customers seek before creating any content in order to effectively meet their needs and provide valuable content. By understanding the information customers are looking for, marketers can tailor their content to address their specific questions and concerns, ultimately increasing engagement and driving conversions. This approach ensures that the content created is relevant and valuable to the target audience, leading to better results in terms of customer satisfaction and business success.

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6.

Todd Wheatland of Kelly Services who wrote a book on SlideShare says that he has 1 : ___ ratio where each piece of content needs to create ___ different types of content.

Correct Answer
20

Explanation
In his book on SlideShare, Todd Wheatland of Kelly Services explains that he follows a 1:20 ratio. This means that for every piece of content he creates, he aims to generate 20 different types of content. This approach allows for maximum content creation and distribution, ensuring a wider reach and engagement with the audience. By diversifying the types of content, Wheatland can cater to different preferences and platforms, increasing the chances of success in his content marketing strategy.

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4
7.

Few elements that goes into branding your content includes:
- A.
  
  Branded colors in the content
- B.
  
  Text in the content
- C.
  
  Audio cues about your brand
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Branding your content involves various elements such as using branded colors, incorporating text that represents your brand, and including audio cues that are associated with your brand. These elements help create a consistent and recognizable identity for your content, making it easier for your audience to identify and connect with your brand. By utilizing all of these elements, you can effectively establish and reinforce your brand's presence in your content.

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8.

Editorial calendar is basically how you organize your ____________

Correct Answer
content
Content

Explanation
An editorial calendar is a tool used to organize and plan content creation and distribution. It helps in keeping track of topics, deadlines, and publishing schedules. By having a clear editorial calendar, individuals or teams can ensure a consistent flow of content and avoid any gaps or overlaps. It allows for better organization, coordination, and strategic planning of content creation efforts.

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4
9.

___ % of potential readers leave without reading due to design elements on your page.

Correct Answer
94

Explanation
94% of potential readers leave without reading due to design elements on your page. This means that the design elements on the page are not engaging or user-friendly, causing a high bounce rate. It is crucial to optimize the design of the page to ensure that it is visually appealing, easy to navigate, and encourages users to stay and read the content. Improving the design elements can help retain more readers and increase overall engagement on the page.

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4
10.

A call to action button on your blog can create a sense of urgency for your readers
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
A call to action button on a blog can create a sense of urgency for readers because it prompts them to take immediate action. By using persuasive language and visually appealing design, the button encourages readers to click and engage further with the content or complete a specific action, such as subscribing to a newsletter or making a purchase. This sense of urgency can help increase conversions and drive desired user behavior on the blog.

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Cmi13 - Content Marketing Strategy With Heidi Cohen

Content Marketing is ________________ ?

You need content marketing because it is ______________ by customers.

Ed Keller of Keller Fay says that ____% of Word Of Mouth happens face-to-face when your fans are with other people that results in an action.

Old way of audience targeting in marketing involved looking at data like:

Before creating any content, marketers should ask "What information do customers seek?

Todd Wheatland of Kelly Services who wrote a book on SlideShare says that he has 1 : _ ratio where each piece of content needs to create _ different types of content.

Few elements that goes into branding your content includes:

Editorial calendar is basically how you organize your ____________

___ % of potential readers leave without reading due to design elements on your page.

A call to action button on your blog can create a sense of urgency for your readers

Cmi13 - Content Marketing Strategy With Heidi Cohen

Content Marketing is ________________ ?

You need content marketing because it is ______________ by customers.

Ed Keller of Keller Fay says that ____% of Word Of Mouth happens face-to-face when your fans are with other people that results in an action.

Old way of audience targeting in marketing involved looking at data like:

Before creating any content, marketers should ask "What information do customers seek?

Todd Wheatland of Kelly Services who wrote a book on SlideShare says that he has 1 : ___ ratio where each piece of content needs to create ___ different types of content.

Few elements that goes into branding your content includes:

Editorial calendar is basically how you organize your ____________

___ % of potential readers leave without reading due to design elements on your page.

A call to action button on your blog can create a sense of urgency for your readers

Todd Wheatland of Kelly Services who wrote a book on SlideShare says that he has 1 : _ ratio where each piece of content needs to create _ different types of content.